Big Apple Restaurant Goes Wireless; Senor Swanky's Mexican Restaurant and Celebrity Hangout Installs TOUCHPAK System.Business Editors NEW YORK--(BUSINESS WIRE)--March 1, 2001 Yogi Berra Noun 1. Yogi Berra - United States baseball player (born 1925) Berra, Lawrence Peter Berra, Yogi once said, "nobody ever goes there anymore, it's too crowded," referring to a restaurant that a teammate wanted to dine at one night. It's a problem that busy restaurants face everyday. Good food draws crowds --and crowds mean long waits. It's a fine line between customer retention and customer dissatisfaction. Senor Swanky's Mexican Restaurant, located in the heart of Manhattan's Greenwich Village Greenwich Village (grĕn`ĭch), residential district of lower Manhattan, New York City, extending S from 14th St. to Houston St. and W from Washington Square to the Hudson River. , announced today that it has installed a TOUCHPAK wireless entertainment portal to help waiting customers pass the time. TOUCHPAK, based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , is a leading broadband wireless See wireless broadband. solutions provider. "When I first laid eyes on the TOUCHPAK System, I felt like I was looking into the future," said Sal Perillo owner of Senor Swanky's restaurants. "I knew this could entertain my customers while maximizing my profitability off of each guest. Our restaurant now has the opportunity to turn tables faster through the system's preordering process as well as building check averages by offering specials and higher margin items." "One day," Perillo stated, "all restaurants with a wait will need to have this type of solution to retain its customer base." The TOUCHPAK System allows waiting customers to pre-view and even pre-order off Senor Swanky's extensive Mexican menu. Customers can also catch up on the news, take advantage of attractive e-commerce offers or simply be entertained with music and video. "The TOUCHPAK online service is attractive to restaurants because it improves their core business drivers--customer acquisition, retention, turnover, and average revenue per meal," stated Evan Chen, TOUCHPAK President. "TOUCHPAK takes a customer's restaurant waiting time into an opportunity to catch up on the news, take advantage of discounts and offers or simply be entertained with music and video." The TOUCHPAK System is a series of wireless applications that stream broadband content, including news, video, and e-commerce, and enables enterprise solutions such as inventory control and customer relationship management. TOUCHPAK's solutions simplify operations and enhance customer relationships, and will be deployed in a wide array of markets including restaurants, theme parks, airports, hospitals, stadiums, malls and other retail locations. About TOUCHPAK, Inc. TOUCHPAK, Inc. is a New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. based broadband and wireless solutions provider, delivering the Internet to captive audiences in waiting environments. Funded by the B2B-Hive and Shooting Gallery shooting gallery Substance abuse A place–eg, an abandoned building in an economically-depressed urban area–ie, a ghetto, where IV drug users congregate, purchase, inject–'shoot' heroin, cocaine, oxycodone or other drug. , TOUCHPAK delivers rich multimedia content and enterprise applications at high speeds by employing wireless local area networks (LANs) to hand-held devices. TOUCHPAK is currently placing the broadband wireless solution in restaurants and bars in New York, Chicago, Boston, Atlanta, Dallas and Orlando. About Senor Swanky's Mexican Cafe and Celebrity Hangout Senor Swanky's Mexican Cafe is a 180 seat Tex-Mex style restaurant located on the corner of Bleecker Street and Laguardia Place in the heart of Greenwich Village, New York City. The restaurant is the second in a chain beginning in 1994 on 287 Columbus Avenue on Manhattan's upper west side. The restaurant features the world famous Swank-a-rita Margarita and the best sizzling siz·zle intr.v. siz·zled, siz·zling, siz·zles 1. To make the hissing sound characteristic of frying fat. 2. To seethe with anger or indignation. 3. fajitas fajitas Noun, pl a Mexican dish of soft tortillas wrapped around fried strips of meat or vegetables [Mexican Spanish] this side of the Rio Grande. The walls are adorned with tongue-in-cheek celebrity photos including superimposed su·per·im·pose tr.v. su·per·im·posed, su·per·im·pos·ing, su·per·im·pos·es 1. To lay or place (something) on or over something else. 2. headshots of the "Famous Senor Swanky swank·y adj. swank·i·er, swank·i·est Swank. swank  i·ly adv.swank ". |
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