Big Sports Announces New ''Shisei'' Japanese Exercise; Arrival in US for First Public Demonstrations During the IHRSA Convention for Health Club Operators.Sports Editors/Lifestyle Editors IHRSA IHRSA International Health, Racquet and Sportsclub Association Ballroom G IRVINE, Calif.--(BUSINESS WIRE)--March 22, 2004 West meets the East today as the "Shisei Solution System," (www.shisei-ss.com) a new Japanese-inspired approach to healthy living, arrives from Osaka, Japan during the International Health & Racquet Sportsclub Association (IHRSA) 23rd Annual Convention and Exhibition. This show, which gathers health club owners and operators from around the world, is at the Las Vegas Convention Center The Las Vegas Convention Center is owned and operated by the Las Vegas Convention and Visitors Authority and is located in Clark County, Nevada. It is one of the largest Convention centers in the world. At the end of 2004, the center had 3. , March 22-25, 2004. The first of many Shisei demonstrations will be Monday, March 22, 8:30 a.m. at the Las Vegas Hilton The Las Vegas Hilton is a hotel, casino, and convention center in Las Vegas, Nevada. It is a joint venture between Colony Capital, which owns 60 percent, and New York City-based REIT Whitehall Street Real Estate Funds, which owns the remaining 40 percent. Convention Center, Ballroom G. The new Japanese-inspired exercise referred to as "Shisei" (pronounced shee-say and meaning "posture" in Japanese) includes a posture analysis device, software program, and a series of personalized movements designed to enhance posture, and therefore, balance. "The Shisei Solution System(TM) is a completely new approach to healthy living," said Ken Katayama, who created the exercise concept and plan on training personal trainers and club instructors worldwide. "However, Shisei is based on timeless Japanese values Japanese values are cultural assumptions and ideals particular to Japanese culture. Empathy and Human Relations In Japanese mythology, the gods display human emotions, such as love and anger. that focus on improving balance through posture, exercise, and relaxation." Through The Big Sports Co., Ltd. (www.bigsports.co.jp) one of Japan's top health and fitness companies based in Osaka, Shisei is available in the US. The sales, service and related training will be coordinated through a new U.S. office in Irvine, California Irvine is an incorporated city in Orange County, California, United States. It is a planned city, mainly developed by the Irvine Company since the 1960s. Formally incorporated on December 28 1971, the 69.7 square mile (180.5 km²) city has a population of 202,079 (as of 2007). . "My goal is to lower the worldwide costs related to health insurance," said Katayama who was born in Fukuoka, Japan and has more than 25 years of training in many forms of physical therapy. "I created Shisei so people can achieve a balanced body alignment which helps their body operate more efficiently, inside and out." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Tatsujiro Fujiwara, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of The Big Sports Co. Ltd., which owns and operates 43 clubs in Japan, Shisei will help many people who never knew improving posture could result in significant health improvements. "The secret to Japanese longevity is our 'posture culture' which has been emphasized since the 6th century," he said. "After seeing the results of Mr. Katayama's work myself, I anticipate Shisei becoming popular in America. It is easy, comfortable and based on timeless values that have proven to be successful for overall health and well-being." Email inquiries to info@shisei-ss.com. More information and regular updates available online at www.shisei-ss.com. Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : Photography and artwork available upon request. 1. Ken Katayama, founder of Shisei method 2. Tatsujiro Fujiwara, CEO of The Big Sports Co., Ltd. 3. Demonstration of Shisei exercise example 4. Sample "Review Sheet" of posture analysis 5. Shisei Solution System logo |
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