Big Daddy's Product Line Increases U.S. Distribution Through Albertson's Grocery Store Network; Agreement Gives Product Line Major Presence in West.OKLAHOMA CITY--(BUSINESS WIRE)--Aug. 17, 1999-- Big Daddy's BBQ Sauces and Spices Co. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB:BIGD) announces that Albertson's grocery store chains in major areas of the West and Mid-West will carry their line of condiments and food products which includes barbecue sauces, gourmet seasonings, meat marinades, beef jerky, flavored popcorn and newly developed mustard. Currently available only in the Southwest, the company which distributes Big Daddy's barbecue sauces and food products, ABS Sales and Marketing group based in Phoenix, Ariz., will take the line to Albertson's stores in Northern California, Washington, Oregon, Idaho, Utah and Nevada. "The expansion opens up viable markets and will coincide with an aggressive, targeted, marketing, advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most campaign," said Dan Lloyd, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Big Daddy's BBQ Sauce and Spices Co. and Big Daddy's Racing Co., the majority shareholder in Big Daddy's BBQ Sauces and Spices Co. "Our relationship with Albertson's will create a solid foundation for building brand awareness among consumers and generating new revenue in the West." Lloyd said Big Daddy's Racing Co., which owns three race car teams competing in NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. and other races, is a large part of Big Daddy's BBQ Sauce and Spices Co.'s marketing strategy as they advertise their line of condiments and food products on these cars as well as on 16 cars operated by other teams. "The growing popularity of NASCAR combined with the fact that spectator sports are synonymous with tailgate parties and outdoor grilling, makes it the logical advertising vehicle," said Lloyd. "When people think of barbecue, we want them to think of Big Daddy's." Big Daddy's BBQ BBQ barbecue Racing Co.'s common stock trades on the OTC Bulletin Board OTC Bulletin Board An electronic quotation listing of the bid and asked prices of OTC stocks that do not meet the requirements to be listed on the NASDAQ stock-listing system. at "BIGD." The company is presently preparing a FORM 10-SB to be filed with the Securities and Exchange Commission. Note to Editors: Dan Lloyd available for interviews. |
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