Big account I.The Communications Group of Little Rock has retained an account worth $200,000 a year. The group beat out eight other agencies that submitted proposals for BreastCare, an Arkansas Arkansas, river, United States Arkansas (ärkăn`zəs, är`kənsô'), river, c.1,450 mi (2,330 km) long, rising in the Rocky Mts., central Colo. Department of Health program that provides free breast and cervical cancer Cervical Cancer Definition Cervical cancer is a disease in which the cells of the cervix become abnormal and start to grow uncontrollably, forming tumors. treatment for the uninsured and underinsured un·der·in·sure tr.v. un·der·in·sured, un·der·in·sur·ing, un·der·in·sures To insure under a policy that provides inadequate benefits: Be certain that you are not underinsured against catastrophic illness. . The account is not new to The Communications Group. BreastCare has been with the agency since 2001, but regulations stipulate stip·u·late 1 v. stip·u·lat·ed, stip·u·lat·ing, stip·u·lates v.tr. 1. a. To lay down as a condition of an agreement; require by contract. b. the department of health must send it out for bid every seven years. Since the account has been with The Communications Group, enrollment in BreastCare has jumped more than 62 percent and 18,291 women in Arkansas enrolled in the program last year. Dan Cowling, president at The Communications Group, said the goal is to continue the work the agency began. Upon first gaining the account, the agency identified four obstacles preventing women from signing up for the program. The obstacles included the fear of receiving a negative diagnosis and the fear of not qualifying for treatment if a diagnosis is given. The group's work has focused on alleviating the fears and publicizing pub·li·cize tr.v. pub·li·cized, pub·li·ciz·ing, pub·li·ciz·es To give publicity to. Noun 1. publicizing - the business of drawing public attention to goods and services advertising the program while the department builds it, Cowling said. He said the increases in BreastCare participants have been a result of the department's efforts and also because of the new emphasis. "We know they are consumers and want to be viewed as consumers. You can tell the consumer what they should do, or you can listen to their concerns," Cowling said. Public health is a topic the agency is familiar with, though. A release issued by the group states that it has more than 19 years experience working in public outreach Outreach is an effort by an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. and education. |
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