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Big Ben dropped by News At Ten.


Summary: The familiar image of the Big Ben clockface is to be dropped from the titles of News At Ten, but the bongs will ring on.

The familiar image of the Big Ben clock face is to be dropped from the titles of News At Ten, but the bongs will ring on.

The nightly night·ly  
adj.
1. Of or occurring during the night; nocturnal: the cat's nightly prowl.

2. Happening or done every night: the physician's nightly rounds.
 bulletin is being rebranded because it was felt the iconic i·con·ic  
adj.
1. Of, relating to, or having the character of an icon.

2. Having a conventional formulaic style. Used of certain memorial statues and busts.
 London London, city, Canada
London, city (1991 pop. 303,165), SE Ont., Canada, on the Thames River. The site was chosen in 1792 by Governor Simcoe to be the capital of Upper Canada, but York was made capital instead. London was settled in 1826.
 landmark could be off-putting to viewers outside the capital.

A spokesman said: "We didn't want the news to be too London-centric.

"While Big Ben won't be in the title sequence, we felt that we needed to retain the heritage that people recognise so in the studio there will be a clock face."

The new studio set will incorporate the signature yellow used throughout ITV's branding.

News At Ten will continue to be fronted by Mark Austin Mark Austin (born November 1, 1958) is an Emmy-award winning British journalist and anchor of the ITV News at 10.30 and co-presenter of the ITV Evening News.  and Julie Etchingham Julie Etchingham is a UK Television Newsreader and Journalist, who currently works for Sky News.

After graduating with a degree in English from Newnham College, Cambridge, she joined the BBC to train as a journalist.
 when the changes take effect from November 2.

Independent Television News Limited 2009. All rights reserved.

Independent Television News Limited 2009. All rights reserved.

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Publication:Independent Television News Limited (ITN)
Date:Oct 26, 2009
Words:176
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