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Big Flower Reports Record First Quarter Operating Income and Cash Flow.


NEW YORK--(BUSINESS WIRE)--April 28, 1998--Big Flower Holdings, Inc. (NYSE NYSE

See: New York Stock Exchange
: BGF BGF Black Guerrilla Family (Afro-American prison gang symbol/tattoo)
BGF Boursier du Gouvernement Français (French)
BGF Black Guerilla Family (gang)
BGF Best Guy Friend
) announced today its results for the first quarter of 1998, reporting a 29% increase in sales, a 25% increase in operating income Operating Income

The profit realized from a business' own operations.

Notes:
This would not include income from things such as investments in other firms. Also referred to as operating profit or recurring profit.
 and a 29% increase in earnings before interest, taxes, depreciation and amortization Earnings before interest, taxes, depreciation and amortization (EBITDA) is a non-GAAP metric that can be used to evaluate a company's profitability.
:EBITDA = Operating Revenue – Operating Expenses + Other Revenue
 (EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) A metric used to show a company's profitability, but not its cash flow. EBITDA became popular in the 1980s to show the potential profitability of leveraged buyouts, but has become ), in each case as compared with the first quarter of 1997. The increases reflect strong demand for the company's insert advertising products and targeted marketing services, continued growth in the direct marketing and digital services businesses, and the positive effects of the acquisitions the Company made in the fourth quarter of 1997 and the first quarter of 1998. The Company's net income decreased to $1.1 million from $1.7 million in the first quarter 1997 as a result of the first quarter being the seasonally smallest contributor to profits while absorbing ab·sorb  
tr.v. ab·sorbed, ab·sorb·ing, ab·sorbs
1. To take (something) in through or as through pores or interstices.

2. To occupy the full attention, interest, or time of; engross.
 a relatively equal share of the acquisition expenses reflected in depreciation, intangibles Property that is a "right" such as a patent, Copyright, or trademark, or one that is lacking physical existence, such as good will.  amortization, interest expense and preferred dividends preferred dividend n. a payment of a corporation's profits to holders of preferred shares of stock. (See: preferred stock)  on the Company's outstanding 6% Convertible Quarterly Income Preferred Securities (QUIPS QUIPS

See Quarterly Income Preferred Securities (QUIPS).
(TM)) issued on Oct. 20, 1997. Assuming the conversion of the QUIPS(TM) and the exercise of stock options, first quarter 1998 net income was $2.1 million, or nine cents per share Cents per share

The amount of a mutual fund's dividend or capital gains distributions that a shareholder will receive for each share owned.
. -0-

Following are the results for the quarter:
(Dollars and shares in thousands, except per share data)

                                         Three Months Ended March 31,
                                         1998        1997     % Change
                                         ----        ----     --------
Net Sales                             $383,902   $ 297,501     29.0 %
EBITDA (1)                              40,277      31,106     29.5 %
Operating Income                        19,520      15,576     25.3 %
Net Income                               1,085       1,681    (35.5)%
Net Income Per Share (2)                  0.09        0.09       --
Net Income Per Share
before Amortization
   of Intangibles (2) (3)                 0.27        0.24     12.5%
After-Tax Cash Flow Per Share (2) (4)     0.63        0.60      5.0%

(1)  "EBITDA" represents operating income plus depreciation and
     amortization of intangibles.

(2)  Assumes the conversion of the QUIPS(TM) and the exercise of stock
     options at the beginning of the quarter.

(3)  Net income per share adjusted to exclude after-tax amortization
     per share.

(4)  Net income per share plus after-tax depreciation and amortization
     per share.




Commenting on the first quarter, President and Chief Executive Officer Edward Edward

killed his father at his mother’s instigation. [Br. Balladry: Edward in Benét, 302]

See : Patricide
 T. Reilly Reilly is a surname distinct from O'Reilly and Riley, and may refer to:

  • Alan Reilly, Irish footballer
  • Ben Reilly, fictional comic-book character
  • Brandon Reilly, frontman of the band "Nightmare of You"
  • Brent Reilly, Australian rules footballer
 said, "I am pleased with the progress we continue to make in diversifying our business mix and growing our existing businesses. We have pursued an aggressive strategy of adding product-enhancing technology and information services See Information Systems.  to our advertising platform. I am particularly pleased with Target Reach's precision marketing initiatives at TC Advertising, which are helping us generate new, higher-margin business with non-traditional insert advertising users, and with the evolution of our direct mail business into a fully-integrated direct marketing services business. Our digital services businesses continue to exceed industry growth rates Growth Rates

The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures.

Notes:
Remember, historically high growth rates don't always mean a high rate of growth looking into the future.
 in gaining new customers and offering expanded services in image management and media software.

"Following the six acquisitions the Company made in the fall, we have acquired three digital services companies in 1998. We acquired two U.K.-based premedia companies, Production Response and Lifeboat Matey mat·ey  
adj. Chiefly British
Sociable; friendly.


matey
Adjective

Brit informal friendly or intimate

Adj. 1.
, for our Laser Tech Color group Color Group ASA was established in 1990 as a result of the merge between Jahre Line and Norway Line. The same year Color Line took over Fred. Olsen Lines cruiseferry operations, and then expanding its business further. , which give us the ability to provide European European

emanating from or pertaining to Europe.


European bat lyssavirus
see lyssavirus.

European beech tree
fagussylvaticus.

European blastomycosis
see cryptococcosis.
 premedia and image technology solutions on a coordinated basis for our multinational multinational

Of, relating to, or being a company with subsidiaries or other operations in a number of countries. The diversity of operations of such companies subjects them to unique risks (for example, exchange rate changes or government nationalization)
 customers. Last week we acquired Reach America America [for Amerigo Vespucci], the lands of the Western Hemisphere—North America, Central (or Middle) America, and South America. The world map published in 1507 by Martin Waldseemüller is the first known cartographic use of the name. , a software development and database marketing company with which we worked in developing our Target Reach program. We continue to meld these, and our previous acquisitions, into our business environment as we continue the transformation of Big Flower into a full-service full-ser·vice
adj.
Associated with or offering complete service: full-service gasoline pumps; full-service banks. 
 provider of integrated advertising, marketing and information services."

Big Flower is now reporting its results in four segments as follows:

Insert Advertising and Newspaper Services includes advertising

inserts and circulation-building newspaper products such as

Sunday comics Sunday comics or "Sunday funnies" is the American idiom for the full color comic strip section carried in most American newspapers. While there are earlier combinations of color, art, and story that historians of the comic strip point to as precussors of the comic strip, the Yellow , TV listing guides, Sunday Sunday: see Sabbath; week.  magazine sections and

special supplements produced at the TC Advertising unit.

Direct Marketing Services includes highly-customized direct mail

products and direct marketing services such as database

management and response fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 services provided by

Webcraft's group of companies.

Digital Services includes outsourced Outsourced is a modern day comedy of cross-cultural conflict and romance, directed by John Jeffcoat, released in 2007. Synopsis
Todd Anderson (Josh Hamilton) spends his days managing a customer call center for American Novelty Products in Seattle, until his job,
 digital premedia, image

content management and broadcast management services. This group

is comprised of the products and services offered through Laser

Tech Color and Columbine columbine, in botany
columbine (kŏl`əmbīn), any plant of the genus Aquilegia, temperate-zone perennials of the family Ranunculaceae (buttercup family), popular both as wildflowers and as garden flowers.
 JDS See Java Desktop System. .

Specialty A contract under seal.

A specialty is a written document that has been sealed and delivered and is given as security for the payment of a specifically indicated debt.
 Products and Commercial Printing includes fragrance

samplers, coatings and chemical production, and commercial

printing produced by Webcraft's group of companies.

Commenting on the four business segments the company will now report, Mr. Reilly added, "We believe that with our segment reporting segment reporting

A type of financial reporting in which the firm discloses information by identifiable industry segments. For example, Union Pacific Corporation reports revenues, income, assets, depreciation, and capital expenditures for each of four
, it will now be much easier for analysts and shareholders to realize the significant value inherent in our businesses. We had fine results from our three primary segments of Insert Advertising and Newspaper Services, Direct Marketing Services and Digital Services. On a pro forma As a matter of form or for the sake of form. Used to describe accounting, financial, and other statements or conclusions based upon assumed or anticipated facts.

The phrase pro forma
 basis, as if the acquisitions made in fall of 1997 had been included from the beginning of 1997, each of these businesses had significant operating income growth performances. As we have stated in the past, we are executing a strategy of de-emphasizing commercial printing and the results of this strategy will be reflected in the Specialty Products and Commercial Printing segment as the year continues. The first quarter decline in this segment primarily reflects the timing of revenues associated with fragrance products and some forms of government related printing. We would expect this segment's full year performance to be flat to slightly up at the operating income line for the year."

Attached are the Company's operating results by segment for the full year of 1996, by quarter for 1997 and for the first quarter of 1998 on an actual basis and adjusted to exclude non-operational charges.

Insert Advertising and Newspaper Services

Sales rose to $251.0 million, with operating income of $10.8 million and EBITDA of $22.8 million, posting year over year gains of 24%, 24% and 22%, respectively. The results reflect increased volume, the successful integration of RCPC See Regional Check Processing Center. , a West-Coast insert advertising producer acquired in late 1997, new business gains in the Target Reach program and the continuing growth in less seasonally-sensitive business from grocery stores, drug stores and home improvement centers.

Direct Marketing Services

Sales increased to $62.8 million, a gain of 42% over the same period last year. Operating income was $6.1 million, a gain of 29%, and EBITDA rose to $9.7 million, an increase of 29%. The acquisitions of U.K.-based Olwen In Welsh mythology, Olwen is the daughter of the giant Ysbaddaden. She is the heroine of the story Culhwch and Olwen in the Mabinogion.

Her father is fated to die if she ever marries, so when Culhwch comes to court her, he is given a series of immensely difficult
 Direct Mail and New York-based IMPCO, a database and response management provider, contributed to the growth, as did the introduction of new products developed in the highly-customized direct mail business for the publishing, utilities and telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications.  businesses. The Direct Marketing segment also saw increased business from new and existing customers.

Digital Services

Sales grew to $47.6 million from $19.9 million in the same period a year ago. Operating income rose from $1.5 million to $4.7 million, an increase of 206%. EBITDA also increased from $3.2 million to $8.7 million, a gain of 170%. Growth in digital services resulted from the acquisitions of Columbine JDS, a leading provider of broadcast software systems for electronic media, Gamma One, a New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 area premedia company, and U.K.-based Production Response and Lifeboat Matey, Laser Tech's first European subsidiaries. In addition, the Digital Services group's strong performance benefited from Columbine JDS' continued international introduction of the Paradigm multi-channel See multichannel.  software system.

Specialty Products and Commercial Printing

Sales decreased from $31.7 million to $24.2 million, a decline of 24%. Operating income and EBITDA also decreased from $3.9 million to $1.8 million and $5.0 million to $2.7 million, respectively, from the same period last year. The year over year declines were a result of continued softness and redeployment re·de·ploy  
tr.v. re·de·ployed, re·de·ploy·ing, re·de·ploys
1. To move (military forces) from one combat zone to another.

2.
 of assets in the commercial printing business and the timing of fragrance revenue.

Big Flower Holdings, Inc. is a leading advertising, marketing and information services company specializing in targeted advertising inserts and circulation-building newspaper products, customized direct mail and direct marketing services and digital services, including outsourced digital premedia and computer-based management systems for the broadcast industry. For the twelve months ended March 31, 1998, the Company's pro forma revenues were approximately ap·prox·i·mate  
adj.
1. Almost exact or correct: the approximate time of the accident.

2.
 $1.6 billion, including the recently completed acquisitions. -0-

When used in this discussion, the words "expects," "believes," and similar expressions are intended to identify forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that involve risks and uncertainties. Actual results in the future could differ materially from those described in the forward-looking statements as a result of fluctuations in the cost of paper and other raw materials used by the Company, changes in the advertising markets, the financial conditions of the Company's customers and the general condition of the domestic and international economies.

For more more information, contact: Big Flower Holdings, Inc. Nancy S Nancy (näNsē`), city (1990 pop. 102,410), capital of Meurthe-et-Moselle dept., NE France, on the Meurthe River and the Marne-Rhine Canal. It is the administrative, economic, and educational center of Lorraine. . Murray Murray, river, Australia
Murray, principal river of Australia, 1,609 mi (2,589 km) long, rising in the Australian Alps, SE New South Wales, and flowing westward to form the New South Wales–Victoria boundary.
, 212/521-1606 nmurray@bigflower.com. -0-
                       BIG FLOWER HOLDINGS, INC.
                 CONSOLIDATED STATEMENT OF OPERATIONS
       (Dollars and Shares in Thousands, Except Per Share Data)

                                   Three Months Ended March 31,
                                      1998           1997

Net Sales                          $383,902       $297,501
Operating expenses:
  Costs of production               295,188        235,245
  Selling, general and
   administrative                    48,437         31,150
  Depreciation                       14,889         11,429
  Amortization of intangibles         5,868          4,101
                                    364,382        281,925

Operating income                     19,520         15,576
Other expenses (income):
  Interest expense                   13,029          9,710
  Amortization of deferred financing
   costs                                429            555
  Interest income                      (120)          (120)
  Dividends of a subsidiary trust     1,725
  Other, net(a)                       2,447          2,135
                                     17,510         12,280

Income before income tax expense      2,010          3,296
Income Tax Expense                      925          1,615
Net income                           $1,085         $1,681

Earnings per share:
Basic net income per share            $0.06          $0.09
                                     =======        =======
Weighted average basic shares
 outstanding                         19,455         18,584
                                     =======        =======
Supplemental information:

The following is presented to illustrate
the effect of stock options and the QUIPS(TM)
securities on the 1998 period as if conversion
took place on January 1, 1998:

  Net income per share                $0.09(b)       $0.09
                                      ========      =======
  Net income per share before
   amortization of intangibles(c)     $0.27          $0.24
                                      ========      =======

  After-tax cash flow per share(d)    $0.63          $0.60
                                      ========      =======
  Weighted average shares
   outstanding                        24,552        19,296
                                      ========      =======

EBITDA(e)                            $40,277       $31,106
                                      ========      =======




NOTES TO CONSOLIDATED con·sol·i·date  
v. con·sol·i·dat·ed, con·sol·i·dat·ing, con·sol·i·dates

v.tr.
1. To unite into one system or whole; combine:
 STATEMENTS OF OPERATIONS FOR THE THREE MONTHS ENDED MARCH 31, 1998

(a) Other, net, includes $1.5 million in 1998 and 1997 for costs of accounts receivable accounts receivable n. the amounts of money due or owed to a business or professional by customers or clients. Generally, accounts receivable refers to the total amount due and is considered in calculating the value of a business or the business' problems in paying  sales in connection with the Company's accounts receivable securitization Securitization

The process of creating a financial instrument by combining other financial assets and then marketing them to investors.

Notes:
Mortgage backed securities are a perfect example of securitization.

May also be spelled as "securitisation.
 facility.

(b) Under Generally Accepted Accounting Principles The standard accounting rules, regulations, and procedures used by companies in maintaining their financial records.

Generally accepted accounting principles (GAAP) provide companies and accountants with a consistent set of guidelines that cover both broad accounting
, "diluted di·lute  
tr.v. di·lut·ed, di·lut·ing, di·lutes
1. To make thinner or less concentrated by adding a liquid such as water.

2. To lessen the force, strength, purity, or brilliance of, especially by admixture.
" earnings per share would reflect the impact of the exercise of stock options outstanding and the potential conversion of the QUIPS(TM) only if they would dilute di·lute
v.
To reduce a solution or mixture in concentration, quality, strength, or purity, as by adding water.

adj.
Thinned or weakened by diluting.
 the per share earnings. For the quarter ended March 31, 1998, including the combined effect of stock options and the assumed conversion of the QUIPS(TM) is anti-dilutive and, therefore, "diluted" earnings per share is not presented above. This supplemental calculation will not be used for reporting purposes.

(c) Net income per share adjusted to exclude after-tax af·ter-tax also af·ter·tax
adj.
Relating to or being that which remains after payment, especially of income taxes: after-tax profits. 
 amortization per share.

(d) Net income per share plus after-tax depreciation and amortization per share.

(e) "EBITDA" represents operating income plus depreciation and amortization of intangibles. -0-

                       BIG FLOWER HOLDINGS, INC.
                     BUSINESS SEGMENT INFORMATION
                            (in thousands)

                              Three Months Ended March 31,
                          1998            1997        % Change
NET SALES

Insert Advertising &
 Newspaper Services      $ 251,027       $ 202,742       23.8%
Direct Marketing Services   62,794          44,347       41.6%
Digital Services            47,601          19,879      139.5%
Specialty Products &
 Commercial Printing        24,230          31,726      -23.6%
Elimination                 (1,750)         (1,193)      46.7%
 Consolidated            $ 383,902       $ 297,501       29.0%

OPERATING INCOME

Insert Advertising &
 Newspaper Services       $ 10,823         $ 8,750       23.7%
Direct Marketing Services    6,104           4,721       29.3%
Digital Services             4,732           1,546      206.1%
Specialty Products &
 Commercial Printing         1,788           3,942      -54.6%
General Corporate           (3,927)         (3,383)      16.1%
 Consolidated             $ 19,520        $ 15,576       25.3%

DEPRECIATION

Insert Advertising &
 Newspaper Services        $ 8,125         $ 6,458       25.8%
Direct Marketing Services    3,074           2,550       20.5%
Digital Services             2,822           1,372      105.7%
Specialty Products &
 Commercial Printing           725             937      -22.6%
General Corporate              143             112       27.7%
 Consolidated             $ 14,889        $ 11,429       30.3%

AMORTIZATION
 OF INTANGIBLES

Insert Advertising &
 Newspaper Services        $ 3,888         $ 3,442       13.0%
Direct Marketing Services      501             206      143.2%
Digital Services             1,169             318      267.6%
Specialty Products &
 Commercial Printing           185             135       37.0%
General Corporate              125              --        --
 Consolidated              $ 5,868         $ 4,101       43.1%

 EBITDA (a)

Insert Advertising &
 Newspaper Services       $ 22,836        $ 18,650       22.4%
Direct Marketing Services    9,679           7,477       29.5%
Digital Services             8,723           3,236      169.6%
Specialty Products &
 Commercial Printing         2,698           5,014      -46.2%
General Corporate           (3,659)         (3,271)      11.9%
 Consolidated             $ 40,277        $ 31,106       29.5%

(a) EBITDA represents operating income plus depreciation and
amortization of intangibles.

                       BIG FLOWER HOLDINGS, INC.
                     BUSINESS SEGMENT INFORMATION
                            (in thousands)

                           ----------------1997----------------------
                                    Q1                     Q2
                           Actual       Adjusted     Actual  Adjusted

 NET SALES

 Insert Advertising &
  Newspaper Services  $   202,742 $   202,742   $ 227,465  $ 227,465
 Direct Marketing Services 44,347      44,347      45,607     45,607
 Digital Services          19,879      19,879      22,206     22,206
 Specialty Products &
  Commercial Printing      31,726      31,726      22,778     22,778
 Elimination               (1,193)     (1,193)     (1,218)    (1,218)
 Consolidated         $   297,501   $ 297,501   $ 316,838  $ 316,838

 OPERATING INCOME

 Insert Advertising &
  Newspaper Services     $  8,750   $   8,750   $  17,001  $  17,001
 Direct Marketing Services  4,721       4,721       5,921      5,921
 Digital Services           1,546       1,546       2,031      2,031
 Specialty Products &
  Commercial Printing       3,942       3,942        (817)      (817)
 General Corporate         (3,383)     (3,383)     (3,917)    (3,337)(4)
 Consolidated            $ 15,576   $  15,576   $  20,219  $  20,799

 DEPRECIATION

 Insert Advertising &
  Newspaper Services     $  6,458   $   6,458    $  6,325  $   6,325
 Direct Marketing Services  2,550       2,550       2,650      2,650
 Digital Services           1,372       1,372       1,478      1,478
 Specialty Products
  & Commercial Printing       937         937        944         944
 General Corporate            112         112        174         174
 Consolidated            $ 11,429   $  11,429   $ 11,571    $ 11,571

 AMORTIZATION
 OF INTANGIBLES

 Insert Advertising
  & Newspaper Services  $   3,442   $  3,442   $  3,464   $   3,464
 Direct Marketing Services    206        206        212         212
 Digital Services             318        318        319         319
 Specialty Products &
  Commercial Printing         135        135        192         192
 General Corporate             --         --         --          --
 Consolidated           $   4,101   $  4,101   $  4,187   $   4,187

 EBITDA (a)

Insert Advertising &
 Newspaper Services     $  18,650   $ 18,650   $ 26,790   $  26,790
 Direct Marketing Services  7,477      7,477      8,783       8,783
 Digital Services           3,236      3,236      3,828       3,828
 Specialty Products &
  Commercial Printing       5,014      5,014        319         319
 General Corporate         (3,271)    (3,271)    (3,743)     (3,163)(4)
 Consolidated           $  31,106   $ 31,106   $ 35,977   $  36,557


                       ----------------1997------------------------
                                   Q3                     Q4
                           Actual     Adjusted    Actual    Adjusted

 NET SALES

 Insert Advertising &
  Newspaper Services    $ 236,019   $ 236,019  $ 295,351  $ 295,351
 Direct Marketing Services 51,116      51,116     61,127     61,127
 Digital Services          25,822      25,822     40,701     40,701
 Specialty Products &
  Commercial Printing      30,071      30,071     25,277     25,277
 Elimination               (1,449)     (1,449)    (1,668)   (1,668)
  Consolidated          $ 341,579   $ 341,579  $ 420,788  $ 420,788

 OPERATING INCOME

 Insert Advertising &
  Newspaper Services  $    18,696  $   18,696  $  27,578  $ 29,778 (6)
 Direct Marketing Services  2,704       5,887 (5)  7,689     7,689
 Digital Services           3,469       3,469      6,447     6,447
 Specialty Products &
  Commercial Printing       1,350       1,350        381       381
 General Corporate         (2,471)     (2,471)    (4,944)   (4,637)(6)
 Consolidated         $    23,748  $   26,931  $  37,151  $ 39,658

 DEPRECIATION

 Insert Advertising &
  Newspaper Services  $     6,268  $    6,268  $   8,174  $  8,174
 Direct Marketing Services  2,775       2,775      3,145     3,145
 Digital Services           1,573       1,573      2,373     2,373
 Specialty Products &
  Commercial Printing         959         959        960       960
 General Corporate            201         201        223       223
 Consolidated         $    11,776  $   11,776  $  14,875  $ 14,875

 AMORTIZATION
 OF INTANGIBLES

 Insert Advertising &
  Newspaper Services  $     3,470  $    3,470  $   3,752  $  3,752
 Direct Marketing Services    214         214        484       484
 Digital Services             319         319        815       815
 Specialty Products &
 Commercial Printing          165         165        164       164
 General Corporate             --          --         --        --
 Consolidated          $    4,168  $    4,168  $   5,215  $  5,215

 EBITDA (a)

Insert Advertising &
 Newspaper Services    $   28,434  $   28,434  $  39,504  $ 41,704 (6)
 Direct Marketing Services  5,693       8,876 (5) 11,318    11,318
 Digital Services           5,361       5,361      9,635     9,635
 Specialty Products &
  Commercial Printing       2,474       2,474      1,505     1,505
 General Corporate         (2,270)     (2,270)    (4,721)   (4,414)(6)
 Consolidated         $    39,692 $    42,875  $  57,241  $ 59,748


                                             ------Full Year------
                                              Actual       Adjusted
 NET SALES

 Insert Advertising & Newspaper Services       $ 961,577  $ 961,577
 Direct Marketing Services                       202,197    202,197
 Digital Services                                108,608    108,608
 Specialty Products & Commercial Printing        109,852    109,852
 Elimination                                      (5,528)    (5,528)
 Consolidated                                 $1,376,706 $1,376,706

 OPERATING INCOME

 Insert Advertising & Newspaper Services      $ 72,025   $   74,225
 Direct Marketing Services                      21,035       24,218
 Digital Services                                13,493      13,493
 Specialty Products & Commercial Printing         4,856       4,856
 General Corporate                              (14,715)    (13,828)
 Consolidated                                 $  96,694  $  102,964

 DEPRECIATION

 Insert Advertising & Newspaper Services      $  27,225  $   27,225
 Direct Marketing Services                       11,120      11,120
 Digital Services                                 6,796       6,796
 Specialty Products & Commercial Printing         3,800       3,800
 General Corporate                                  710         710
 Consolidated                                 $  49,651  $   49,651

 AMORTIZATION
 OF INTANGIBLES

 Insert Advertising & Newspaper Services      $  14,128  $   14,128
 Direct Marketing Services                        1,116       1,116
 Digital Services                                 1,771       1,771
 Specialty Products & Commercial Printing           656         656
 General Corporate                                   --          --
 Consolidated                                 $  17,671  $   17,671

  EBITDA (a)

Insert Advertising & Newspaper Services       $ 113,378  $  115,578
 Direct Marketing Services                       33,271      36,454
 Digital Services                                22,060      22,060
 Specialty Products & Commercial Printing         9,312       9,312
 General Corporate                              (14,005)    (13,118)
 Consolidated                                 $ 164,016  $  170,286

                                                        1996
                                                      Full Year
                                                Actual       Adjusted

 NET SALES

 Insert Advertising & Newspaper Services    $   900,465  $   900,465
 Direct Marketing Services                      134,795      134,795
 Digital Services                                44,443       44,443
 Specialty Products & Commercial Printing       125,846 (1)  125,846 (1)
 Elimination                                     (3,689)      (3,689)
 Consolidated                               $ 1,201,860  $ 1,201,860

 OPERATING INCOME

 Insert Advertising & Newspaper Services    $    60,124  $    60,124
 Direct Marketing Services                       11,881       13,367 (2)
 Digital Services                                  (178)       2,568 (3)
 Specialty Products & Commercial Printing         8,635 (1)    8,635 (1)
 General Corporate                              (11,119)     (11,119)
 Consolidated                               $    69,343  $    73,575

 DEPRECIATION

 Insert Advertising & Newspaper Services    $    19,904  $    19,904
 Direct Marketing Services                        8,208        8,208
 Digital Services                                 2,721        2,721
 Specialty Products & Commercial Printing         3,897 (1)    3,897 (1)
 General Corporate                                   26           26
 Consolidated                               $    34,756  $    34,756

 AMORTIZATION
 OF INTANGIBLES

 Insert Advertising & Newspaper Services    $    14,979  $    14,979
 Direct Marketing Services                          675          675
 Digital Services                                   728          728
 Specialty Products & Commercial Printing           621 (1)      621 (1)
 General Corporate                                   --           --
 Consolidated                               $    17,003  $    17,003

  EBITDA (a)

Insert Advertising & Newspaper Services     $    95,007  $    95,007
 Direct Marketing Services                       22,250       22,250
 Digital Services                                 3,271        6,017 (3)
 Specialty Products & Commercial Printing        13,153 (1)   13,153 (1)
 General Corporate                              (11,093)     (11,093)
 Consolidated                               $   122,588  $   125,334


(a)EBITDA represents operating income plus depreciation,
amortization of intangibles and merger costs.

(1) 1996 includes Webcraft Games, which was sold in December 1996.
Adjusted results exclude non-operational charges described below.
(2) 1996 Adjusted excludes $1.5 million of merger costs related
to the acquisition of Scanforms.
(3) 1996 Adjusted excludes $2.7 million of costs related to
acquisitions.
(4) Second Quarter 1997 Adjusted excludes $0.6 million of costs
related to the Company's secondary stock offering.
(5) Third Quarter 1997 Adjusted excludes $3.2 million of costs
related to the acquisition of Olwen Direct Mail.
(6) Fourth Quarter 1997 Adjusted excludes $2.5 million of costs
related to acquisitions.




CONTACT: Big Flower Holdings, Inc.

Nancy S. Murray, 212/521-1606

nmurray@bigflower.com
COPYRIGHT 1998 Business Wire
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Date:Apr 28, 1998
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