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Big pharma casts eyes on NOSM.


Innovation in medical education made a giant leap forward as the (NOSM NOSM Northern Ontario School of Medicine (Canada)
NOSM Navy Occupation Service Medal (US Navy decoration)
NOSM Network Operations and Systems Management
) Northern Ontario School of Medicine The Northern Ontario School of Medicine is a medical school created through a partnership between Laurentian University in Sudbury, Ontario and Lakehead University in Thunder Bay, Ontario.  and Pfizer Pfizer Incorporated (NYSE: PFE) is a major research-based pharmaceutical company, which ranks number two in sales The company is based in New York City. It produces the number-one selling drug Lipitor (atorvastatin, used to lower blood cholesterol); the oral antifungal  Canada Canada (kăn`ədə), independent nation (2001 pop. 30,007,094), 3,851,787 sq mi (9,976,128 sq km), N North America. Canada occupies all of North America N of the United States (and E of Alaska) except for Greenland and the French islands of  launched its first two-minute teaching resource video at the Sudbury Sudbury, city, Canada
Sudbury, city (1991 pop. 92,884), central Ont., Canada. It is the center of Canada's largest mining region, which produces much of the world's nickel and large quantities of copper, platinum, gold, silver, cobalt, and sulfur.
 campus in late May.

The resource video shows viewers how to prepare and affix affix v. 1) to attach something to real estate in a permanent way, including planting trees and shrubs, constructing a building, or adding to existing improvements.  a cast on a patient with a broken arm. The portable video is unique in that it can be accessed through a hand-held personal digital assistant or anytime health professionals require assistance in performing medical procedures. It will be particularly useful for northern rural and remote locations where medical staff cannot be present in a classroom setting, but can obtain information through cutting-edge technology.

Pfizer Canada recognizes the need for partnership growth throughout Canada and presented NOSM's founding dean Roger Strasser with a $100,000 cheque that will be spent on the production of new videos. Pfizer is a manufacturer, developer and marketer of numerous prescription medicines. Pfizer invested more than $109 million in research in Ontario in 2005.

The intention is that institutions across the province, country and world will be able to eventually access these videos by clicking onto a virtual procedural skills library via a medical school portal.

Not only will this initiative benefit medical professionals in Ontario, Canada and the world, but it could mark the beginning of a long-term Long-term

Three or more years. In the context of accounting, more than 1 year.


long-term

1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term.
 partnership between NOSM and Pfizer.

Pfizer is working hard with academic centres to identify the current teaching needs and research initiatives, Joanne Halloram, the company's education team leader says. By understanding and investing in the projects of today the company is able to "achieve the discoveries of tomorrow," Halloram says.

In previous decades it was important for larger drug companies to physically position a facility close to where cutting edge research and education is taking place.

Technology has torn down the distance barriers making it easier to collaborate within partnerships, Strasser says.

This means companies like Pfizer are able to be key players in project initiatives without ever having to build their own facility.

The future for such companies could be as easy as setting up office and lab space within the NOSM building, Strasser says.

"As they see the potential benefit to them of being associated with the school then they will look to start some of the early (projects)."

www.normed.ca

By KELLY LOUISEIZE

Northern Ontario Business Northern Ontario Business is a Canadian magazine, which publishes monthly in Greater Sudbury, Ontario. The magazine covers business news and issues in Northern Ontario.  
COPYRIGHT 2006 Laurentian Business Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Louiseize, Kelly
Publication:Northern Ontario Business
Geographic Code:1CANA
Date:Aug 1, 2006
Words:388
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