Big News in Toronto is 14 Feet High; Xerox Ad Campaign Posts New Globe & Mail Front Page On Billboards Each Day.

TORONTO--(BUSINESS WIRE)--March 23, 1999--Big news in Toronto will be really big for the next eight weeks as motorists catch each day's front page of the The Globe & Mail on giant billboards. It's part of an ad campaign for Xerox Corporation (NYSE:XRX) in Canada that promises to create front-page news for the company's large-format color print technology.

Each night when The Globe & Mail completes its front page at about 1:30 a.m., a disk containing the front page will be delivered to Xerox printers. Within two hours, the billboard copy will be transported to two billboard management offices. From there, workers will bring the finished product to seven high-traffic Toronto locations. Copy will be put up between 5:30 a.m. and 6:30 a.m. every morning, just in time for the morning rush hour. The billboards range in size from 10 by 40 feet to 14 by 48 feet.

"This is a first for billboard advertising,"" said Karen Hayward, vice president, Xerox Canada Ltd. "The campaign proves how the Xerox products have revolutionized digital information technology. It demonstrates the power of Xerox ColorgrafX technology by providing wide-format, color printing on demand, every morning. And the final result is there for every Toronto commuter to see."

In addition to billboards, the ColorgrafX technology can be used to create images and text in any color on busses, trains, and 18-wheelers. The Globe & Mail billboards are a $130,000 (Canadian) component of an overall print and direct mail campaign for Xerox Canada high-end Digital Printing Systems products.

NOTE TO EDITORS: For more information about The Document Company Xerox, please visit our website at http://www.xerox.com. Xerox(R), The Document Company(R), and the digital X(R) are trademarks of Xerox Corporation.