Big Apple to Host ClickZ Network Forum on Advertising in Social Media.Marketers Hear Firsthand first·hand adj. Received from the original source: firsthand information. first How to Leverage Social Networks NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- The ClickZ Network (www.ClickZ.com) will host a new event on Advertising in Social Media in New York on May 21, 2007, at the Hilton New York. ClickZ Specifics: Advertising in Social Media will address social networks, user generated content, blogs, tagging, social bookmarking Ranking a Web site by users who like the content rather than by the total number of links to the site. Social bookmarking sites such as del.icio.us (http://del.icio.us) let users tag their favorite sites with key words and post them for others to see. See folksonomy and page ranking. , immersive game environments, and virtual worlds and their tremendous influence over how businesses are perceived today. Brands must learn how to play in this new world. ClickZ's latest educational event arms interactive marketers with the knowledge to successfully promote brands, products, and services in online social media environments. ClickZ Specifics: Advertising in Social Media will examine strategies, consider case studies, and assess how best to measure the results of social media campaigns. Featured presentations include: Social Media Web Sites Social Networks: YouTube, Digg, del.icio.us, Second Life, Sphere, Technorati. What are they, and how are marketers using them to achieve objectives? How to Really Leverage Syndication This session examines how to set goals for, measure, and improve websites that aren't about actually closing a deal. Case Studies A look at original, surprising, and innovative real-life social media marketing campaigns and the results they generated. The Rules of Engagement This session is intended to help attendees roll up their sleeves and get started with social media campaigns. Measuring the Impact of Social Media This panel will review the tools and the tactics of social media channels and Web 2.0 metrics. "Web 2.0 puts customers in the driver's seat driv·er's seat n. A position of control or authority. ," said Rebecca Lieb, editor-in-chief of The ClickZ Network, a division of Incisive Media. "The traditional rules of brand management have changed. This is a must attend session for interactive marketers looking to help guide the direction of their company's identity online." For more details on ClickZ Specifics: Advertising in Social Media and other upcoming ClickZ events, visit www.ClickZEvents.com. About The ClickZ Network The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth. About Incisive Interactive Marketing LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control -- A Division of Incisive Media PLC Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services legal services n. the work performed by a lawyer for a client. ; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. alongside the existing management. Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch Search Engine Watch (SEW) is a website that provides news and information about search engines and search engine marketing. [1] Search Engine Watch was started by Danny Sullivan in 1996. , the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005. |
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