Big Flower's Columbine JDS Signs Five-Year Contract with Turner Broadcasting.

NEW YORK--(BUSINESS WIRE)--March 3, 1999--Big Flower Holdings, Inc. (NYSE: BGF) announced today that its broadcast management software group, Columbine JDS (CJDS), has signed a five-year agreement with Turner Broadcasting to continue providing it with CJDS' BIAS computerized traffic system. The agreement between CJDS and Turner Broadcasting covers all of Turner's domestic TV networks and renews a relationship that has been ongoing since the mid-1980s, when Turner first chose the BIAS system to automate its traffic needs.

BIAS, the industry's premier on-line service, integrates sales, management, traffic, and general accounting systems for all television applications, including "satellite station" operations. It is one of several computerized media management systems offered by CJDS, which also include the in-house Columbine, JDS 2000, Paradigm, and Broadcast Master systems used by hundreds of TV, radio, and cable stations and networks worldwide.

"CJDS has provided us with excellent customer support for more than fifteen years and, with Turner's ever-growing needs, they have worked with us to continually improve the capabilities of the BIAS system," said Beverly Beeson, Turner Senior Vice President, Sales Operations and Client Services. "This five-year agreement signifies our confidence that they will continue to serve Turner Broadcasting with the same high standards in the future."

Wayne Ruting, CJDS Chief Executive Officer, commented, "Business relationships of this long duration only come about when a high level of commitment is involved. We highly value our relationship with Turner Broadcasting and look forward to serving their needs well into the next century and beyond."

CJDS, a wholly-owned subsidiary of Big Flower Holdings, Inc., offers complete technology solutions for the advertising buying/selling process within electronic media markets (broadcast, cable, radio, wireless, DBS, advertising agencies, and national sales reps). The company boasts the most complete array of software solutions, connectivity products and consulting services available to the industry. CJDS products and services work for clients in all 50 states, throughout Canada, and in more than 30 countries worldwide. The company, founded in 1964, is headquartered in Denver, Colorado with offices in New York, Tennessee, Canada, the United Kingdom, and Australia. More information on Columbine JDS can be found on the worldwide web at www.cjds.com.

Big Flower Holdings, Inc. is a leading advertising, marketing and information services company which provides more than 3,000 retail, advertising agency, broadcasting, manufacturing and newspaper customers with highly-targeted, promotional advertising products and services and software. Big Flower specializes in targeted advertising inserts, circulation-building newspaper products, customized direct mail and direct marketing services and digital services, including outsourced digital premedia and computer-based management systems for the broadcast industry. For the year ended December 31, 1998, the Company's pro forma revenues were approximately $1.8 billion, including 1998 acquisitions.