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Big Flower Reports Record Third Quarter Results.


NEW YORK--(BUSINESS WIRE)--Oct. 27, 1998--

Sales increase 29%; Net Income up 60% due to growth in

marketing and digital services

Big Flower Holdings, Inc. (NYSE NYSE

See: New York Stock Exchange
: BGF BGF Black Guerrilla Family (Afro-American prison gang symbol/tattoo)
BGF Boursier du Gouvernement Français (French)
BGF Black Guerilla Family (gang)
BGF Best Guy Friend
) announced today that third quarter 1998 net income grew 60% to $13.0 million, or 57 cents per diluted di·lute  
tr.v. di·lut·ed, di·lut·ing, di·lutes
1. To make thinner or less concentrated by adding a liquid such as water.

2. To lessen the force, strength, purity, or brilliance of, especially by admixture.
 share, compared with adjusted net income of $8.2 million, or 42 cents per diluted share, for the prior year's third quarter. Driven by a 29% increase in sales, primarily in higher-margin businesses, Big Flower's operating income Operating Income

The profit realized from a business' own operations.

Notes:
This would not include income from things such as investments in other firms. Also referred to as operating profit or recurring profit.
 increased 51% to $40.6 million, and EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) A metric used to show a company's profitability, but not its cash flow. EBITDA became popular in the 1980s to show the potential profitability of leveraged buyouts, but has become  grew to $62.8 million, a 46% gain over the same period in 1997. These record results were due primarily to:

-- successful integration of the 13 advertising and marketing services companies Big Flower has acquired since September September: see month.  1997;

-- continued growth in the higher-margin direct marketing services business;

-- customer gains in the digital services business, particularly in retail and consumer packaging categories in the premedia business; and

-- increased sales of fully-integrated retail marketing services packages in the insert advertising segment.

Following are the results for the quarter:

                                Three Months Ended September 30,
(Dollars in thousands,
 except per share data)            1998          1997         % Change

Net Sales                      $440,107       $ 341,579          28.8%
EBITDA (1)                       62,806          42,875(2)       46.5%
Operating Income                 40,649          26,931(2)       50.9%
Net Income                       13,005           8,153(2)       59.5%
Basic Earnings Per Share         $ 0.66           $0.44(2)       50.0%
Diluted Earnings Per Share       $ 0.57           $0.42(2)       35.7%
Diluted Earnings Per Share
 before Amortization
 of Intangibles (3)              $ 0.73           $0.58(2)       25.9%
After-Tax Cash Flow
 Per Share (4)                   $ 1.14           $0.94(2)       21.3%


(1) "EBITDA" represents operating income plus depreciation and amortization of intangibles Property that is a "right" such as a patent, Copyright, or trademark, or one that is lacking physical existence, such as good will. .

(2) Excludes $3.2 million of pre-tax pre-tax adjanterior al impuesto

pre-tax adjavant impôt(s)

pre-tax adjal lordo d'imposta 
 costs related to the acquisition of Olwen In Welsh mythology, Olwen is the daughter of the giant Ysbaddaden. She is the heroine of the story Culhwch and Olwen in the Mabinogion.

Her father is fated to die if she ever marries, so when Culhwch comes to court her, he is given a series of immensely difficult
 Direct Mail in September 1997 as well as an extraordinary loss of $10.5 million (net of tax) related to the early extinguishment The destruction or cancellation of a right, a power, a contract, or an estate.

Extinguishment is sometimes confused with merger, though there is a clear distinction between them.
 of debt.

(3) Diluted earnings per share diluted earnings per share

An earnings measure calculated by dividing net income less preferred stock dividends for a period by the average number of shares of common stock that would be outstanding if all convertible securities were converted into shares of
 adjusted to exclude after-tax af·ter-tax also af·ter·tax
adj.
Relating to or being that which remains after payment, especially of income taxes: after-tax profits. 
 intangibles amortization per share.

(4) Diluted earnings per share plus after-tax depreciation and intangibles amortization per share.

Outlook

Commenting on the outlook for the businesses, President and Chief Executive Officer Edward Edward

killed his father at his mother’s instigation. [Br. Balladry: Edward in Benét, 302]

See : Patricide
 T. Reilly Reilly is a surname distinct from O'Reilly and Riley, and may refer to:

  • Alan Reilly, Irish footballer
  • Ben Reilly, fictional comic-book character
  • Brandon Reilly, frontman of the band "Nightmare of You"
  • Brent Reilly, Australian rules footballer
 said, "Our businesses continue to perform well and we are pleased with the strong operating results the company produced. We are encouraged by our customers' confident outlook as they plan their promotional programs for the remainder of the year and beyond. Our experience shows us that our retail and consumer goods consumer goods

Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and
 customers rely on promotional advertising and direct response products to drive their sales even when they curtail cur·tail  
tr.v. cur·tailed, cur·tail·ing, cur·tails
To cut short or reduce. See Synonyms at shorten.



[Middle English curtailen, to restrict
 other forms of advertising. Nonetheless, we regularly monitor the marketplace and actively manage our businesses with a view toward maintaining solid performance."

Business Overview

"Our record third quarter sales, cash flow and operating income reflect our efforts to diversify diversify

To acquire a variety of assets that do not tend to change in value at the same time. To diversify a securities portfolio is to purchase different types of securities in different companies in unrelated industries.
 our business mix and strengthen our higher-margin advertising and marketing services businesses," Mr. Reilly said, adding, "The increasing significance of our direct marketing and digital services businesses, which now account for over 40% of our EBITDA as compared to 31% in the third quarter of 1997, clearly demonstrate our success in broadening broad·en  
tr. & intr.v. broad·ened, broad·en·ing, broad·ens
To make or become broad or broader.



broad
 Big Flower's scope of marketing services."

Insert Advertising and Newspaper Services

Sales rose to $272.9 million, with operating income of $24.0 million and EBITDA of $35.0 million, posting year-over-year gains of 16%, 28% and 23%, respectively. The results reflect the acquisition of RCPC See Regional Check Processing Center. , a West-Coast insert producer, growth in value-added val·ue-add·ed
adj.
Of or relating to the estimated value that is added to a product or material at each stage of its manufacture or distribution:
 revenue due to an increase in volume, our mix of insert products well supported by the company's nationwide offset production platform and increased sales in retail analytic an·a·lyt·ic or an·a·lyt·i·cal
adj.
1. Of or relating to analysis or analytics.

2. Expert in or using analysis, especially one who thinks in a logical manner.

3. Psychoanalytic.
 services through the Reach America America [for Amerigo Vespucci], the lands of the Western Hemisphere—North America, Central (or Middle) America, and South America. The world map published in 1507 by Martin Waldseemüller is the first known cartographic use of the name.  acquisition.

"Our Insert Advertising and Newspaper Services segment produced greater volume at stable pricing, while operating within strict cost controls. We had solid profits for the segment with healthy momentum going into the final quarter of the year," Mr. Reilly stated.

Direct Marketing Services

Sales increased to $68.2 million, a gain of 33% over the same period last year. Operating income was $7.6 million, and EBITDA rose to $11.6 million, increases of 29% and 30%, respectively, over the adjusted amounts for the prior period. The results are a reflection of increased sales in customized direct mail products, increased demand for response management services and the acquisitions of U.K.-based Olwen Direct Mail, IMPCO, a New York-based database and response management provider, and ColorStream ColorStream is Toshiba's trademark name for their component video interconnect.

Colorstream is a video-display standard that rose into popularity with the advent of high-resolution applications such as DVD players and High-definition television.
, a Chicago-based software-driven printing company.

"Our Direct Marketing Services segment grew at a strong pace, primarily as a result of the development of our highly-personalized direct mail products," Mr. Reilly said. "In addition to the positive impact of our acquisitions, a large percentage of increased sales was a result of converting existing and attracting new clients to the customized direct response products which have proven to produce superior sales returns."

Digital Services

Sales grew to $74.4 million from $25.8 million in the same period a year ago. Operating income rose from $3.5 million to $8.6 million, an increase of 149%. EBITDA also increased from $5.4 million to $14.6 million, a gain of 172%. Growth in digital services resulted from the acquisitions of faster-growth, higher margin businesses including Columbine columbine, in botany
columbine (kŏl`əmbīn), any plant of the genus Aquilegia, temperate-zone perennials of the family Ranunculaceae (buttercup family), popular both as wildflowers and as garden flowers.
 JDS See Java Desktop System. , Gamma One, the Enteron en·ter·on
n.
The alimentary canal; the intestines.



enteron

the gut or alimentary canal; usually used in medicine with specific reference to the small intestine.
 Group, Adtraq Data Systems, Adserve and U.K.-based Production Response and Lifeboat Matey mat·ey  
adj. Chiefly British
Sociable; friendly.


matey
Adjective

Brit informal friendly or intimate

Adj. 1.
. The Laser Tech group also benefited from an increase in retail, consumer packaging and digital solution sales.

Mr. Reilly added, "Our Digital Services group saw gains in both the premedia and broadcast software services businesses. In our premedia business, we made important inroads inroads
Noun, pl

make inroads into to start affecting or reducing: my gambling has made great inroads into my savings

inroads npl to make inroads into [+
 in the retail sector. We also made important gains in securing new packaging business. At CJDS, our broadcast software group, we saw continued growth in securing new Paradigm New Paradigm

In the investing world, a totally new way of doing things that has a huge effect on business.

Notes:
The word "paradigm" is defined as a pattern or model, and it has been used in science to refer to a theoretical framework.
 customers with sales increasing 86% year over year."

Specialty A contract under seal.

A specialty is a written document that has been sealed and delivered and is given as security for the payment of a specifically indicated debt.
 Products and Commercial Printing

Sales decreased from $30.1 million to $26.5 million, a decline of 12%. This segment's operating income, however, increased from $1.4 million to $3.3 million and EBITDA increased to $4.2 million from $2.5 million for the same period last year. The year-over-year sales declines were a result of the divestiture The breakup of AT&T. By federal court order, AT&T divested itself on January 1, 1984 of its 23 operating companies, which became known as the Regional Bell Operating Companies (RBOCs).  of a minority interest in a Midwest Midwest or Middle West, region of the United States centered on the western Great Lakes and the upper-middle Mississippi valley. It is a somewhat imprecise term that has been applied to the northern section of the land between the Appalachians  printing venture, which were offset by increased higher-margin revenues in the fragrance group.

Big Flower Holdings, Inc. is a leading advertising, marketing and information services See Information Systems.  company which provides more than 1,500 retail, advertising agency, broadcasting, manufacturing and newspaper customers with highly-targeted, promotional advertising products and services and software. Big Flower specializes in targeted advertising inserts, circulation-building newspaper products, customized direct mail and direct marketing services and digital services, including outsourced Outsourced is a modern day comedy of cross-cultural conflict and romance, directed by John Jeffcoat, released in 2007. Synopsis
Todd Anderson (Josh Hamilton) spends his days managing a customer call center for American Novelty Products in Seattle, until his job,
 digital premedia and computer-based management systems for the broadcast industry. For the twelve months ended September 30, 1998, the Company's pro forma As a matter of form or for the sake of form. Used to describe accounting, financial, and other statements or conclusions based upon assumed or anticipated facts.

The phrase pro forma
 revenues were approximately ap·prox·i·mate  
adj.
1. Almost exact or correct: the approximate time of the accident.

2.
 $1.7 billion, including all acquisitions.

When used in this discussion, the words "expects," "believes," and similar expressions are intended to identify forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that involve risks and uncertainties. Actual results in the future could differ materially from those described in the forward-looking statements as a result of fluctuations in the cost of paper and other raw materials used by the Company, changes in the advertising markets, the financial conditions of the Company's customers and the general condition of the domestic and international economies.

CONTACT: Nancy S Nancy (näNsē`), city (1990 pop. 102,410), capital of Meurthe-et-Moselle dept., NE France, on the Meurthe River and the Marne-Rhine Canal. It is the administrative, economic, and educational center of Lorraine. . Murray Murray, river, Australia
Murray, principal river of Australia, 1,609 mi (2,589 km) long, rising in the Australian Alps, SE New South Wales, and flowing westward to form the New South Wales–Victoria boundary.


Big Flower Holdings, Inc.

212.521.1606

nmurray@bigflower.com

-0-
                       BIG FLOWER HOLDINGS, INC.
                 CONSOLIDATED STATEMENT OF OPERATIONS
       (Dollars and Shares in Thousands, Except Per Share Data)

                                Three Months Ended September 30,
                               1998             1997           1997
                           -------------    -------------  -----------
                              Actual           Actual         Adjusted

Net sales                     $ 440,107        $ 341,579     $ 341,579
                           -------------    -------------  -----------
Operating expenses:

 Costs of production            325,991          268,827       268,827
 Selling, general and
  administrative                 51,310           33,060        29,877(a)
 Depreciation                    16,842           11,776        11,776
 Amortization of intangibles      5,315            4,168         4,168
                           -------------    -------------  -----------
                                399,458          317,831       314,648
                           ------------     -------------  -----------
Operating income                 40,649           23,748        26,931
                           ------------     -------------  -----------
Other expenses (income):
 Interest expense                14,588            9,805         9,805
 Amortization of deferred
   financing costs                  526              305           305
 Interest income                  (153)             (35)          (35)
 Dividends of a subsidiary
   trust                          1,725
 Other, net                       (120)            1,758         1,758
                           -------------    ------------- ------------
                                 16,566           11,833        11,833
                           -------------    ------------- ------------
Income before income
 tax expense                     24,083           11,915        15,098
Income tax expense               11,078            5,855         6,945
                                --------         --------      -------
Income before
 extraordinary item              13,005            6,060         8,153
Extraordinary item, net                          (10,504)              (a)
                           =============    ============= ============
Net income (loss)              $ 13,005         $ (4,444)      $ 8,153
                           =============    ============= ============

Earnings per share:

Income per basic share
 before extraordinary
 item                            $ 0.66           $ 0.33        $ 0.44
Extraordinary item per
 basic share                                       (0.57)
                                 -------          --------      -------
Net income (loss) per
 basic share                     $ 0.66         $  (0.24)       $ 0.44
                                ========         ========       =======

Weighted average basic
 shares outstanding              19,779           18,518        18,518
                           ============     ============  ============
Net income (loss) for
 diluted earnings per
 share                         $ 14,040         $ (4,444)      $ 8,153
                           ============     ============  ============

Income per diluted share
 before extraordinary item       $ 0.57           $ 0.31        $ 0.42
Extraordinary item per
 diluted share                                    (0.54)
                           ============    =============  ============
Net income (loss) per
 diluted share                   $ 0.57         $ (0.23)        $ 0.42
                           ============    =============  ============

Weighted average diluted
 shares outstanding              24,809           19,396        19,396
                           ============    =============  ============
Supplemental Information:

Net income (loss) per
 diluted share before
 amortization of
 intangibles (b)                 $ 0.73          $ (0.07)       $ 0.58
                           ============    =============  ============
After-tax cash flow
 per diluted share (c)           $ 1.14           $ 0.29        $ 0.94
                           ============    =============  ============
EBITDA (d)                     $ 62,806         $ 39,692      $ 42,875
                           ============    =============  ============

NOTES TO CONSOLIDATED STATEMENT OF OPERATIONS FOR THE THREE MONTHS
ENDED SEPTEMBER 30, 1998

(a)  Excludes $3.2 million of costs associated with the Company's
     acquisition of Olwen Direct Mail, Ltd. in September 1997 (and the
     related tax effect) as well as an  extraordinary loss of $10.5
     million (net of tax benefit) related to the early extinguishment
     of debt.
(b)  Diluted net income per share adjusted to exclude after-tax
     intangible amortization per share.
(c)  Diluted net income per share plus after-tax depreciation and
     intangible amortization per share.
(d) "EBITDA" represents operating income plus depreciation and
     amortization of intangibles.


                       BIG FLOWER HOLDINGS, INC.
                 CONSOLIDATED STATEMENT OF OPERATIONS
       (Dollars and Shares in Thousands, Except Per Share Data)

                                 Nine Months Ended September 30,
                                   1998         1997       1997
                               ------------ -----------  ----------
                                  Actual       Actual     Adjusted

Net sales                       $1,236,879   $ 955,918   $ 955,918
                               ------------ -----------  ----------
Operating expenses:
Costs of production                930,992     752,981     752,981
Selling, general and
 administrative                    149,363      96,162      92,399(a)
Depreciation                        47,230      34,776      34,776
Amortization of intangibles         17,358      12,456      12,456
                               ------------ -----------  ----------
                                 1,144,943     896,375     892,612
                               ------------ -----------  ----------
Operating income                    91,936      59,543      63,306
                               ------------ -----------  ----------
Other expenses (income):
Interest expense                    41,135      29,309      29,309
Amortization of deferred
 financing costs                     1,381       1,277       1,277
Interest income                       (353)       (257)       (257)
Dividends of a subsidiary
 trust                               5,175
Other, net                           3,125       5,619       5,619
                               ------------ -----------  ----------
                                    50,463      35,948      35,948
                               ------------ -----------  ----------
Income before income tax
 expense                            41,473      23,595      27,358
Income tax expense                  19,077      11,461      12,830
                               ------------ -----------  ----------
Income before extraordinary
 item                               22,396      12,134      14,528
Extraordinary item, net                        (13,463)             (a)
                               ------------ -----------  ----------
Net income (loss)                 $ 22,396    $ (1,329)   $ 14,528
                               ============ ===========  ==========

Earnings per share:
Income per basic share
 before extraordinary item          $ 1.14      $ 0.65      $ 0.78
Extraordinary item per
 basic share                                     (0.72)
                               ------------ -----------  ----------
Net income (loss) per basic
 share                              $ 1.14     $ (0.07)     $ 0.78
                               ============ ===========  ==========

Weighted average basic
 shares outstanding                 19,625      18,544      18,544
                               ============ ===========  ==========

Net income (loss) for
 diluted earnings per share       $ 25,501    $ (1,329)   $ 14,528
                               ============ ===========  ==========

Income per diluted share
 before extraordinary item          $ 1.03      $ 0.64      $ 0.75
Extraordinary item per
 diluted share                                   (0.71)
                               ============ ===========  ==========
Net income (loss) per
 diluted share                      $ 1.03     $ (0.07)     $ 0.75
                               ============ ===========  ==========

Weighted average diluted
 shares outstanding                 24,735      19,329      19,329
                               ============ ===========  ==========

Supplemental Information:

Net income per diluted
 share before amortization
 of intangibles (b)                $ 1.57      $ 0.41      $ 1.23
                               ============ ===========  ==========

After-tax cash flow per
 diluted share (c)                  $ 2.71      $ 1.49      $ 2.31
                               ============ ===========  ==========

EBITDA (d)                       $ 156,524   $ 106,775   $ 110,538
                               ============ ===========  ==========

NOTES TO CONSOLIDATED STATEMENT OF OPERATIONS FOR THE NINE MONTHS ENDED
SEPTEMBER 30, 1998

(a)  Excludes $0.6 million of costs associated with the Company's
     secondary stock offering in June 1997 and $3.2 million of costs
     associated with the Company's acquisition of Olwen Direct Mail,
     Ltd. in September 1997 (and the related tax effects) as well as
     extraordinary losses of $13.5 million (net of tax benefit)
     related to the termination of a revolving credit facility and the
     early extinguishment of debt.

(b)  Diluted net income per share adjusted to exclude after-tax
     intangible amortization per share.

(c)  Diluted net income per share plus after-tax depreciation and
     intangible  amortization per share.

(d) "EBITDA" represents operating income plus depreciation and
    amortization of intangibles.

BIG FLOWER HOLDINGS, INC.
BUSINESS SEGMENT INFORMATION
(in thousands)


                                          Three Months Ended
                                            September 30,
                                    1998           1997     % Change
                                  Actual         Actual
NET SALES
Insert Advertising &
 Newspaper Services             $ 272,937    $   236,019       15.6%
Direct Marketing Services          68,184         51,116       33.4%
Digital Services                   74,404         25,822      188.1%
Specialty Products &
 Commercial Printing               26,523         30,071      -11.8%
Elimination of
 Intersegment Sales                (1,941)        (1,449)     -34.0%
                                  -------        -------
Consolidated                    $ 440,107    $   341,579       28.8%
                                  =======        =======

OPERATING INCOME
Insert Advertising &
 Newspaper Services             $  23,986    $    18,696       28.3%
Direct Marketing Services           7,584          2,704      180.5%
Digital Services                    8,647          3,469      149.3%
Specialty Products &
 Commercial Printing                3,260          1,350      141.5%
General Corporate                  (2,828)        (2,471)     -14.4%
                              -----------     ----------
Consolidated                    $  40,649    $    23,748       71.2%
                               ==========      =========

DEPRECIATION
Insert Advertising &
 Newspaper Services             $   8,015    $     6,268       27.9%
Direct Marketing Services           3,467          2,775       24.9%
Digital Services                    4,474          1,573      184.4%
Specialty Products &
 Commercial Printing                  729            959      -24.0%
General Corporate                     157            201      -21.9%
                                   ------         ------
Consolidated                    $  16,842    $    11,776       43.0%
                                   ======         ======

AMORTIZATION OF INTANGIBLES
Insert Advertising &
 Newspaper Services             $   3,046    $     3,470      -12.2%
Direct Marketing Services             519            214      142.5%
Digital Services                    1,460            319      357.7%
Specialty Products &
Commercial Printing                   165            165        0.0%
General Corporate                     125                        --
                                   ------          -----
 Consolidated                   $   5,315    $     4,168       27.5%
                                   ======          =====
 EBITDA (a)
Insert Advertising &
 Newspaper Services             $  35,047    $    28,434       23.3%
Direct Marketing Services          11,570          5,693      103.2%
Digital Services                   14,581          5,361      172.0%
Specialty Products &
 Commercial Printing                4,154          2,474       67.9%
General Corporate                  (2,546)        (2,270)     -12.2%
                                   -------        -------
 Consolidated                   $  62,806    $    39,692       58.2%
                                   ======         ======

                                          Nine Months Ended
                                            September 30,
                                    1998           1997     % Change
                                   Actual         Actual

NET SALES

Insert Advertising &
 Newspaper Services           $   790,574    $   666,226       18.7%
Direct Marketing Services         197,314        141,070       39.9%
Digital Services                  187,240         67,907      175.7%
Specialty Products &
 Commercial Printing               68,083         84,575      -19.5%
Elimination of
Intersegment Sales                (6,332)        (3,860)      -64.0%
                                ---------      --------
Consolidated                  $ 1,236,879    $   955,918       29.4%
                                =========       ========
OPERATING INCOME
Insert Advertising &
 Newspaper Services           $    56,392    $    44,447       26.9%
Direct Marketing Services          22,380         13,346       67.7%
Digital Services                   19,813          7,046      181.2%
Specialty Products &
 Commercial Printing                4,029          4,475      -10.0%
General Corporate                 (10,678)        (9,771)      -9.3%
                                  -------         ------
Consolidated                  $    91,936    $    59,543       54.4%
                                  =======         ======

DEPRECIATION
Insert Advertising &
 Newspaper Services           $    23,731    $    19,051       24.6%
Direct Marketing Services           9,722          7,975       21.9%
Digital Services                   11,148          4,423      152.0%
Specialty Products &
 Commercial Printing                2,182          2,840      -23.2%
General Corporate                     447            487       -8.2%
                                    -----          -----
Consolidated                  $    47,230    $    34,776       35.8%
                                   ======         ======

AMORTIZATION OF INTANGIBLES
Insert Advertising &
 Newspaper Services           $    10,822    $    10,376        4.3%
Direct Marketing Services           1,496            632      136.7%
Digital Services                    4,155            956      334.6%
Specialty Products &
Commercial Printing                   510            492        3.7%
General Corporate                     375                        --
                                   ------         ------
  Consolidated                $    17,358    $    12,456       39.4%
                                   ======         ======

 EBITDA (a)
Insert Advertising &
 Newspaper Services           $    90,945    $    73,874       23.1%
Direct Marketing Services          33,598         21,953       53.0%
Digital Services                   35,116         12,425      182.6%
Specialty Products &
 Commercial Printing                6,721          7,807      -13.9%
General Corporate                  (9,856)        (9,284)      -6.2%
                                  -------        -------
Consolidated                  $   156,524    $   106,775       46.6%
                                  =======        =======




                                    Three Months Ended
                                       September 30,
                                    1998           1997     % Change
                                  Adjusted      Adjusted

NET SALES
Insert Advertising &
 Newspaper Services             $ 272,937    $   236,019       15.6%
Direct Marketing Services          68,184         51,116       33.4%
Digital Services                   74,404         25,822      188.1%
Specialty Products &
 Commercial Printing               26,523         30,071      -11.8%
Elimination of
 Intersegment Sales                (1,941)        (1,449)     -34.0%
                                  -------        -------
Consolidated                    $ 440,107    $   341,579       28.8%
                                  =======        =======

OPERATING INCOME
Insert Advertising &
 Newspaper Services             $  23,986    $    18,696       28.3%
Direct Marketing Services           7,584          5,887(1)    28.8%
Digital Services                    8,647          3,469      149.3%
Specialty Products &
 Commercial Printing                3,260          1,350      141.5%
General Corporate                  (2,828)        (2,471)     -14.4%
                                   -------        ------
Consolidated                    $  40,649    $    26,931       50.9%
                                   =======        ======

DEPRECIATION
Insert Advertising &
 Newspaper Services             $   8,015    $     6,268       27.9%
Direct Marketing Services           3,467          2,775       24.9%
Digital Services                    4,474          1,573      184.4%
Specialty Products &
 Commercial Printing                  729            959      -24.0%
General Corporate                     157            201      -21.9%
                                    -----         ------
Consolidated                    $  16,842    $    11,776       43.0%
                                   ======         ======

AMORTIZATION OF INTANGIBLES
Insert Advertising &
 Newspaper Services             $   3,046    $     3,470      -12.2%
Direct Marketing Services             519            214      142.5%
Digital Services                    1,460            319      357.7%
Specialty Products &
 Commercial Printing                  165            165        0.0%
General Corporate                     125                        --
                                    -----          -----
Consolidated                    $   5,315    $     4,168       27.5%
                                    =====          =====

EBITDA (a)
Insert Advertising &
 Newspaper Services             $  35,047    $    28,434       23.3%
Direct Marketing Services          11,570          8,876       30.4%
Digital Services                   14,581          5,361      172.0%
Specialty Products &
 Commercial Printing                4,154          2,474       67.9%
General Corporate                  (2,546)        (2,270)     -12.2%
                                   ------         -------
Consolidated                    $  62,806    $    42,875       46.5%
                                   ======         =======


                                    Nine Months Ended
                                       September 30,
                                    1998           1997     % Change
                                  Adjusted       Adjusted
Net Sales
Insert Advertising &
 Newspaper Services           $   790,574    $   666,226       18.7%
Direct Marketing Services         197,314        141,070       39.9%
Digital Services                  187,240         67,907      175.7%
Specialty Products &
 Commercial Printing               68,083         84,575      -19.5%
Elimination of
 Intersegment Sales                (6,332)        (3,860)     -64.0%
                                ---------       --------
Consolidated                  $ 1,236,879    $   955,918       29.4%
                                =========       ========

OPERATING INCOME
Insert Advertising &
 Newspaper Services              $ 56,392    $    44,447       26.9%
Direct Marketing Services          22,380         16,529       35.4%
Digital Services                   19,813          7,046      181.2%
Specialty Products &
 Commercial Printing                4,029          4,475      -10.0%
General Corporate                 (10,678)        (9,191)(2)  -16.2%
                                  --------        -------
Consolidated                     $ 91,936    $    63,306       45.2%
                                  ========        =======

DEPRECIATION
Insert Advertising &
 Newspaper Services              $ 23,731    $    19,051       24.6%
Direct Marketing Services           9,722          7,975       21.9%
Digital Services                   11,148          4,423      152.0%
Specialty Products &
 Commercial Printing                2,182          2,840      -23.2%
General Corporate                     447            487       -8.2%
                                   ------         ------
Consolidated                     $ 47,230    $    34,776       35.8%
                                   ======         ======

AMORTIZATION OF INTANGIBLES
Insert Advertising &
 Newspaper Services              $ 10,822    $    10,376        4.3%
Direct Marketing Services           1,496            632      136.7%
Digital Services                    4,155            956      334.6%
Specialty Products &
 Commercial Printing                  510            492        3.7%
General Corporate                     375                         --
                                   ------         ------
Consolidated                     $ 17,358    $    12,456       39.4%
                                   ======         ======

EBITDA (a)
Insert Advertising &
 Newspaper Services              $ 90,945    $    73,874       23.1%
Direct Marketing Services          33,598         25,136(1)    33.7%
Digital Services                   35,116         12,425      182.6%
Specialty Products &
 Commercial Printing                6,721          7,807      -13.9%
General Corporate                  (9,856)        (8,704)     -13.2%
                                  -------        -------
Consolidated                    $ 156,524    $   110,538       41.6%
                                  =======        =======

(a)  EBITDA represents operating income plus depreciation and
     amortization of intangibles.

(1)  Excludes $3.2 million of costs related to the acquisition of
     Olwen Direct Mail, Ltd. plus depreciation and amortization of
     intangibles.

(2)  Excludes $0.6 million of costs related to the Company's secondary
     stock offering.



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Publication:Business Wire
Geographic Code:1USA
Date:Oct 27, 1998
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