Big, Bold Coffee Taste; Rich, Cold Smoothie Rush.Planet Smoothie smooth·ie also smooth·y n. pl. smooth·ies Slang 1. A person regarded as being assured and artfully ingratiating in manner. 2. A smooth-tongued person. Introduces Coffee-Flavored Smoothies ATLANTA -- Planet Smoothie, one of the country's most sought after smoothie concepts, today announced it has partnered with NESCAFEe, a NestlE[umlaut] beverage brand, to develop the most enlivening, superfantastic, energyriffic coffee concoctions ever createdC*blended coffee beverages for the planet's smoothie-lovin' and coffee-driven population. Beginning this month, every Planet Smoothie on Earth will offer these four unique coffee flavored smoothies: Java the Nut (mocha Mocha (mō`kə), town (1990 est. pop. 2,000), S Yemen, a port on the Red Sea. It was noted for the export of the coffee to which it gave its name but declined as a trading port in the late 19th cent. with the rise of Hodeida and Aden. and peanut butter); Choctane (mocha); Love Ya Latte (think: blended latte) and Liquid Alarm Clock (the coffee-est of these four). Made with NESCAFEe specialty coffee concentrates, the smoothies appeal to the convenience-driven, active consumer. Planet Smoothie collaborated with Deep Advertising, a NestlE[umlaut] FoodServices agency, to develop the creative surrounding this launch. This national campaign has a viral tone and relies heavily on in-store promotion. Deep Advertising created counter cards, danglers, vertical signs and t-shirts to be distributed in all 123 Planet Smoothie locations. The tagline of the exaggerated and bold print campaign is "Drink Up," and it features four distinct cartoon sketches - one for each of the new smoothies. The palette is soft pink, yellow, blue and green, and smartly contradicts brash illustrations. "We recognize that recent medical studies have linked coffee with a number of significant health benefits," explains Chris Morocco, president of Planet Smoothie. "As a health-aware brand, it is important to us that Planet Smoothie continues to offer innovative, healthier options to consumers - good-for-you snacks, nutrient-rich smoothiesC*and now, coffee smoothies. All of our offerings are meant to provide nourishing fuel for people on the go." Planet Smoothie consumers have the option to add need-specific nutritional supplements Nutritional Supplements Definition Nutritional supplements include vitamins, minerals, herbs, meal supplements, sports nutrition products, natural food supplements, and other related products used to boost the nutritional content of the diet. to any smoothie with Planet Smoothie blasts, which are blends of vitamins and supplements. Eight blast varieties are available, and each targets a unique focus. For example, the Women-Only Blast is a blend of Calcium, magnesium, boron boron (bōr`ŏn) [New Gr. from borax], chemical element; symbol B; at. no. 5; at. wt. 10.81; m.p. about 2,300°C;; sublimation point about 2,550°C;; sp. gr. 2.3 at 25°C;; valence +3. , vitamin D vitamin D Any of a group of fat-soluble alcohols important in calcium metabolism in animals to form strong bones and teeth and prevent rickets and osteoporosis. It is formed by ultraviolet radiation (sunlight) of sterols (see steroid) present in the skin. , folic acid and soy isoflavones isoflavones (īˑ·sō·flāˈ·vōnz), n.pl phytoestrogenic compounds found in various plants, including red clover and soy. ; the Fat Burner Blast offers oomph of Chromium picolinate, L-carnitine, lecithin lecithin Any of a class of phospholipids (also called phosphatidyl cholines) important in cell structure and metabolism. They are composed of phosphate, choline, glycerol (as the ester), and two fatty acids. Various fatty acids pairs distinguish the various lecithins. and mustard seed; and the Anti-Oxidant Blast provides Vitamins A, C and E, citrus biofavonoids, zinc and selenium selenium (səlē`nēəm), nonmetallic chemical element; symbol Se; at. no. 34; at. wt. 78.96; m.p. 217°C;; b.p. about 685°C;; sp. gr. 4.81 at 20°C;; valence −2, +4, or +6. . Suggested retail pricing of the Java the Nut, Choctane, Love Ya Latte and Liquid Alarm Clock smoothies is $4.95 for the 22oz; $5.99 for the 32oz; and $6.99 for the 44oz. About Planet Smoothie Founded in 1995, Planet Smoothie operates 123 units in 20 states. Planet Smoothie offers fresh fruit smoothies infused with vitamins and nutrients and caters to health-focused individuals with an active, occasion-driven lifestyle. Planet Smoothie is the original concept of Atlanta-based franchise portfolio Raving Brands, which also includes Moe's Southwest Grill Moe's Southwest Grill is an American chain of "fast casual" Fresh Mex restaurants originally franchised by Raving Brands in the style of Tex-Mex or Fresh Mex. The restaurant is characterized by warm colors, music from the 1950s to the 1980s, freshly prepared food, and menu items , Shane's Rib Shack, PJ's Coffee of New Orleans PJ’s Coffee is part of the Raving Brands family of franchises, which includes Moe's Southwest Grill, Mama Fu’s Asian House, Doc Green's Gourmet Salads, Shane's Rib Shack, Monkey Joe's, Boneheads, Flying Biscuit Cafe and Planet Smoothie. , Mama Fu's Asian House Mama Fu's Asian House is an American "fast casual" restaurant franchised by Raving Brands. It offers a variety of Korean, Thai, Vietnamese, Chinese, and Japanese food. , Doc Green's Gourmet Salads, The Flying Biscuit CafE[umlaut], Boneheads Grilled Fish and Piri Piri Chicken, and Monkey Joe's. For more information on Planet Smoothie, visit www.planetsmoothie.com. About NESTLEe USA Named one of "America's Most Admired Food Companies" in Fortune magazine for the ninth consecutive year, NestlE[umlaut] USA provides quality brands and products that bring flavor to life every day. From nutritious meals with STOUFFER'S[R] LEAN CUISINE[R] to baking traditions with NESTLEe[R] TOLL HOUSE[R], NestlE[umlaut] USA makes delicious, convenient, and nutritious food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. products that enrich the very experience of life itself. That's what "NestlE[umlaut]. Good Food, Good Life" is all about. Well-known NestlE[umlaut] brands include: NESTLEe[R] TOLL HOUSE[R], NESTLEe[R] NESQUIK[R], NESTLEe[R] COFFEE-MATE[R], NESTLEe[R] GOOD START[R], STOUFFER'S[R], STOUFFER'S[R] LEAN CUISINE[R], HOT POCKETS[R] and LEAN POCKETS[R] brand sandwiches, NESCAFEe[R], NESCAFEe[R] TASTER'S CHOICE[R], NESTLEe[R] JUICY JUICE[R], BUITONI[R], POWERBAR[R], NESTLEe[R] CRUNCH[R], NESTLEe[R] BUTTERFINGER[R], and WONKA[R]. Nestle USA, with 2005 sales of $8.1 billion, is part of NestlE[umlaut] S.A. in Vevey, Switzerland -- the world's largest food company -- with 2005 sales of $73 billion. For product news and information, visit www.Nestlefoodservices.com, www.Nestleusa.com or www.NestleNewsroom.com. |
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