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Big dreams. (The Roving Eye).


If you dream of being a superhero su·per·he·ro  
n. pl. su·per·he·roes
A figure, especially in a comic strip or cartoon, endowed with superhuman powers and usually portrayed as fighting evil or crime.
, want to help out needy students or rub elbows with Shaquille O'Neal Shaquille Rashaun O'Neal (pronounced "shak-KEEL") (born March 6, 1972 in Newark, New Jersey), frequently referred to simply as Shaq, is an American professional basketball player, generally regarded as one of the most dominant in the National Basketball Association (NBA). , Paulo Emmanuele has a way to make it a reality. Kind of.

The former Schlumberger engineer is co-founder of a curiosity called Supernating Superdudes. It runs a Web site where you can don a superhero alter ego A doctrine used by the courts to ignore the corporate status of a group of stockholders, officers, and directors of a corporation in reference to their limited liability so that they may be held personally liable for their actions when they have acted fraudulently or unjustly or when  and join celebrities like InSync's Lance Bass James Lance Bass[1][2] (born May 4 1979), known as Lance Bass (IPA pronunciation: [ˈbæs]),[3]  and hip-hop legends De La Soul in saving a "top secret kid" from the clutches of evil.

Participants collect points, called "knuggs," each time they do something heroic. There is also an affiliated non-profit foundation, which helps build self-esteem for poor kids.

Besides the big names, including O'Neal, Emmanuele says he has attracted $2 million from an investment group led by Prime Ventures, the private equity outfit led by Internet entrepreneur Richard Rosenblatt. "We're building is a community of people living out their own superness," said Emmanuele. "It's a good business, but more importantly, it's fun and we're doing good too."

A star-studded list of aspiring superheroes Superheroes are fictional heroes who possess abilities beyond those of normal human beings.

Superheroes may also refer to:
  • Superheroes (band), a Danish pop/rock band
  • Superheroes (album), by American heavy metal band Racer X
  • Superheroes
 wasn't something Emmanuele expected when he and two friends, Yarrow yarrow, a plant of the genus Achillea, perennial herbs of the family Asteraceae (aster family), native to north temperate regions. Several species are cultivated as ornamentals for their flat-topped clusters of flowers and scented foliage.  Kraner and Phil Sommerville, looked for a way to do something nice for one of their friends, who was leaving L.A. Instead of a card, they presented him with a handmade present: A badge with his face plastered on the body of a superhero.

Through an entertainment connection, Emmanuele says he met actor David Duchovny, who with his brother invested $200,000 and installed the venture at their office in Venice.

Where else can Superdudes go? The company is holding off on its grander Hollywood ambitions -- a television show -- until it reaches one million members.

"They won't pay attention to us until they think we're ready," Emmanuele said.
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Article Details
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Author:Biddle, RiShawn
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:May 5, 2003
Words:289
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