Big Three Internet Portals Certify Atlas Rich Media Technology; Atlas Rich Media Solution Approved on AOL, MSN and Yahoo!SEATTLE -- Atlas (www.AtlasSolutions.com), a provider of digital marketing technologies and expertise, and an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive, Inc. (Nasdaq:AQNT), today announced the certification of Atlas Rich Media technology on the big three Internet portals -- AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). and Yahoo!. "AOL, MSN and Yahoo! are pivotal in the long-term success of Atlas Rich Media," said Ona Karasa, president of Atlas. "We are thrilled by the portals' swift acceptance of our technology and the ability to enable our clients to create, serve and track rich media advertising alongside the rest of their digital marketing efforts." Integrated into the Atlas Suite, Atlas Rich Media is based on the mature TopLayer technology from Ad4ever, which has been utilized in hundreds of rich media campaigns in the U.S. and Europe, and enhanced through client feedback over the past four years. Atlas Rich Media's primary Flash-based formats include: --Expanding: Ads that expand over part of the page to reveal a larger, interactive layer of the creative. --Floating: Ads that float over publishers' content. --Streaming video: Available in any of the above formats. --Custom: A floating ad with an additional reminder, take-over, corner, or any other non-standard ad type. Currently, Atlas Rich Media is utilized by a number of Atlas clients, including Crispin Porter + Bogusky Crispin Porter + Bogusky is an advertising agency with more than 600 employees. The company was founded in 1965 by Sam Crispin (who departed in 1991) and is headquartered in Miami and Boulder, with an additional office in Venice Beach. , Doner, Kadium, OgilvyInteractive and Real Branding. About Atlas Atlas (www.AtlasSolutions.com) is a provider of digital marketing technologies and expertise. Atlas offers agencies and marketers integrated solutions for online campaign management, rich media, search marketing, landing-page optimization, reporting, and analysis to maximize their online ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , and provides a highly scalable ad-serving platform to help online publishers increase revenue. Atlas delivers the industry's most complete service and support, serving its clients from offices in Seattle, San Francisco, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Denver, and London. Atlas is an operating unit of aQuantive, Inc. (Nasdaq:AQNT) and is a member of the NAI See Network Associates. , adhering to the NAI privacy principles that have been applauded by the FTC FTC See Federal Trade Commission (FTC). . These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas cookie, go to: www.networkadvertising.org. Other product and service names mentioned herein may be the trademarks of their respective owners. |
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