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Big plans for the small car.


Byline: R. Sree Ram

Summary: From the time when the Maruti Marut (मरुत) Sanskrit for "wind" is the Hindu Wind God Vayu. Said to have two sons: Hanuman the bachelor God and Bhima. Māruti (मारुति) is a Sanskrit word derived from Marut, meaning (offspring) of Marut.  800 put Indian women in the driver's seat drivĀ·er's seat
n.
A position of control or authority.
, to the more recent Nano, which put the car within common man's reach, the Indian small car segment has seen a lot of action.

From the time when the Maruti 800 put Indian women in the driver's seat, to the more recent Nano, which put the car within common man's reach, the Indian small car segment has seen a lot of action. But nothing can hold a candle to what 2010 has in store.

To begin with, the segment is heading for a complete makeover. It's time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a  to start thinking international as several global auto giants are planning to launch their small cars in the country next year. Japanese car maker Nissan is way ahead in the race and is reportedly planning to start trial production of its small car as early as this November. Ford Motors' Figo is slated to be launched next year. Toyota is busy setting up a small car plant for its offering that is targeted to hit the showrooms by the end of 2010. And the German Volkswagen is making India-specific alterations to its small car, Polo.

The reason all these automakers are queuing The process of lining up events in the order you want them processed. Whether it refers to packets in an IP network that search for the most optimal path to their destination, or telephone callers sitting in a "hold queue" waiting to be answered, queuing means the same thing: deciding on  up is the potential of the Indian auto market. A little over 88,000 passenger cars were sold in September 2009 alone. "It is an untapped market. Automobile markets in the US, Europe and Japan are near stagnation Stagnation

A period of little or no growth in the economy. Economic growth of less than 2-3% is considered stagnation. Sometimes used to describe low trading volume or inactive trading in securities.

Notes:
A good example of stagnation was the U.S. economy in the 1970s.
. On the other hand, in India, the car and two-wheeler penetration level is at its lowest. This will result in a shift of new capacities and flow of capital to the cost-competitive Indian car market, states research firm Kredent.

Also, considering that 73% of the cars sold in India are small cars, driven by price sensitivity, pundits expect most of the new launches to be competitively priced, at around Rs 3 lakh lakh
Noun

(in India) 100 000, esp. referring to this sum of rupees [Hindi lākh]

Noun 1. lakh - the cardinal number that is the fifth power of ten
100000, hundred thousand
 for the base model. For instance, Ford is expected to price the Figo just below the Rs 4 lakh and Nissan's car is expected to follow suit.

Reproduced From Money Today. Copyright 2009. LMIL LMIL London Market Information Link . All rights reserved.

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Publication:Money Today (New Delhi, India)
Date:Nov 6, 2009
Words:363
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