Big Hand energizes EDS Sports Marketing presentation.DALLAS--(BUSINESS WIRE)--June 19, 1997--Multimedia producer, Big Hand Inc., today announced the completion of "EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. Global Sports Marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc. ," a high-energy multimedia presentation which highlights the sponsorship capabilities of the multi-billion dollar information technology giant. EDS Global Sports, the sports sponsorship division of EDS, will equip their entire marketing force, installing the program on portable laptop computers. Using high-impact, multi-layered animation and graphics, live MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). video windows, a techno soundtrack and MTV-style transitions, Big Hand's team of designers and programmers successfully transformed existing EDS collateral into a cohesive, effective selling tool. Assets included a linear Power Point "slide show" presentation consisting of 100 "click-through" informational slides, corporate brochures and marketing videos. The built-in flexibility of the program will allow EDS marketers to create new slides in Power Point or Persuasion and swap out slides on the fly, creating custom presentations for prospective clients. A preliminary version was unveiled in March at the IEG IEG Implementing Electronic Government IEG Immediate Early Gene IEG Industries Electriques et Gazières (French: Gas and Electric Industries) IEG Institut für Europäische Geschichte Event Marketing Conference in Chicago with over a thousand of the nation's top corporate marketers in attendance. The program was the centerpiece of Director of EDS Sports Marketing, Nick Chenowth's presentation. Chenowth interacted with a fully animated character as he guided the audience through the internal processes of EDS sponsorships and critical business strategies for competing in a global market. The program provides visual support for 15 to 30 minutes of speaker-directed presentation and runs off of an internal hard drive. Because Global Sports uses the Hewlett Packard Omni Book exclusively for client presentations, Big Hand programmers optimized the program specifications specifically for this model. Possible program enhancements slated for later this year include multiple language versions and web site connectivity. -0- Established in 1990 with studios in Dallas and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Big Hand Inc. produces award-winning interactive programs to both entertain consumers and help corporate marketers promote products and services. With an extensive portfolio of CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). , internet, interactive TV, enhanced CD See CD Extra. , video CD and interlinked kiosk products, Big Hand Inc. has worked with a variety of partners, including Time Warner, Twentieth Century-Fox, Capital Records, Mattel, National Geographic, GTE GTE General Telephone & Electronics GTE Génie Thermique et Énergie (French) GTE Gas Turbine Engine GTE Global Tropospheric Experiment GTE Geothermal Energy GTE Gas Turbine Efficiency plc (Sweden & USA) , Coca Cola and General Motors. CONTACT: Big Hand Inc. Brady Kent, 214/744-2888 internet: brady@bighand.com |
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