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Big German seafood producer taken over by apetito group.


Costa Meeresspezialitaten GmbH & Co. KG, Emden Emden (ĕm`dən), city (1994 pop. 52,200), Lower Saxony, NW Germany, at the mouth of the Ems River, the terminus of the Dortmund-Ems and Ems-Jade canals. A major North Sea port, it has extensive shipyards and herring fisheries. , a leading German manufacturer of frozen fish and seafood seafood

Edible aquatic animals excluding mammals, but including both freshwater and ocean creatures. Seafood includes bony and cartilaginous fishes, crustaceans, mollusks, edible jellyfish, sea turtles, frogs, sea urchins, and sea cucumbers.
 for the retail market, became part of the Rheine-based apetito group effective Nov. 1.

For apetito, it means a bigger stake in seafood retailing. For Dr. Oetker Dr. Oetker is a German company that produces baking powder, cake mixes, frozen pizza and pudding.

Also included in the portfolio: a successful maritime freight business, a bank, a publishing company, an insurance outfit and a brewery.
, which has owned Costa since 1990, it means another step towards concentration on the group's strategic core markets for shelf stable goods, frozen pizza and chilled chill  
n.
1. A moderate but penetrating coldness.

2. A sensation of coldness, often accompanied by shivering and pallor of the skin.

3.
 dairy products dairy products dairy nplproduits laitier

dairy products dairy nplMilchprodukte pl, Molkereiprodukte pl 
. Costa employs 80 people at two locations (Emden and Bielefeld) and manufacturers a range of about 80 products sold under the Costa brand name.

"With acquisition of the Costa premium brand, we have made an important step towards fostering our branded business, and expect high growth potential in the fish meals and fish preparations segments," said Andres Ruff, ceo of apetito AG.

In order to guarantee a smooth transition, the parties agreed to develop the Costa business together for a while. "For bringing together apetito and Costa and for developing the branded business, the know-how of the Costa employees is crucial," Ruff said.
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Title Annotation:STORE BRAND TRENDS
Publication:Quick Frozen Foods International
Date:Jan 1, 2008
Words:173
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