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Big Ass Wines Offer Big Flavor and Big Value.

Negociant Label Counters Cult Wine Craze: Blending "Big" California-Style Winemaking, Whimsical Labels, and Value Pricing

SANTA ROSA, Calif. -- Adler Fels General Manager Steve Lindsay has announced the newest releases from the winery's Big Ass brand; the hugely popular line of boldly-styled, Napa Valley and Sonoma County wines best known for their quirky, big-booty labels. The wines, which are line priced at $14.99, include: the 2005 Big Ass Napa Valley Cabernet Sauvignon, 2005 Big Ass Napa Valley Syrah, 2005 Big Ass Napa Valley Chardonnay, and 2004 Big Ass Sonoma County Zinfandel.

In explaining how the wines and the name evolved, Lindsay reflects " About four years ago, right in the thick of the $100 "cult cab" mania, we became intrigued by the notion of crafting a "big" Napa Valley wine for a much smaller bottle price. As negociants, we were able to cherry pick several lots of incredible Napa Valley Cabernet Sauvignon and Chardonnay perfect for our planned style. When it came time to do our in-house tasting of the wines, everyone had the same reaction - wow, these are really BIG ASS wines - and that's how the name and the brand were born."

Over the past three years, the Big Ass brand has experienced incredible growth, selling at restaurants, markets, and wine shops throughout the United States. While many are initially attracted by the unique name and packaging, the brand's growth has been driven by the quality of wine inside the bottle. Big Ass wines deliver a powerful one two punch; big, bold Napa Valley and Sonoma County wines at an exceptional price.

Big Ass wines are made at Adler Fels' Sonoma County winemaking facility under the direction of head winemaker Harry Parducci Jr., who notes, "The Big Ass wines are hedonism in a bottle. From the full-bodied flavors to the full-figured labels, these wines are made to be enjoyed."

The Big Ass brand was introduced in 2004 by Adler Fels Winery, the storied Sonoma County winery best known for its limited production, award-winning Gewurztraminer and Sauvignon Blanc. Under the Big Ass label, the winery produces just over 30,000 cases annually of premium varietal wines from Napa Valley and Sonoma County. The wines are distributed nationally to grocery chains, wine shops and restaurants and are sold directly to consumers via the winery's website (www.adlerfels.com). The winery facilities and vineyards are not open to the public. Trade visits can be arranged by appointment.

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Publication:Business Wire
Date:Aug 6, 2007
Words:407
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