Big City Radio Announces the Launch of Rumba 107.1 FM in New York; New Spanish Format Targets New York's Fast Growing Hispanic Population.

Business & Entertainment Editors

NEW YORK--(BUSINESS WIRE)--May 8, 2002

Big City Radio, Inc. (Amex:YFM) today announced that it launched Rumba 107.1 FM in New York. The new top 40 Spanish music format replaces the station's previous country music format.

"We are very pleased to make our entry into the Hispanic market in New York with the launch of Rumba 107.1 FM," said Stuart Subotnick, Chairman of Big City Radio.

Charles Fernandez, President and Chief Executive Officer of Big City Radio said, "The Hispanic population is the fastest growing population in the United States and we have Spanish radio stations in the top three Hispanic markets in the country, Los Angeles, Chicago and now New York. This gives us opportunities to sell Spanish media in all three of these high revenue generating markets, as well as Miami through our affiliate station WSUA."

Prior to Rumba 107.1 FM, there were only three FM radio stations serving 3.8 million Hispanics in the tri-state area. Through recently completed and successfully tested engineering enhancements, including a move of one of the Company's antenna towers from Monmouth, New Jersey to Atlantic Highlands, New Jersey, Rumba 107.1 FM now reaches a total population of nearly 10 million people in New York City's five boroughs and the suburbs of New York, New Jersey and Connecticut.

After extensive research, the Company chose a top 40 Spanish music format station targeting the 18 - 49 bilingual New York population for Rumba 107.1 FM. The station will cater to an underserved second and third generation Hispanic market in New York.

About Big City Radio

Big City Radio, Inc. owns radio broadcast properties in or adjacent to major metropolitan markets and utilizes innovative engineering techniques and low-cost, ratings-driven operating strategies to develop these properties into successful metropolitan radio stations. Big City Radio currently owns and operates radio stations in New York, Los Angeles and Chicago, the three largest radio markets in the United States, an in-house radio rep firm, and a Hispanic publishing business in Miami.

Statements in this news release relating to matters that are not historical facts are forward-looking statements. Such forward-looking statements involve risks, uncertainties, and other factors, which may cause the actual results, performance or achievements of Big City Radio, Inc. to be materially different from those expressed or implied by such forward-looking statements. Such factors include shifts in population and other demographics, changes in audience tastes, the level of competition for advertising dollars, priorities of advertisers, fluctuations in operating costs, new laws and government regulations and policies, changes in broadcast technical requirements, changes in the willingness of financial institutions and other lenders to finance radio station acquisitions and operations, and other factors which are described in the Company's Securities and Exchange Commission filings.