Big Flower Press acquires leading digital graphics specialist firm, Laser Tech Color, Inc.

NEW YORK--(BUSINESS WIRE)--Nov. 27, 1995--Big Flower Press Holdings, Inc. (NYSE:BGF), a leading producer and marketer of advertising circulars and newspaper supplements in the United States, announced today it has acquired Laser Tech Color, Inc., a digital graphics and electronic pre-press company which posted revenues of $23 million for the 12-month period ended September 30, l995.

Discussing the transaction, Big Flower Press Chairman and CEO Theodore Ammon said: "Laser Tech Color will enhance our product line by enabling us to aggressively market our digital imaging capabilities. This acquisition will also provide the resources needed for us to expand the services we offer our customers, while the managerial skills and expertise we are gaining will give us added visibility in the high-quality color imaging sector."

Brian Mason and Damien Gough will continue to serve as CEO and President, respectively, Ammon noted, adding that "Mason's desire to keep Laser Tech at the forefront of emerging technology is a direct fit with Big Flower Press."

Mason, founder as well as CEO of Laser Tech, commented: "As electronic and conventional media continue to merge, the digital graphics industry is in an ideal position to supply production and distribution services to any advertising communication outlet: print, CD-ROM, or the World Wide Web." He pointed out that Laser Tech Color, Inc., based in Irving, Texas, has also begun building new production facilities in Atlanta.

Murray Oles, Vice President of Imaging Technology at Treasure Chest Advertising, a wholly-owned subsidiary of Big Flower, stated: "The addition of Laser Tech Color to Big Flower Press elevates our digital graphics communications capabilities to a new level. Laser Tech Color's proven superiority in the high-quality pre-press market will give Treasure Chest, Big Flower's principal operating unit, the superior management talent and technical expertise required to launch a national electronic pre-press network designed for our customer's current and future needs."

In 1995, the company produced more than 21 billion advertising circulars, as well as 1.5 billion Sunday comics and 535 million newspaper TV listing guides. Revenues in fiscal 1995 ended June 30, reached $897 million.

CONTACT: Big Flower Press, Inc., New York

Nancy S. Murray, [phone]

or

The Dilenschneider Group, New York

Joel Pomerantz, [phone]