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Big Push for Profit.


Business Editors

STOCKHOLM Stockholm (stŏk`hôlm'), city (1995 pop. 692,954), capital of Sweden and of Stockholm co., E Sweden, situated where Lake Mälaren flows into the Baltic Sea. , Sweden--(BUSINESS WIRE)--Nov. 21, 2000

The Management of Cell Network has decided to carry out a number of measures in order to rapidly improve the profitability of the group.

The package of measures will mean an increased utilization rate on expanding market segments, and at the same time Cell Network will leave behind segments that are unprofitable. As a result of this package of measures, seventy or so members of staff in Sweden have been given their notice.

- Cell Network's overall operation in Sweden includes just over 500 members of staff divided into five companies. The operations within Cell Telecom AB, Public Service within Cell Network Sverige AB and Journalistgruppen AB are showing good results, and still have a high level of demand and growth. Over a period of time, the operation within Cell Network Stockholm AB has had a utilization rate that is too low, resulting from an erroneous erroneous adj. 1) in error, wrong. 2) not according to established law, particularly in a legal decision or court ruling.  mix of skills. This operation will be re-organized and consolidated, and a clearer focus will be put on the sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. . As a result of this, some forty members of staff have been given their notice. As a result of the changed focus Pernilla Rojdmark has requested to be in charge of developing and leading the e-business operation. A new managing director will be appointed within short.

- During the spring, Cell ITS has been affected by a number of postponed orders, which have been reported previously. Measures are now being taken to improve profitability. Former Chairman of the Board, Claes-Erik Frolund, has taken over as the new MD, just under thirty staff members are being laid off, and overheads are being reviewed. The effect of this programme will successively improve profitability, and it is anticipated that the break-even point break-even point - In the process of implementing a new computer language, the point at which the language is sufficiently effective that one can implement the language in itself.  will be achieved in around six months. Work in broadening the ownership is under way. The market position is good and the remaining workforce will have good utilization rate.

- Demand for Cell Telecom's services on the international telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications.  market are on the increase, and the company will therefore shortly be opening offices on one of the most important markets, the British one. During the coming year, it is estimated that around 20 members of staff will be taken on in Brighton, England.

- Cell Network's operation in Finland has grown strongly, and the group will shortly be establishing an office in Helsinki. The company will be led by Johan Weckstrom, and will employ an estimated 20 members of staff in the summer of 2001. Tieto and the forwarding and transportation company, Fritz fritz  
n. Informal
A condition in which something does not work properly: Our television is on the fritz.



[Perhaps from German Fritz
, are customers from the beginning.

- Cell Consulting AG was recently started up, with Klaus Baumann in charge of building up the strategic consultancy operation in Germany. Klaus Baumann is also Chief Strategic Officer for the group, with responsibility for co-ordination and further skills development of the entire group. Some 20 senior management consultants have been recruited in Germany.

- Cell Network's niche companies, Telecom, Interactive TV, Propello, and Journalistgruppen all have a strong position in their respective business segments and their skills are all the more in demand in the company's core projects. We are therefore considering the possibilities to involve these skills more strongly in an integrated offer.

- A private placement of 5,000,000 shares to Swedish and international institutional investors Institutional Investor

A non-bank person or organization that trades securities in large enough share quantities or dollar amounts that they qualify for preferential treatment and lower commissions.
 was recently carried out. The purpose of this issue was to increase the flexibility in implementing Cell Network's strategy. This offer was heavily oversubscribed Refers to connecting more users to a system than can be fully supported if all of them were using it at the same time. Networks and servers are almost always designed with some amount of oversubscription, counting on the fact that everybody does not need the service simultaneously. .

"These measures are necessary, and a natural step in the process of turning the currently loss-making parts of the operations into profit," says Niklas Flyborg President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Cell Network.

Cell Network AB is one of the world's leading consulting companies Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee
consulting firm

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 focused on the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 and interactive media. The company delivers business- critical solutions taking full responsibility for strategy, technology, design and content. Clients include Ericsson, Volvo, General Electrics, Telia, AstraZeneca, Telenor and Statoil. Cell Network is listed on the Stockholm stock exchange's Attract 40/ O-list and has about 2100 employees in 13 countries. Read more about Cell Network AB at www.cellnetwork.com

------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. : http://www.bit.se/bitonline/2000/11/21/20001121BIT01170/bit0001.doc http://www.bit.se/bitonline/2000/11/21/20001121BIT01170/bit0002.pdf
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Publication:Business Wire
Date:Nov 21, 2000
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