Big lips.The success of Jerrod Blandino's Too Faced Cosmetics Inc. was inspired by an erectile dysfunction Erectile Dysfunction Definition Erectile dysfunction (ED), formerly known as impotence, is the inability to achieve or maintain an erection long enough to engage in sexual intercourse. drug, so he calls it Viagra for the lips. Within two months of its launch, Irvine-based Too Faced sold more than 100,000 tubes of Lip Injection at $18.50 apiece. Lip Injection isn't injected in·ject·ed adj. 1. Of or relating to a substance introduced into the body. 2. Of or relating to a blood vessel that is visibly distended with blood. injected 1. introduced by injection. 2. congested. at all. It's a gloss that's brushed on and dilates blood vessels Blood vessels Tubular channels for blood transport, of which there are three principal types: arteries, capillaries, and veins. Only the larger arteries and veins in the body bear distinct names. . The idea came after Blandino saw a Viagra commercial. "If it makes things grow, can it make lips grow?" he asked himself. So Blandino said he went to a cosmetic laboratory Too Faced contracts with and asked the folks there. Sure enough, it was possible to puff up Verb 1. puff up - make larger or distend; "The estimates were puffed up" inflate, amplify, expand, blow up - exaggerate or make bigger; "The charges were inflated" 2. lips. The result: a clear gloss that tingles as it goes on and makes a noticeable difference in lip size. Lip Injection is Too Faced's best selling product so far, Blandino said. Too Faced, started in 1998, is targeting about $15 million in sales next year. |
|
||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion