Big City Radio, Inc. Announces Humberto Luna To Host Morning Show At Viva 107.1 Los Angeles Station.Business/Entertainment Editors NEW YORK--(BUSINESS WIRE)--Jan. 6, 2000 Big City Radio, Inc. (AMEX AMEX See: American Stock Exchange :YFM YFM Yorkshire Fund Managers (UK) ) today announced the arrival of Humberto Luna to host the morning show at the Company's "Viva 107.1" Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. Radio Property. Mr. Luna is a veteran of the Los Angeles radio market with over 25 years of experience. Most recently, he was the lead morning show disc jockey disc jockey (DJ) Person who plays recorded music on radio or television or at a nightclub or other live venue. Disc jockey programs became the economic base of many radio stations in the U.S. after World War II. at KLAX-FM in Los Angeles, Spanish Broadcasting Systems' (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :SBSA SBSA Small Business Set Aside SBSA Spanish Broadcasting System, Inc. (stock symbol) SBSA Scottish Building Standards Agency SBSA Standard Bank of South Africa SBSA South Bayside System Authority (California) ) flagship property. Mr. Luna, whose career includes television and radio, is the only Hispanic radio personality to be honored hon·or n. 1. High respect, as that shown for special merit; esteem: the honor shown to a Nobel laureate. 2. a. Good name; reputation. b. with a star on the Hollywood Hall of Fame. "Humberto is legendary in Los Angeles," stated Charles M. Fernandez, President and Chief Executive Officer of Big City Radio. "Humberto and I worked together for nine years at Hispanic Broadcasting Corp., where his creative energy, hard work, and unique bond with the audience helped him garner consistently top ratings. Humberto is, in my opinion, one of the most original and humorous radio personalities in the U.S. Hispanic radio market today." "It is a privilege and a pleasure to be part of a young, innovative radio group such as Big City Radio, and to be given the chance to develop the morning show for its Los Angeles property, Viva 107.1," said Mr. Luna. "Viva 107.1 is a music driven, modern, Spanish radio station that will deliver strong ratings to the fast-growing and lucrative Hispanic 18-49 market demographic. My show will complement this high-energy format with news, views and comedy. I look forward to serving my audience again," concluded Mr. Luna. "The addition of such a marquee name in Hispanic radio and television to our station is evidence of our commitment to succeed in the Los Angeles Hispanic market," commented Stuart Subotnick, Chairman of Big City Radio. "Humberto's arrival marks the beginning of what we expect will be a busy period of implementing the Spanish-language media initiatives we have previously announced." About Big City Radio Big City Radio, Inc. owns and operates radio stations in four of the largest markets in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , which include the top three U.S. Hispanic markets. Its radio broadcast properties are located in or adjacent to major metropolitan markets and utilize innovative engineering techniques and low-cost, ratings-driven operating strategies to develop these properties into successful metropolitan radio stations. Stuart Subotnick, Chairman of Big City Radio, Inc. and a general partner of Metromedia Company, is a majority shareholder of the Company's Common Stock. This news release contains certain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties. Factors that could cause or contribute to such risks and uncertainties include, but are not limited to, general economic and business conditions, competition, changes in technology and methods of marketing, and various other factors beyond the Company's control. This also includes such factors as described from time to time in the SEC reports filed by Big City Radio, Inc., including most recent filed Forms S-4/A, 10-K and 10-Q. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion