Big cheese.A 25-foot-tall wedge of cheese may sound like an unusual marketing ploy, but it could be an effective one. Marketing outfit the Becker Group Inc.'s latest creation--a 25-foot inflatable wedge of cheese that doubles as a fun slide--was designed to bring attention to the upcoming animated comedy from Pixar and Disney, "Ratatouille ra·ta·tou·ille n. A vegetable stew, usually made with eggplant, tomatoes, zucchini, peppers, and onions, seasoned with herbs and garlic. [French, from alteration of toillier, touiller, ." The attraction is on what's been dubbed dub 1 tr.v. dubbed, dub·bing, dubs 1. To tap lightly on the shoulder by way of conferring knighthood. 2. To honor with a new title or description. 3. "The Big Cheese Tour," and will appear at 10 outdoor festivals and taste fests across the country. The film opens June 29. Becker has worked with the Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Co. on comparable projects before, including a road trip campaign for "Cars" and a simulated snow bubble attraction for "Narnia: The Lion, the Lion, The, English name for Leo, a constellation. Witch and the Wardrobe." Staff reporter Anne Riley-Katz can be reached at ariley-katz@labusinessjournal.com or at (323) 549-5225 ext. 225. |
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