Big Flower Press Announces Senior Appointments; Edward Reilly named President/COO; Mark Angelson new Executive Vice President/General Counsel.

NEW YORK--(BUSINESS WIRE)--April 1, 1996--Big Flower Press Holdings, Inc., (NYSE: BGF), a leading advertising and information services company, announced today that Edward T. Reilly has been named to the newly-created position of President and Chief Operating Officer of Big Flower Press, and Mark Angelson has been appointed Executive Vice President and General Counsel of the company.

"I am pleased that seasoned professionals of Ed's and Mark's caliber are joining Big Flower's senior management team. As a public company, and now with three operating groups (Treasure Chest Advertising, Webcraft Technologies, and Laser Tech Color), our need for additional business management and customer development has grown," said Mr. Theodore Ammon, Chairman and CEO of Big Flower Press.

Mr. Reilly, 49, is formerly the President of McGraw-Hill Broadcasting. He will be responsible for the day-to-day management of the three Big Flower Press operating subsidiaries which include Treasure Chest Advertising, Laser Tech Color, and Webcraft Technologies. Mr. Reilly also will work with the three companies to develop new sources of revenue and broaden the companies' customer bases.

"Under Ed's direction, we will be able to seize greater opportunities in our three businesses. His experience in the advertising sectors of the broadcasting and publishing businesses is important to the growth of our company as we move closer to being the leader in the delivery of advertising and promotional material on behalf of our customers, including both retailers and large national advertisers," Mr. Ammon said.

"I look forward to bringing together the skills and capabilities of Big Flower's outstanding companies to offer even greater service to our advertising and newspaper clients. By applying focused research and new marketing technology, we can improve the efficiencies of our highly-effective media of direct mail and quality newspaper inserts which will give us a greater platform on which to build," Mr. Reilly said.

Under Mr. Reilly's direction during the past 10 years, the McGraw-Hill stations have developed a strong local news and programming presence, and many effective community involvement programs. While head of the broadcast group, Mr. Reilly introduced innovative marketing and advertising programs in support of the stations' advertisers in fields such as automotive, medical care and retailing. Previously Mr. Reilly had been involved in numerous aspects of domestic and international publishing and held the position of Executive Vice President of McGraw-Hill International Book Publishing where he was responsible for 17 subsidiaries worldwide.

Mr. Reilly has been active in television industry affairs, having served as the Chairman of the Television Bureau of Advertising and as a member of the Board of Directors of the National Association of Broadcasters. He is currently Chairman of the Association for Maximum Service Television (MSTV), a trade association of over 300 television stations which has been in the forefront of the effort to facilitate the industry's transition to high definition television.

Mr. Angelson, the company's general counsel, will have day-to-day public reporting and legal responsibilities, as well as transactional duties. "As a lawyer with broad legal and business experience, Mark will be an integral member of our management group's strategic planning efforts as we broaden the scope of services to our current and future customers," Mr. Ammon added.

Mr. Angelson, 45, has been a partner of the law firm Sidley & Austin for 14 years where he specialized in corporate and financing transactions in New York, London and Singapore. He was Co-Chair of Sidley's international operations and founder of the firm's prestigious English law practice. He began his legal career at Sullivan & Cromwell and also practiced previously with Simpson Thacher and Bartlett.

Big Flower Press is a leading advertising and information services company with expertise in advertising circulars, circulation-building newspaper products, image management, specialized direct mail products, commercial games, and fragrance samplers. For the 12-month period ended December 31, 1995, Big Flower Press generated net sales of approximately $1.3 billion, pro forma for the Laser Tech and Webcraft Technologies acquisitions.

CONTACT: Nancy S. Murray

Big Flower Press, Inc.

212.521.1606