Big Red Scares Up College Students with Advanced Red Dragon Movie Screenings.Business Editors NEW YORK--(BUSINESS WIRE)--Sept. 23, 2002 Wrigley and 360 Youth Give Coeds a Sneak Peak at New Film, Big Red(R) Contests and Giveaways The Wm. Wrigley Jr. Company The Wrigley Company (NYSE: WWY) was founded on April 1, 1891 originally selling products such as soap and baking powder. In 1892, William Wrigley, Jr., the company's founder, began offering chewing gum with each can of baking powder. (NYSE NYSE See: New York Stock Exchange : WWY WWY Where Were You? ) and 360 Youth, the media and marketing arm of Alloy (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ALOY), today announced that Big Red and Universal Studios will extend college students a unique invitation to see the movie "Red Dragon" before it is released in theaters. Beginning on September 29, the film starring Anthony Hopkins Noun 1. Anthony Hopkins - Welsh film actor (born in 1937) Sir Anthony Hopkins, Sir Anthony Philip Hopkins, Hopkins and Edward Norton will be shown at special advanced screenings on 50 college campuses across the country. Students who attend the free showing will also receive Big Red giveaways such as gum, bottle openers, student ID holders and more, all packaged inside a Big Red mug. The initiative was designed and implemented by 360 Youth. "This is one of those great programs that allows us to say thank you and spice up the lives of our loyal Big Red users," said David Kroll, Senior Marketing Manager for Wrigley. "This advanced screening of Red Dragon by Universal gives the students an exclusive opportunity to have some fun on campus. We are excited to be working with 360 Youth to integrate Big Red directly onto campuses where they live, work and play." In addition to screening the movie, students will also have opportunities to win great prizes. The first 100 students to arrive at the movie with a pack of Big Red gum will receive a free CD from Def Jam's newest upcoming pop/R&B group "3rd Storee." "This program for Big Red was very exciting for 360 Youth to design," said Derek White Derek White is an American writer of daring, surreal and absurdist poetry and fiction, a visual artist, author of the review website 5cense, editor of Calamari Press, and publisher of the avant-garde literary & poetry journal Sleeping Fish. , president of 360 Youth. "We always look forward to the projects where we can go directly onto campuses and allow our clients to interact with their customers on a one-to-one level. It's beneficial to their brand and to the students who are getting something that they enjoy in return." The initiative will place Big Red directly into the hands of its target market. 360 Youth is increasing brand recognition of the Big Red product among these social and influential consumers by seamlessly incorporating sampling, street teams and strategic media placement including newspaper advertisements and on campus media. 360 Youth will have students working at each screening to give away the promotional items, and each ticket is for 2 people, encouraging the students to go with friends and spread the word about the movie and the promotions. Two weeks prior to the screenings, posters, flyers, and advertisements in campus newspapers will promote the film screenings sponsored by Big Red. About The Wm. Wrigley Jr. Company The Wm. Wrigley Jr. Company is a recognized leader in the confectionery field and the world's largest manufacturer and marketer of chewing gum chewing gum, confection consisting usually of chicle, flavorings, and corn syrup and sugar (or artificial sweeteners). Prehistoric people are believed to have chewed resins. , with global sales of over $2 billion. Founded in 1891, the Company is headquartered in Chicago. Production facilities in 13 countries, operations in 34 countries and approximately 10,000 employees worldwide, enable the Company to market its world-famous brands in over 150 countries. Those brands, a couple of which have been around for over 100 years, include Wrigley's Spearmint Wrigley's Spearmint is a brand of Wrigley's chewing gum. Wrigley's launched the brand in 1893 and markets the gum as its classic brand, although the company's brand Juicy fruit has been on the market slightly longer. (R), Doublemint(R), Big Red(R), Juicy Fruit Juicy Fruit is a flavor and brand of chewing gum made by Wrigley's. Introduced in the United States in 1893, Juicy Fruit almost immediately became one of the best-selling brands in the country, and remains so today. (R), Winterfresh(R), Extra(R), Freedent(R), Hubba Bubba Hubba Bubba is a brand of chewing gum originally produced by Wm. Wrigley Jr. Company in the U.S. in 1979 but more recently produced in countries around the world. The main gimmick used to promote the gum is that Hubba Bubba is less sticky than other brands of bubble gum and so (R), Orbit(R), Excel(R), Eclipse(R), Airwaves(R) and P.K(R). About 360 Youth 360 Youth, the media and marketing arm of Alloy, Inc. (nasdaq:ALOY), integrates the assets and experience of the largest and strongest college and teen marketing companies including MarketSource Corporation, CASS CASS Cardiology, cardiovascular surgery A randomized, open label, multicenter trial that compared the outcomes of CABG vs. medical therapy on M&M in Pts with coronary artery disease after an MI. See Angina, CABG, Silent ischemia. Communications, Alloy, Y-Access, Market Place Media, YouthStream and others to provide sales and marketing solutions targeting young adults. 360 Youth services over 200 of the Fortune 500 companies through a comprehensive mix of media and promotional programs encompassing school based wall media, campus newspapers, catalogs, event and field marketing, websites, sampling programs, and research. 360 Youth's extensive knowledge of this demographic and effective programs deliver targeted messages to the young adult population while attracting this audience through a wide range of partnerships that extend to popular social centers and destinations. For more information on 360 Youth, an Alloy Inc. company, please visit our website at www.360youth.com. For more information on 360 Youth's parent company, Alloy, Inc., please visit www.alloy.com |
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