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Big Hammer Data's Ron Rudolph appointed to GS1 GDSN(TM) Board of Directors.

NASHVILLE, Tenn. -- Big Hammer Data, a division of Edgenet and leading provider of global data synchronization solutions, announced today that its Chief Technology Officer, Ron Rudolph, has been appointed to the GS1 GDSN[TM] (Global Data Synchronization Network) Board of Directors. With more than 20 years of experience in the business of data collection, aggregation and publication in the hardlines, automotive, manufacturing and retail industries, he brings a wealth of knowledge and practical experience to the GDSN board.

"We are enthusiastic about Ron's appointment," commented Tom Frederick, president & CEO of Edgenet, Inc. "It will be a benefit to both the GDSN community and to our business as our Big Hammer Data division continues to expand its GDSN and Marketing Data Pool offerings."

Rudolph, founder of Big Hammer Data, which merged with Edgenet in 2006, has extensive experience combining business and technology in the data management and collection arena. His addition to the board brings a strong data pool presence to the GDSN.

"We are pleased that Ron Rudolph will be bringing his dedication and experience to the GDSN Board of Directors as the GDSN strives to reach broader global adoption with new industries," said Sally Herbert, President, GS1 GDSN, Inc.

Rudolph will fill a newly created position to advance the level of input by GDSN-certified data pools, where he will also co-chair the GS1 GDSN Data Pool Sub-committee with Milan Turk, Managing Director, Global Customer eCollaboration, Procter & Gamble.

About Edgenet and Big Hammer Data

Edgenet provides visual guided selling and data solutions to leading retailers and suppliers in the hardlines and home goods industry. Vertically integrating the industry, Edgenet links retailers and suppliers with rich product content and compelling software solutions for in-store, online and in-home selling. Edgenet's Big Hammer Data division maintains the largest and richest data pool in hardlines, serving thousands of suppliers and synchronizing more than 300,000 product items and 21 million attributes. Edgenet solutions empower consumers and associates with visual product knowledge, endless buying options and customizable products and services, increasing sales for retailers and manufacturers across all hardlines product segments.

About GS1 GDSN[TM]

GS1 GDSN (Global Data Synchronization Network) is an automated, standards-based global environment that enables secure and continuous data synchronization, allowing trading partners to have consistent item data in their systems at the same time. The GDSN network connects retailers and suppliers, via their selected data pools, to the GS1 Global Registry[TM].

To learn more about other Edgenet solutions: United States Corporate Offices: 1-877-EDGENET (334-3638) European Offices: 011+44 1223 257 715 www.edgenet.com
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Publication:Business Wire
Date:Oct 5, 2007
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