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Big Flower Reports Record Adjusted Net Income, EPS on 26% Revenue Growth.


NEW YORK--(BUSINESS WIRE)--Feb. 16, 1999--

Record Results Driven by Increased Sales of Higher Margin

Products and Services

Big Flower Holdings, Inc. (NYSE NYSE

See: New York Stock Exchange
: BGF BGF Black Guerrilla Family (Afro-American prison gang symbol/tattoo)
BGF Boursier du Gouvernement Français (French)
BGF Black Guerilla Family (gang)
BGF Best Guy Friend
) announced today that 1998 adjusted net income was $40.4 million, a gain of 44% over adjusted net income of $28.0 million in 1997, and adjusted earnings per diluted di·lute  
tr.v. di·lut·ed, di·lut·ing, di·lutes
1. To make thinner or less concentrated by adding a liquid such as water.

2. To lessen the force, strength, purity, or brilliance of, especially by admixture.
 share rose to a record $1.80, a 28% gain over the prior year's earnings of $1.41 per share. Driven by a 26% increase in sales, primarily in higher-margin products and services, Big Flower's operating income Operating Income

The profit realized from a business' own operations.

Notes:
This would not include income from things such as investments in other firms. Also referred to as operating profit or recurring profit.
 increased 38% and EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) A metric used to show a company's profitability, but not its cash flow. EBITDA became popular in the 1980s to show the potential profitability of leveraged buyouts, but has become  increased 34% over 1997. These results reflect the significant growth in the direct marketing services group, increased volume in the targeted advertising insert business, strong growth in the digital services businesses and the integration of acquisitions the Company has made since September September: see month.  1997 to expand and develop Big Flower's advertising solutions capabilities.

The following table presents the adjusted results for the year. The 1998 and 1997 adjusted results exclude non-operational charges. -0-

                                Year Ended December 31,
                    --------------------------------------------------
                    --------------------------------------------------
(Dollars in thousands,
  except per share
  data)                  1998                  1997           % Change
                    ------------         ------------------   --------
                    ------------         ------------------   --------
Net Sales           $ 1,739,715           $ 1,376,706          26.4%
EBITDA (1)              228,443  (2)          170,286  (2)     34.2%
Operating Income        142,057  (2)          102,964  (2)     38.0%
Net Income               40,383  (2)(3)        28,006  (2)(3)  44.2%
Net Income Per
  Diluted Share          $ 1.80  (2)(3)        $ 1.41  (2)(3)  27.7%
Net Income Per
  Diluted  Share
  before
  Amortization of
  Intangibles (4)        $ 2.50  (2)(3)        $ 2.07  (2)(3)  20.8%
After-Tax Cash
  Flow Per Share (5)     $ 4.11  (2)(3)        $ 3.53  (2)(3)  16.4%


(1) "EBITDA" represents operating income plus depreciation and

amortization of intangibles Property that is a "right" such as a patent, Copyright, or trademark, or one that is lacking physical existence, such as good will. . (2) Excludes (i) $4.6 million of termination The point where a line, channel or circuit ends. See SCSI termination and hybrid.  costs in 1998 related to

elimination of executive positions, (ii) $5.7 million of costs in

1997 related to acquisitions and (iii) $0.6 million of costs in

1997 related to a secondary offering of common stock. Net income

and net income per diluted share also exclude the tax benefits

associated with these costs. (3) Excludes write-offs of in-process research and development costs

of $0.2 million in 1998 related to the acquisition of DSI (Dynamic Systems Initiative) An umbrella term for a suite of Microsoft products that help manage the Windows environment in large enterprises. DSI was introduced in 2003.  Datatrak

and $58.2 million in 1997 related to the acquisition of Columbine columbine, in botany
columbine (kŏl`əmbīn), any plant of the genus Aquilegia, temperate-zone perennials of the family Ranunculaceae (buttercup family), popular both as wildflowers and as garden flowers.


JDS See Java Desktop System. . The 1997 results also exclude extraordinary losses of $13.5

million (net of tax benefit) related to early extinguishment The destruction or cancellation of a right, a power, a contract, or an estate.

Extinguishment is sometimes confused with merger, though there is a clear distinction between them.
 of

debt. (4) Represents net income per diluted share adjusted to exclude

after-tax af·ter-tax also af·ter·tax
adj.
Relating to or being that which remains after payment, especially of income taxes: after-tax profits. 
 intangibles amortization per share. (5) Represents net income per diluted share plus after-tax

depreciation and intangibles amortization per share.

"Our record results for the fourth quarter and all of 1998 were driven by our ability to deliver our customers' advertising and marketing messages with high impact in an efficient manner," said Edward Edward

killed his father at his mother’s instigation. [Br. Balladry: Edward in Benét, 302]

See : Patricide
 T. Reilly Reilly is a surname distinct from O'Reilly and Riley, and may refer to:

  • Alan Reilly, Irish footballer
  • Ben Reilly, fictional comic-book character
  • Brandon Reilly, frontman of the band "Nightmare of You"
  • Brent Reilly, Australian rules footballer
, President and Chief Executive Officer of Big Flower. "Through organic growth, acquisitions and increased cross-selling Cross-selling is the term used to describe the sale of additional products or services to a customer. Less frequently it is used to describe the sale of services to additional business units at an account or to different geographic units of a customer.  among our businesses, Big Flower continued to develop as a leading provider of targeted advertising and marketing products and services. As a result of these accomplishments, we enter 1999 well positioned to provide ongoing value to our customers. We will continue to provide critical solutions for existing and future advertising and marketing customers, with a view toward further growth across our businesses and increased shareholder value."

For the fourth quarter of 1998, adjusted net income grew to $18.0 million, a gain of 33% over the corresponding period in 1997, and adjusted earnings per diluted share rose to a record 78 cents per share Cents per share

The amount of a mutual fund's dividend or capital gains distributions that a shareholder will receive for each share owned.
, compared with 61 cents per share in the fourth quarter of 1997. These results reflect the integration of the recent acquisitions, strong demand for higher-margin direct marketing services, substantial growth in the software media management business, aggressive growth in advertising insert sales and the continued development of the digital imaging business.

The following table presents the adjusted results for the fourth quarter. The 1998 and 1997 adjusted results exclude non-operational charges related to the fourth quarter. -0-

                             Three Months Ended December 31,
                      ------------------------------------------------
                      ------------------------------------------------
(Dollars in thousands,
  except per share
   data)                   1998               1997            % Change
                      -----------         -----------        ---------
                      -----------         -----------        ---------
Net Sales              $ 502,836           $ 420,788           19.5%
EBITDA (1)                71,919  (2)         59,748  (2)      20.4%
Operating Income          50,121  (2)         39,658  (2)      26.4%
Net Income                17,987  (2)(3)      13,478  (2)(3)   33.5%
Net Income Per
  Diluted Share           $ 0.78  (2)(3)      $ 0.61  (2)(3)   27.9%
Net Income Per
  Diluted Share
  before
  Amortization
  of Intangibles (4)      $ 0.94  (2)(3)      $ 0.79  (2)(3)   19.0%
After-Tax Cash
  Flow Per Share (5)      $ 1.36  (2)(3)      $ 1.16  (2)(3)   17.2%


(1) "EBITDA" represents operating income plus depreciation and

amortization of intangibles. (2) Excludes $4.6 million of termination costs in 1998 related to

elimination of executive positions and $2.5 million of costs in

1997 related to acquisitions. Net income and net income per

diluted share also exclude the tax benefits associated with these

costs. (3) Excludes write-offs of in-process research and development costs

of $0.2 million in 1998 related to the acquisition of DSI Datatrak

and $58.2 million in 1997 related to the acquisition of Columbine

JDS. (4) Represents net income per diluted share adjusted to exclude

after-tax intangibles amortization per share. (5) Represents net income per diluted share plus after-tax

depreciation and intangibles amortization per share.

Commenting on the fourth quarter, Mr. Reilly said, "We experienced very strong performances in each of our businesses and we believe 1999 will be another strong year. We will continue to expand our technology-driven products, provide clients with new value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions.  and seek acquisition opportunities, all of which should allow us once again to achieve our financial objectives."

"In addition to record fourth quarter operational results from each of our businesses, we enjoyed great success with the implementation of our "advertising solutions" strategy that brings the products and services from all of Big Flower's companies together to provide complementary advertising services to our customers. For example, we combined the products and services of our insert business and our digital imaging group to provide a full-service full-ser·vice
adj.
Associated with or offering complete service: full-service gasoline pumps; full-service banks. 
 solution for a significant national office supply retailer. In addition to producing their advertising inserts, we operate a photography studio inside their headquarters. Staffed by full time photographers from our premedia group, the studio provides all the imaging work for the 1.6 billion ad insert program which we produce for this customer in six production facilities in our nationwide network. We also do all of the photo work for the customer's extensive catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  advertising."

Insert Advertising and Newspaper Services

Advertising inserts and circulation-building newspaper products such as Sunday comics Sunday comics or "Sunday funnies" is the American idiom for the full color comic strip section carried in most American newspapers. While there are earlier combinations of color, art, and story that historians of the comic strip point to as precussors of the comic strip, the Yellow , TV listing guides, Sunday Sunday: see Sabbath; week.  magazine sections and

special supplements produced at the TC Advertising unit.

Sales rose to $311.3 million in the fourth quarter, a gain of 5% from the prior year period. Operating income was $34.2 million and EBITDA was $44.4 million, gains of 15% and 6%, respectively, over the adjusted results from the fourth quarter of 1997. The results reflect strong product mix, a favorable fa·vor·a·ble  
adj.
1. Advantageous; helpful: favorable winds.

2. Encouraging; propitious: a favorable diagnosis.

3.
 pricing environment and sales of higher margin software services that complement the core printing business. Fourth quarter Insert Advertising and Newspaper Services highlights include:

-- TC Advertising's targeted insert programs continue to be a core

component of retailers' holiday advertising mix. TC Advertising

produced 7.8 billion inserts during the fourth quarter for our 700

retail customers. Our ad insert programs created an average of

over 85 million visual impressions per day during the holiday

season.

-- TC Advertising extended its services and expanded its

relationships with customers. TC Advertising approached a large

home center retailer to assist the company in managing its three

monthly insert programs, digital workflow In print publishing, using the computer to lay out text and illustrations prior to creating film negatives for every page or going directly to plate. Prior to digital workflow, the typesetting and pre-press stages were far more time consuming and labor-intensive.  and image content

archives archives

Repository for an organized body of records. Archives are produced or received by a public, semipublic, institutional, or business entity in the transaction of its affairs and are preserved by it or its successors.
. TC Advertising performed a site study that resulted in

TC Advertising being named as the single-source insert producer,

displacing the second producer. In addition, the customer now

utilizes a centralized cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
 high-resolution high-res·o·lu·tion
adj.
1. Relating to an image that has fine detail.

2.
a. Of or relating to an output device that produces images that contain a large number of dots per unit of area and are therefore sharp and
 image archiving archiving Informatics The storage of data in archives. See Mirroring, Optical disk archiving.  system

managed by our premedia group.

-- TC Advertising's Newspaper MarketReach continued to build sales

momentum during the quarter. TC Advertising recently signed a

leading Southeastern south·east  
n.
1. Abbr. SE The direction or point on the mariner's compass halfway between due south and due east, or 135° east of due north.

2. An area or region lying in the southeast.

3.
 newspaper network as a new customer of

Newspaper MarketReach, a proprietary software that allows

advertisers to identify, optimize optimize - optimisation  and price, from their desktop

computers, the efficient delivery of an advertising insert. The

network, which sells advertising for more than 40 Florida Florida, state, United States
Florida (flôr`ĭdə, flŏr`–), state in the extreme SE United States. A long, low peninsula between the Atlantic Ocean (E) and the Gulf of Mexico (W), Florida is bordered by Georgia and


newspapers, will use the software to offer more effective and

targeted advertising to customers who want to advertise throughout

Florida.

Direct Marketing Services

Data-driven direct mail products and direct marketing services such as database management and response fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 services provided

by Webcraft's group of companies.

Sales increased to $85.1 million in the fourth quarter of 1998, a gain of 39% over the same period last year. Operating income was $11.8 million, and EBITDA rose to $15.7 million, increases of 53% and 39%, respectively, over the prior year period. The sales results reflect strong demand for data-driven direct mail products from the publishing, financial, automotive, record/video clubs and telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications.  markets, excellent growth at IMPCO Enterprises, our New York-based database and response management provider and the acquisition of ColorStream ColorStream is Toshiba's trademark name for their component video interconnect.

Colorstream is a video-display standard that rose into popularity with the advent of high-resolution applications such as DVD players and High-definition television.
 Technologies, our Chicago-based software-driven print-on-demand company. Fourth quarter Direct Marketing Services highlights include:

-- New cross-selling revenues were produced by introducing Big

Flower's premedia services to sophisticated direct mail customers.

Webcraft introduced our premedia group and its expanded range of

services to a substantial long-term Long-term

Three or more years. In the context of accounting, more than 1 year.


long-term

1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term.
 consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one


customer. As a result, our premedia group secured a sizable siz·a·ble also size·a·ble  
adj.
Of considerable size; fairly large.



siza·ble·ness n.
 share

of the customer's direct marketing premedia expenditures and

increased efficiencies in the job-flow process for the customer

and Webcraft.

-- Webcraft continued to acquire new customers by offering

value-added services. Leveraging IMPCO's proprietary Consumer Data

Warehouse, a system was developed to profile and model a leading

computer manufacturer's "best customers" prospects. The modeled

profiles are then used to identify "likely to buy" prospects from

the Consumer Data Warehouse and target them with direct mail

solicitations. Based on the proposal, Webcraft was awarded a

significant test program from a new customer.

Digital Services

Digital image design and production services and broadcast

management services. This group is comprised of the products and

services offered through Laser Tech Color and Columbine JDS.

Sales grew to $85.8 million in the fourth quarter of 1998 from $40.7 million in the same period a year ago. Operating income rose from $6.4 million to $7.8 million, an increase of 21%. EBITDA also increased from $9.6 million to $14.3 million, a gain of 49%. Sales growth in digital services resulted from the acquisitions of Columbine JDS, Gamma One, the Enteron en·ter·on
n.
The alimentary canal; the intestines.



enteron

the gut or alimentary canal; usually used in medicine with specific reference to the small intestine.
 Group, Adtraq Data Systems, Adserve, DSI Datatrak and U.K.-based Production Response, Lifeboat Matey mat·ey  
adj. Chiefly British
Sociable; friendly.


matey
Adjective

Brit informal friendly or intimate

Adj. 1.
 and Admagic as well as revenue gains in the commercial and retail markets at Laser Tech. Fourth quarter Digital Services highlights include:

-- Laser Tech strengthened its U.K. presence with our November November: see month.  1998

acquisition of The Admagic Group, a London-based premedia services

company with annual revenues of approximately ap·prox·i·mate  
adj.
1. Almost exact or correct: the approximate time of the accident.

2.
 $15 million. Admagic

is among the U.K.'s most sophisticated providers of creative

premedia services to advertising agencies, incorporating premedia

production, digital image manipulation Manipulation

Dealing in a security to create a false appearance of active trading, in order to bring in more traders. Illegal.
 and retouching, digital

photography, digital asset management and digital artwork.

-- Laser Tech continued to expand its Enterprise Digital Asset

Management business. For a large international industrial

machinery manufacturer, Laser Tech developed an integrated digital

asset system that allows the customer to use its more than 50,000

marketing images and content on a consistent basis worldwide.

Under the multi-year agreement, Laser Tech will manage, archive (1) A file that contains one or more compressed files. Most archive formats are also capable of storing folders in order to reconstruct the file/folder relationship when decompressed. See archive formats.

and distribute all marketing materials for the company and

continue to develop new applications for its worldwide imaging

needs.

-- Columbine JDS' advertising agency solutions group expanded in the

fourth quarter with our November 1998 acquisition of DSI Datatrak,

a provider of automated au·to·mate  
v. au·to·mat·ed, au·to·mat·ing, au·to·mates

v.tr.
1. To convert to automatic operation: automate a factory.

2.
 software management systems for

advertising agencies, media buying services and communications

companies. Based in New Jersey, DSI Datatrak offers fully

integrated advanced software systems that enable advertising

agencies simultaneously si·mul·ta·ne·ous  
adj.
1. Happening, existing, or done at the same time. See Synonyms at contemporary.

2. Mathematics
 to service multiple aspects of advertising

campaigns.

-- Columbine JDS continued to extend contracts with large

broadcasting groups. Recently, Columbine signed a new 5-year

contract with a large multi-channel See multichannel.  cable network operator who has

been a Columbine customer since the mid- mid-
pref.
Middle: midbrain. 
1980s. The new contract

provides all of the customer's domestic TV networks with the BIAS

computerized computerized

adapted for analysis, storage and retrieval on a computer.


computerized axial tomography
see computed tomography.
 traffic system, the industry's premiere on-line

service that integrates sales, management, trafficking and general

accounting systems for all television applications.

Specialty A contract under seal.

A specialty is a written document that has been sealed and delivered and is given as security for the payment of a specifically indicated debt.
 Products and Commercial Printing

Fragrance samplers, coatings and chemical

production, and commercial printing produced by Webcraft's group of

companies.

Sales in the fourth quarter decreased from $25.3 million in 1997 to $23.0 million in 1998, a decline of 9%. This segment's operating income, however, increased from $0.4 million to $1.4 million and EBITDA increased to $2.3 million from $1.5 million for the same period last year. The year-over-year sales declines were a result of the April 1998 divestiture The breakup of AT&T. By federal court order, AT&T divested itself on January 1, 1984 of its 23 operating companies, which became known as the Regional Bell Operating Companies (RBOCs).  of a minority interest in a Midwest Midwest or Middle West, region of the United States centered on the western Great Lakes and the upper-middle Mississippi valley. It is a somewhat imprecise term that has been applied to the northern section of the land between the Appalachians  printing venture, which were partially offset by increased higher-margin revenues in the fragrance group.

Net Income/ Earnings Per Share

Actual net income for the 1998 fourth quarter was $15.3 million, or 67 cents per share. This compared to an actual net loss of $45.7 million, or $2.38 per share, in the 1997 fourth quarter, which included a $58.2 million write off of in-process research and development costs related to the Columbine acquisition. For the quarter ended December December: see month.  31, 1998, adjusted net income was $18.0 million, or 78 cents per share, as compared to $13.5 million in the 1997 fourth quarter, or 61 cents per share. Before amortization of intangibles, which amounted to 16 cents per share in the 1998 period, fourth quarter 1998 adjusted net income was 94 cents per share, an increase of 15 cents from the fourth quarter of 1997.

For the year ended December 31, 1998, actual net income was $37.7 million, or $1.69 per share. This compared to a net loss of $47.0 million, or $2.51 per share, for the same period last year including the in-process research and development cost write off and extraordinary losses of $13.5 million on the early extinguishment of debt. For the full year period ended December 31, 1998, adjusted net income was $40.4 million, or $1.80 per share. For 1997, adjusted net income was $28.0 million, or $1.41 per share. Before amortization of intangibles of 70 cents per share, adjusted net income for 1998 was $2.50 per share, an increase of 43 cents from 1997.

Big Flower Holdings, Inc. is a leading advertising, marketing and information products and services company which provides more than 3,000 retail, advertising agency, broadcasting, manufacturing and newspaper customers with highly-targeted, promotional advertising products, services and software. Big Flower specializes in targeted advertising inserts, circulation-building newspaper products, data-driven direct mail and direct marketing services and digital services, including digital image design and production and computer-based management. For the year ended December 31, 1998, the Company's pro forma As a matter of form or for the sake of form. Used to describe accounting, financial, and other statements or conclusions based upon assumed or anticipated facts.

The phrase pro forma
 revenues were approximately $1.8 billion, including the 1998 acquisitions.

When used in this discussion, the words "expects," "believes," and similar expressions are intended to identify forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that involve risks and uncertainties. Actual results in the future could differ materially from those described in the forward-looking statements as a result of fluctuations in the cost of paper and other raw materials used by the Company, changes in the advertising markets, the financial conditions of the Company's customers and the general condition of the domestic and international economies. -0-

                       BIG FLOWER HOLDINGS, INC.
                 CONSOLIDATED STATEMENT OF OPERATIONS

       (Dollars and Shares in Thousands, Except Per Share Data)

                                      Three Months Ended December 31,

                                    ------------------------------
                                         1998           1998
                                    --------------- --------------
                                          Actual        Adjusted

Net sales                                $ 502,836      $ 502,836
                                    --------------- --------------

Operating expenses:

Costs of production                        365,344        365,344
Selling, general and administrative         70,133         65,573 (a)
Depreciation                                17,014         17,014
Amortization of intangibles                  4,784          4,784
                                    --------------- --------------
                                           457,275        452,715
                                    --------------- --------------

Operating income                            45,561         50,121
                                    --------------- --------------

Other expenses (income):

Interest expense                            14,853         14,853
Amortization of deferred
  financing costs                              521            521
Interest income                               (145)          (145)
Preferred dividends of a
  subsidiary trust                           1,725          1,725
In process acquired technology
  write off                                    245                (b)
Other, net                                    (143)          (143)
                                    --------------- --------------
                                            17,056         16,811
                                    --------------- --------------

Income before income
  tax expense                               28,505         33,310
Income tax expense                          13,225         15,323
                                    --------------- --------------

Net income                                $ 15,280       $ 17,987
                                    =============== ==============
                                    =============== ==============

Earnings per share:

Net income per basic share                  $ 0.77         $ 0.91
                                    =============== ==============
                                    =============== ==============

Weighted average basic shares
  outstanding                               19,764         19,764
                                    =============== ==============
                                    =============== ==============

Net income for diluted
  earnings per share                      $ 16,315       $ 19,022
                                    =============== ==============
                                    =============== ==============

Net income per diluted share                $ 0.67         $ 0.78
                                    =============== ==============
                                    =============== ==============

Weighted average diluted shares
  outstanding                               24,508         24,508
                                    =============== ==============
                                    =============== ==============

Supplemental Information:

Net income per diluted share
 before amortization of
   intangibles (c)                          $ 0.82         $ 0.94
                                    =============== ==============
                                    =============== ==============

After-tax cash flow per
  diluted share (d)                         $ 1.25         $ 1.36
                                    =============== ==============
                                    =============== ==============

EBITDA (e)                                $ 67,359       $ 71,919
                                    =============== ==============
                                    =============== ==============

                                    Three Months Ended December 31,
                                    ------------------------------
                                          1997              1997
                                     --------------   -------------

                                          Actual          Adjusted

Net sales                                $ 420,788       $ 420,788
                                     --------------   -------------

Operating expenses:

Costs of production                        319,315         319,315
Selling, general and administrative         44,232          41,725(a)
Depreciation                                14,875          14,875
Amortization of intangibles                  5,215           5,215
                                     --------------   -------------

                                           383,637         381,130
                                     --------------   -------------

Operating income                            37,151          39,658
                                     --------------   -------------

Other expenses (income):

Interest expense                            10,991          10,991
Amortization of deferred
  financing costs                              419             419
Interest income                                (92)            (92)
Preferred dividends of a
  subsidiary trust                           1,340           1,340
In process acquired technology
  write off                                 58,192                (b)
Other, net                                   1,522           1,522
                                     --------------   -------------

                                            72,372          14,180
                                     --------------   -------------

Income (loss) before income
  tax expense                              (35,221)         25,478
Income tax expense                          10,484          12,000
                                     --------------   -------------

Net income (loss)                        $ (45,705)       $ 13,478
                                     ==============   =============
                                     ==============   =============

Earnings per share:

Net income (loss) per basic share          $ (2.38)         $ 0.70
                                     ==============   =============
                                     ==============   =============

Weighted average basic shares
  outstanding                               19,186          19,186
                                     ==============   =============
                                     ==============   =============

Net income (loss) for diluted
  earnings per share                     $ (45,705)       $ 14,189
                                     ==============   =============
                                     ==============   =============

Net income (loss) per diluted share        $ (2.38)         $ 0.61
                                     ==============   =============
                                     ==============   =============

Weighted average diluted shares
  outstanding                               19,186          23,218
                                     ==============   =============
                                     ==============   =============

Supplemental Information:

Net income (loss) per diluted share
 before amortization of
   intangibles (c)                         $ (2.17)         $ 0.79
                                     ==============   =============
                                     ==============   =============

After-tax cash flow per
  diluted share (d)                        $ (1.71)         $ 1.16
                                     ==============   =============
                                     ==============   =============

EBITDA (e)                                $ 57,241        $ 59,748
                                     ==============   =============
                                     ==============   =============


NOTES TO CONSOLIDATED STATEMENT OF OPERATIONS FOR THE THREE MONTHS
ENDED DECEMBER 31, 1998

(a) Excludes $4.6 million of termination costs in 1998 related to
    elimination of executive positions and $2.5 million of costs in
    1997 related to acquisitions. Net income and net income per share
    also exclude the tax benefits associated with these costs.
(b) Excludes write offs of in-process research and development costs
    of $0.2 million in 1998 related to the acquisition of DSI Datatrak
    and $58.2 million in 1997 related to the acquisition of Columbine
    JDS.
(c) Represents net income per diluted share adjusted to exclude
    after-tax intangibles amortization per share.
(d) Represents net income per diluted share plus after-tax
    depreciation and intangibles amortization per share.
(e) "EBITDA" represents operating income plus depreciation and
    amortization of intangibles.



                       BIG FLOWER HOLDINGS, INC.
                 CONSOLIDATED STATEMENT OF OPERATIONS

       (Dollars and Shares in Thousands, Except Per Share Data)

                                        Year Ended December 31,
                                     ---------------------------------
                                         1998            1998
                                     --------------  --------------

                                          Actual         Adjusted

Net sales                               $1,739,715      $1,739,715
                                     --------------  --------------

Operating expenses:

Costs of production                      1,296,336       1,296,336
Selling, general and administrative        219,496         214,936(a)
Depreciation                                64,244          64,244
Amortization of intangibles                 22,142          22,142
                                     --------------  --------------

                                         1,602,218       1,597,658
                                     --------------  --------------

Operating income                           137,497         142,057
                                     --------------  --------------

Other expenses (income):

Interest expense                            55,988          55,988
Amortization of deferred
  financing costs                            1,902           1,902
Interest income                               (498)           (498)
Preferred dividends of a
  subsidiary trust                           6,900           6,900
In process acquired technology
  write off                                    245                (b)
Other, net                                   2,982           2,982
                                     --------------  --------------

                                            67,519          67,274
                                     --------------  --------------

Income before income
  tax expense                               69,978          74,783
Income tax expense                          32,302          34,400
                                     --------------  --------------

Net income                                $ 37,676        $ 40,383
                                     ==============  ==============
                                     ==============  ==============

Earnings per share:

Net income per basic share                  $ 1.92          $ 2.05
                                     ==============  ==============
                                     ==============  ==============

Weighted average basic shares
  outstanding                               19,660          19,660
                                     ==============  ==============
                                     ==============  ==============

Net income for diluted
  earnings per share                      $ 41,816        $ 44,523
                                     ==============  ==============
                                     ==============  ==============

Net income per diluted share                $ 1.69          $ 1.80
                                     ==============  ==============
                                     ==============  ==============

Weighted average diluted
  shares outstanding                        24,678          24,678
                                     ==============  ==============
                                     ==============  ==============

Supplemental Information:

Net income per diluted share
  before amortization of
    intangibles (c)                         $ 2.39          $ 2.50
                                     ==============  ==============
                                     ==============  ==============

After-tax cash flow per
  diluted share (d)                         $ 4.00          $ 4.11
                                     ==============  ==============
                                     ==============  ==============

EBITDA (e)                               $ 223,883       $ 228,443
                                     ==============  ==============
                                     ==============  ==============


                                        Year Ended December 31,
                                    --------------------------------
                                        1997             1997

                                    --------------  ----------------


                                         Actual          Adjusted



Net sales                              $1,376,706      $ 1,376,706

                                    --------------  ---------------


Operating expenses:



Costs of production                     1,072,296        1,072,296

Selling, general and administrative       140,394          134,124 (a)

Depreciation                               49,651           49,651

Amortization of intangibles                17,671           17,671

                                    --------------  ---------------


                                        1,280,012        1,273,742

                                    --------------  ---------------


Operating income                           96,694          102,964

                                    --------------  ---------------

Other expenses (income):



Interest expense                           40,300           40,300

Amortization of deferred

  financing costs                           1,696            1,696

Interest income                              (349)            (349)

Preferred dividends of a

  subsidiary trust                          1,340            1,340

In process acquired technology

  write off                                58,192                  (b)

Other, net                                  7,141            7,141

                                    --------------  ---------------


                                          108,320           50,128

                                    --------------  ---------------


Income (loss) before income

  tax expense                             (11,626)          52,836

Income tax expense                         21,945           24,830

                                    --------------  ---------------


Income (loss) before

  extraordinary item                      (33,571)          28,006

Extraordinary item, net                   (13,463)                (b)

                                    --------------  ---------------


Net income (loss)                       $ (47,034)        $ 28,006

                                    ==============  ===============

                                    ==============  ===============
Earnings per share:



Income (loss) per basic share before

   extraordinary item                     $ (1.79)          $ 1.50

Extraordinary item per basic share          (0.72)

                                    --------------  ---------------


Net income (loss) per basic share         $ (2.51)          $ 1.50

                                    ==============  ===============
                                    ==============  ===============


Weighted average basic shares

  outstanding                              18,704           18,704

                                    ==============  ===============



Net income (loss) for diluted

  earnings per share                    $ (47,034)        $ 28,717

                                    ==============  ===============

                                    ==============  ===============



Income (loss) per diluted share

  before extraordinary item               $ (1.79)          $ 1.41

Extraordinary item per diluted share        (0.72)

                                    --------------  ---------------

Net income (loss) per diluted share       $ (2.51)          $ 1.41

                                    ==============  ===============

                                    ==============  ===============



Weighted average diluted

  shares outstanding                       18,704           20,301

                                    ==============  ===============

                                    ==============  ===============



Supplemental Information:



Net income (loss) per diluted share

  before amortization of

    intangibles (c)                       $ (1.80)          $ 2.07

                                    ==============  ===============

                                    ==============  ===============



After-tax cash flow per

  diluted share (d)                       $ (0.22)          $ 3.53

                                    ==============  ===============

                                    ==============  ===============



EBITDA (e)                              $ 164,016        $ 170,286

                                    ==============  ===============

                                    ==============  ===============



NOTES TO CONSOLIDATED STATEMENT OF OPERATIONS FOR THE YEAR ENDED
DECEMBER 31, 1998

(a) Excludes (i) $4.6 million of termination costs in 1998 related to
    elimination of executive positions, (ii) $5.7 million of costs in
    1997 related to acquisitions and (iii) $0.6 million of costs in
    1997 related to a secondary offering of common stock. Net income
    and net income per share also exclude the tax benefits associated
    with these costs.
(b) Excludes write offs of in-process research and development costs
    of $0.2 million in 1998 related to the acquisition of DSI Datatrak
    and $58.2 million in 1997 related to the acquisition of Columbine
    JDS. The 1997 results also exclude extraordinary losses of $13.5
    million (net of tax benefit) related to early extinguishment of
    debt.
(c) Represents net income per diluted share adjusted to exclude
    after-tax intangibles amortization per share.
(d) Represents net income per diluted share plus after-tax
    depreciation and intangibles amortization per share.
(e) "EBITDA" represents operating income plus depreciation and
    amortization of intangibles.



 BIG FLOWER HOLDINGS, INC.
 BUSINESS SEGMENT INFORMATION
 (in thousands)                       Three Months Ended
                                         December 31,
                           -------------------------------------------
                                1998          1997          % Change
                           -----------     -------------    ----------
                                              Actual
                           --------------------------------------------

 NET SALES
  Insert Advertising &
     Newspaper Services      $ 311,301       $ 295,351           5.4%
  Direct Marketing Services     85,117          61,127          39.2%
  Digital Services              85,755          40,701         110.7%
  Specialty Products &
     Commercial Printing        23,039          25,277          -8.9%
  Elimination of
     Intersegment Sales         (2,376)         (1,668)        -42.4%
                           ------------    ------------

  Consolidated               $ 502,836       $ 420,788          19.5%
                           ============    ============
                           ============    ============

OPERATING INCOME
  Insert Advertising &
    Newspaper Services        $ 34,176        $ 27,578          23.9%
  Direct Marketing Services     11,779           7,689          53.2%
  Digital Services               7,828           6,447          21.4%
  Specialty Products &
    Commercial Printing          1,422             381         273.2%
  General Corporate             (9,644)         (4,944)        -95.1%
                           ------------    ------------

  Consolidated                $ 45,561        $ 37,151          22.6%
                           ============    ============
                           ============    ============

DEPRECIATION
  Insert Advertising &
    Newspaper Services         $ 7,795         $ 8,174          -4.6%
  Direct Marketing Services      3,412           3,145           8.5%
  Digital Services               4,900           2,373         106.5%
  Specialty Products &
    Commercial Printing            728             960         -24.2%
  General Corporate                179             223         -19.7%
                           ------------    ------------

  Consolidated                $ 17,014        $ 14,875          14.4%
                           ============    ============
                           ============    ============


AMORTIZATION
OF INTANGIBLES
  Insert Advertising &
    Newspaper Services         $ 2,387         $ 3,752         -36.4%
  Direct Marketing Services        500             484           3.3%
  Digital Services               1,586             815          94.6%
  Specialty Products &
    Commercial Printing            186             164          13.4%
  General Corporate                125                         --
                           ------------    ------------

  Consolidated                 $ 4,784         $ 5,215          -8.3%
                           ============    ============
                           ============    ============
EBITDA (a)
  Insert Advertising &
     Newspaper Services       $ 44,358        $ 39,504          12.3%
  Direct Marketing Services     15,691          11,318          38.6%
  Digital Services              14,314           9,635          48.6%
  Specialty Products &
     Commercial Printing         2,336           1,505          55.2%
  General Corporate             (9,340)         (4,721)        -97.8%
                           ------------    ------------

  Consolidated                $ 67,359        $ 57,241          17.7%
                           ============    ============
                           ============    ============

                                            Adjusted
                           -------------------------------------------

NET SALES
  Insert Advertising &
    Newspaper Services       $ 311,301       $ 295,351           5.4%
  Direct Marketing Services     85,117          61,127          39.2%
  Digital Services              85,755          40,701         110.7%
  Specialty Products &
    Commercial Printing         23,039          25,277          -8.9%
  Elimination of
    Intersegment Sales          (2,376)         (1,668)        -42.4%
                           ------------    ------------

  Consolidated               $ 502,836       $ 420,788          19.5%
                           ============    ============
                           ============    ============
 OPERATING INCOME
  Insert Advertising &
     Newspaper Services       $ 34,176        $ 29,778  (c)     14.8%
  Direct Marketing Services     11,779           7,689          53.2%
  Digital Services               7,828           6,447          21.4%
  Specialty Products &
     Commercial Printing         1,422             381         273.2%
  General Corporate             (5,084) (b)     (4,637) (e)     -9.6%
                           ------------    ------------

  Consolidated                $ 50,121        $ 39,658          26.4%
                           ============    ============
                           ============    ============
DEPRECIATION
  Insert Advertising &
    Newspaper Services         $ 7,795         $ 8,174          -4.6%
  Direct Marketing Services      3,412           3,145           8.5%
  Digital Services               4,900           2,373         106.5%
  Specialty Products &
    Commercial Printing            728             960         -24.2%
  General Corporate                179             223         -19.7%
                           ------------    ------------

  Consolidated                $ 17,014        $ 14,875          14.4%
                           ============    ============
                           ============    ============


AMORTIZATION
OF INTANGIBLES
  Insert Advertising &
     Newspaper Services        $ 2,387         $ 3,752         -36.4%
  Direct Marketing Services        500             484           3.3%
  Digital Services               1,586             815          94.6%
  Specialty Products &
     Commercial Printing           186             164          13.4%
  General Corporate                125                         --
                           ------------    ------------

  Consolidated                 $ 4,784         $ 5,215          -8.3%
                           ============    ============
                           ============    ============
EBITDA (a)
  Insert Advertising &
    Newspaper Services        $ 44,358        $ 41,704  (c)      6.4%
  Direct Marketing Services     15,691          11,318          38.6%
  Digital Services              14,314           9,635          48.6%
  Specialty Products &
    Commercial Printing          2,336           1,505          55.2%
  General Corporate             (4,780) (b)     (4,414) (e)     -8.3%
                           ------------    ------------

  Consolidated                $ 71,919        $ 59,748          20.4%
                           ============    ============
                           ============    ============



                                           Year Ended

                                          December 31,

                           -------------------------------------------
                                1998             1997       % Change
                           ---------------   -------------   ---------

                                              Actual
                           -------------------------------------------

 NET SALES
  Insert Advertising &
     Newspaper Services     $1,101,875       $ 961,577          14.6%

  Direct Marketing Services    282,431         202,197          39.7%

  Digital Services             272,995         108,608         151.4%

  Specialty Products &

     Commercial Printing        91,122         109,852         -17.1%

  Elimination of

     Intersegment Sales         (8,708)         (5,528)        -57.5%

                           ------------    ------------


  Consolidated              $1,739,715      $1,376,706          26.4%

                           ============    ============

                           ============    ============

OPERATING INCOME

  Insert Advertising &

    Newspaper Services        $ 90,568        $ 72,025          25.7%

  Direct Marketing Services     34,159          21,035          62.4%

  Digital Services              27,641          13,493         104.9%

  Specialty Products &

    Commercial Printing          5,451           4,856          12.3%

  General Corporate            (20,322)        (14,715)        -38.1%

                           ------------    ------------


  Consolidated               $ 137,497        $ 96,694          42.2%

                           ============    ============

                           ============    ============



DEPRECIATION

  Insert Advertising &

    Newspaper Services        $ 31,526        $ 27,225          15.8%

  Direct Marketing Services     13,134          11,120          18.1%

  Digital Services              16,048           6,796         136.1%

  Specialty Products &

    Commercial Printing          2,910           3,800         -23.4%

  General Corporate                626             710         -11.8%

                           ------------    ------------


  Consolidated                $ 64,244        $ 49,651          29.4%

                           ============    ============

                           ============    ============





AMORTIZATION

OF INTANGIBLES

  Insert Advertising &

    Newspaper Services        $ 13,209        $ 14,128          -6.5%

  Direct Marketing Services      1,996           1,116          78.9%

  Digital Services               5,741           1,771         224.2%

  Specialty Products &

    Commercial Printing            696             656           6.1%

  General Corporate                500                         --

                           ------------    ------------


  Consolidated                $ 22,142        $ 17,671          25.3%

                           ============    ============

                           ============    ============

EBITDA (a)

  Insert Advertising &

     Newspaper Services      $ 135,303       $ 113,378          19.3%

  Direct Marketing Services     49,289          33,271          48.1%

  Digital Services              49,430          22,060         124.1%

  Specialty Products &

     Commercial Printing         9,057           9,312          -2.7%

  General Corporate            (19,196)        (14,005)        -37.1%

                           ------------    ------------


  Consolidated               $ 223,883       $ 164,016          36.5%

                           ============    ============

                           ============    ============



                                            Adjusted
                           -------------------------------------------


NET SALES

  Insert Advertising &

    Newspaper Services      $1,101,875       $ 961,577          14.6%

  Direct Marketing Services    282,431         202,197          39.7%

  Digital Services             272,995         108,608         151.4%

  Specialty Products &

    Commercial Printing         91,122         109,852         -17.1%

  Elimination of

    Intersegment Sales          (8,708)         (5,528)        -57.5%

                           ------------    ------------


  Consolidated              $1,739,715      $1,376,706          26.4%

                           ============    ============

                           ============    ============

 OPERATING INCOME

  Insert Advertising &

     Newspaper Services       $ 90,568        $ 74,225  (c)     22.0%

  Direct Marketing Services     34,159          24,218  (d)     41.0%

  Digital Services              27,641          13,493         104.9%

  Specialty Products &

     Commercial Printing         5,451           4,856          12.3%

  General Corporate            (15,762) (b)    (13,828) (e)    -14.0%

                           ------------    ------------


  Consolidated               $ 142,057       $ 102,964          38.0%

                           ============    ============

                           ============    ============

DEPRECIATION

  Insert Advertising &

    Newspaper Services        $ 31,526        $ 27,225          15.8%

  Direct Marketing Services     13,134          11,120          18.1%

  Digital Services              16,048           6,796         136.1%

  Specialty Products &

    Commercial Printing          2,910           3,800         -23.4%

  General Corporate                626             710         -11.8%

                           ------------    ------------


  Consolidated                $ 64,244        $ 49,651          29.4%

                           ============    ============

                           ============    ============





AMORTIZATION

OF INTANGIBLES

  Insert Advertising &

     Newspaper Services       $ 13,209        $ 14,128          -6.5%

  Direct Marketing Services      1,996           1,116          78.9%

  Digital Services               5,741           1,771         224.2%

  Specialty Products &

     Commercial Printing           696             656           6.1%

  General Corporate                500                         --

                           ------------    ------------


  Consolidated                $ 22,142        $ 17,671          25.3%

                           ============    ============

                           ============    ============

EBITDA (a)

  Insert Advertising &

    Newspaper Services       $ 135,303       $ 115,578  (c)     17.1%

  Direct Marketing Services     49,289          36,454  (d)     35.2%

  Digital Services              49,430          22,060         124.1%

  Specialty Products &

    Commercial Printing          9,057           9,312          -2.7%

  General Corporate            (14,636) (b)    (13,118) (e)    -11.6%

                           ------------    ------------


  Consolidated               $ 228,443       $ 170,286          34.2%

                           ============    ============

                           ============    ============



(a) EBITDA represents operating income plus depreciation and
    amortization of intangibles.
(b) Excludes $4.6 million of termination costs related to elimination
    of executive positions.
(c) Excludes $2.2 million of costs related to the acquisitions of
    RCPC.
(d) Excludes $3.2 million of costs related to the acquisition of Olwen
    Direct Mail, Ltd.
(e) Excludes $0.3 million of costs related to 1997 acquisitions; full
    year also excludes $0.6 million of costs related to a secondary
    offering of common stock.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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