Big Rock Brewery Ltd. Expands Distribution of 'Joe Stiff's Spiked Root Beer' Into Ontario.Business Editors CALGARY, Alberta--(BUSINESS WIRE)--Nov. 6, 2002 Big Rock Brewery The Big Rock BreweryTSX: BR is located in Calgary, Alberta, Canada. The brewery was founded in 1985 by Ed McNally. After forming the Big Rock brewing company he hired Bernd "Peppy" Pieper, considered to be one of the best brewmasters in the world. Ltd. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :BEER)(TSX TSX Toronto Stock Exchange (TSE before April, 2002) TSX Transfer from Stack Pointer to Index TSX True Space Extension :BR) is pleased to announce that effective this month, it will commence distribution of its proprietary vodka based beverage, "Joe Stiff's Spiked Root Beer"(R) in Ontario. Bear Brewing of Kamloops, British Columbia British Columbia, province (2001 pop. 3,907,738), 366,255 sq mi (948,600 sq km), including 6,976 sq mi (18,068 sq km) of water surface, W Canada. Geography , which presently manufactures the product for Western Canada
Western Canada, commonly referred to as the West will supply the on-premise licencee market with a 24 case package. Big Rock acquired all of the outstanding shares of Bear Brewing in June of this year. As part of the acquisition, Big Rock entered the alternative beverage category with Joe Stiff's Spiked Root Beer(R). Given the success of the brand, Big Rock will distribute the brand to the licencee trade commencing in November 2002 and will apply for full 4-pack retail distribution throughout the LCBO LCBO Liquor Control Board of Ontario LCBO Logistics Career Broadening Officer (AFMC/USAF) network for Spring, 2003. Lakeport Brewing Corporation has been contracted to manufacture the product for full distribution in Ontario in the Spring, 2003 (subject to LCBO approval). Big Rock President Bob King said "The alternative beverage category represents a growing market. Coupled with the success Big Rock currently enjoys with Joe Stiff's Spiked Root Beer(R) in Western Canada the decision to broaden the distribution channels into Ontario was obvious. Given Lakeport's proven track record as a quality producer of alternative beverage products, production at Lakeport Beverage Corporation is a natural fit for growth once the produce is approved for retail distribution." "The partnering with Big Rock on this project is an exceptional opportunity for Lakeport. Our state-of-the-art blending facility will accommodate its anticipated growth. The product has an exceptional taste and is sure to appeal to consumers throughout Ontario." Said Teresa Cascioli, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Lakeport. Joe Stiff's Spiked Root Beer(R) contains 6.9% alcohol. It will initially be sold to licencees in a loose 24-pack carton and once approved for distribution in the retail channel, will be available in convenient 4-packs. Big Rock Brewery was founded in 1985 by Ed McNally, Chairman and CEO, as a craft brewery. The Company has grown from a small craft brewery to one of North America's foremost regional brewers. The Company, located in Calgary, Alberta, operates one of the most modern brewing facilities in the world. |
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