Big Issue relaunched as sales riseThe Big Issue, the magazine distributed by homeless people, launched a redesign this week after boosting its circulation last year. In its last financial year the Big Issue said it sold 4m copies. Audited Bureau of Circulations In the United Kingdom, the Audit Bureau of Circulations (UK) certifies and audits the circulations of major publications, including newspapers and magazines. History The Audit Bureau of Circulations (UK) is normally known as "ABC". figures showed that national sales of the magazine rose by 21% year on year to take the average weekly sale to 174,770 for the last calendar year. Sales of the edition of the magazine sold in the South-East and the Midlands rose by 27% year on year, while the Scottish edition saw sales increase by 30% during the same period. The redesign includes a new opening page and columns on food, the internet and ethical living Ethical living is the philosophy of making decisions for daily life which take into account ethics and moral values, particularly with regard to sustainability and environmentalism. At present it is largely a personal choice, and not an organized social movement. . A new look N&C - news and comment – section has a rotating team of columnists including Sam Roddick, Iain Duncan Smith George Iain Duncan Smith MP (born 9 April 1954), often referred to as IDS, is a British politician. He is Member of Parliament for the constituency of Chingford and Woodford Green. He was leader of the Conservative Party from 12 September 2001 to 6 November 2003. , Irwin James and Rod Liddle Rod Liddle (born Roderick E.L. Liddle 1960, Sidcup) is a British journalist best known for his term as editor of BBC Radio 4's Today programme. Liddle was born in South London but brought up in Nunthorpe, Yorkshire. . "Under designer Sam Price, we've created a product that better reflects the important subjects we cover, and the gravitas grav·i·tas n. 1. Substance; weightiness: a frivolous biography that lacks the gravitas of its subject. 2. with which we do so; a design that reflects the energy of our arts coverage and the weight of our news and campaigning focus," said the Big Issue editor, Charles Howgego. "We have chosen a classic font and an authoritative style that sets the tone for the breadth of our content. The magazine's look is altogether cleaner and crisper crisp·er n. One that crisps, especially a compartment in a refrigerator used for storing vegetables and keeping them fresh. ," he added. The Big Issue was founded in 1991 by John Bird and Gordon Roddick as a way for homeless people to earn a living. They buy the magazine from the Big Issue Foundation for 70p and sell it on for £1.50, keeping 80p. Bird, the title's founder and editor-in-chief, said of the circulation turnaround: "The Big Issue has had its struggles because we have taken on society's crisis, but through the hard work of staff and vendors we have managed to buck the trend Buck the Trend When a security goes against the prevailing trend of the overall market. Notes: A stock that goes up during a bear market is said to be "bucking the trend." See also: Bear Market, Contrarian and build a successful social business. Readers obviously recognise and value our integrity." · To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 7239 9857. For all other inquiries please call the main Guardian switchboard on 020 7278 2332. · If you are writing a comment for publication, please mark clearly "for publication". 
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