Bienvenue a Express! (http://express.style.com/); Welcome to a Women-only Web Site.DENVER--(BUSINESS WIRE)--October 10, 1995--Customer Communications Group, Inc. (CCG CCG Chicago CCG Collectible Card Game CCG Canadian Coast Guard CCG Country Commercial Guide CCG Children's Cancer Group CCG Commission Canadienne des Grains (Canadian Grain Commission) ) today announced its newest Internet World Wide Web site, Compagnie Internationale Express, a division of the Limited. Online Express incorporates the French flair of the chain's stores throughout the more than 100 pages of fashion tips and trends, chat cafe, language tips, promotional offers and clothing history. This is one of the first Web sites expressly tailored for women, and acknowledges women's interest in tapping the power and potential of the Internet. CCG has put password controls into its software to ensure privacy for those who peruse pe·ruse tr.v. pe·rused, pe·rus·ing, pe·rus·es To read or examine, typically with great care. [Middle English perusen, to use up : Latin per-, per- the Online Express pages. This gives women confidence that their online communications remain confidential. "Building an Internet presence for Express is the perfect forum for implementing CCG's formula for successful customer communications -- nurture NURTURE. The act of taking care of children and educating them: the right to the nurture of children generally belongs to the father till the child shall arrive at the age of fourteen years, and not longer. Till then, he is guardian by nurture. Co. Litt. 38 b. the existing customer base, a company's most valuable asset. Since the Internet is a medium best suited for communicating information, rather than selling product, we worked with Express to create a unique venue for informing, communicating and entertaining customers," said Thad Peterson, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CCG. "Offering women a clever, imaginative forum for gathering and exchanging apparel data reinforces the Express brand image while promoting customer loyalty. At the same time, our presence on the Internet opens a new channel of communications with potential customers," said Jim Roemmer, marketing manager, Express. "It may seem counter-intuitive to put fashion on the 'Net, which has traditionally been associated with technical products," said Tim Roessler, vp, director of content at CCG. "I like to think the nature of fashion is similar to that of the Internet; both are constantly changing entities."
Online Express is a stylish, easy-to-navigate Web site which
offers women four areas to explore:
1 Fashion, with sections entitled Tips and Tricks, Material information, Hot and Noveau, Prevue, Must Haves, and French Glossary 2 Le Cafe, offers a forum in which to meet, chat, and exchange fashion ideas; the opportunity to meet Susan Falk, Express CEO; and receive expert advice from Ask Kady, fashion director of Express 3 EXPRESS helps women locate the closest store, and explore the store's history 4 Offers proffers discount coupons and updated weekly specials. CCG worked closely with Express executives to convey the appeal and distinctiveness of the French-flavored business in a uniquely interactive medium. The long-term collaborative approach taken by CCG ensures continued success for Internet marketing See Internet advertising. . CCG is already at work on new selections for Online Express online. Women may soon be able to peek into the fictional lives of their Parisian counterparts, or build their own fashion diary to categorize cat·e·go·rize tr.v. cat·e·go·rized, cat·e·go·riz·ing, cat·e·go·riz·es To put into a category or categories; classify. cat and plan their wardrobe A wardrobe (sometimes called an "armoire") is a cabinet used for storing clothes. The earliest wardrobe was a chest, and it was not until some degree of luxury was attained in regal palaces and the castles of powerful nobles that separate accommodation was provided for the . Online Express is now available on the World Wide Web at http://express.style.com/. Recognized as a leader in relationship marketing, Customer Communications Group, Inc. has more than 18 years of experience in customer communications. Through traditional communication vehicles, and with its new Online Division, CCG develops programs that build lasting customer relationships and increase customer value. Based in Denver, Colorado, CCG serves Fortune 1000 and 500 clients from around the nation, including Lazarus and Macy's/Bullocks Department Stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , Montgomery Ward, Chase Manhattan Bank The Chase Manhattan Bank, now part of JPMorgan Chase, was formed by the merger of the Chase National Bank and the Bank of the Manhattan Company in 1955. The bank is headquartered in New York City. , Mellon Bank, and Alamo Rent a Car Alamo Rent A Car is a car rental agency. It is based in Tulsa, Oklahoma, but has branches across the United States, Canada, Mexico, Central America, South America, parts of Africa, Europe, and Australia as well as some locations on various Caribbean islands. . CONTACT: Complete Communications Judy Tarabini, president, 510/855-9522, fax 855-9521; JTARABINI@aolcom or Mary MacGregor, associate, 408/730-4157; MacPR@aol.com |
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