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Mattel Expands Its Girls Interactive Group With the Launch of

New Spanish-Language Site Engages, Empowers and Enchants Girls

EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif., Oct. 1 /PRNewswire/ --

Recognizing the legion of Barbie(R) doll fans worldwide, Mattel's (NYSE NYSE

See: New York Stock Exchange
: MAT) Girls Interactive Group introduces a captivating cap·ti·vate  
tr.v. cap·ti·vat·ed, cap·ti·vat·ing, cap·ti·vates
1. To attract and hold by charm, beauty, or excellence. See Synonyms at charm.

2. Archaic To capture.
 site for ninas (girls),, a ground- breaking Spanish-language online destination for girls. Launched today, the site dedicated to girls inspires them to be creative and explore their individual interests through a variety of new interactive activities, while encouraging parents to be a part of their children's online experience.

Building upon years of research tracking girls' interests and the growing rate of Latin American Internet users, is a natural extension of the Barbie brand. The site expands the ways Latin American girls can interact with Barbie doll Barbie doll

popular dress-up doll; extremely conventional and feminine. [Am. Hist.: Sann, 179]

See : Fads
 and her world through creative and fun activities. The fun and educational activities help make an environment that parents can also enjoy and feel comfortable about their children visiting.

"With the launch of, we are able to extend this empowering interactive experience to millions of girls," said Christina DeRosa, vice president Web site and media, Barbie/Girls Division. "This Spanish-language site is truly an unparalleled online experience for girls of all ages. The site offers a safe environment that helps girls develop their social and problem-solving skills, ultimately helping to build their self- esteem." focuses on areas of specific interest to girls including fashion, nurturing and fantasy. Upon entering the sites, girls are struck by the visually inviting designs filled with appealing color palettes and icons along with content focused on empowerment and building confidence. Especially important for online play is the intuitive navigation that offers girls an environment to explore. The site provides a safe online environment that meets girls' desires and needs. The site was designed with the help of the " Board of Directors," a rotating group of 26 girls ages 6-12 and their parents who serve as key consultants on every stage of the Web site's ongoing development.

About Mattel Girls Division

For more than four decades the Barbie(R) doll has remained the most popular fashion doll ever created. Mattel has maintained Barbie doll's popularity by adapting her look, lifestyle and fashions to meet changing times while evolving her world into an overall lifestyle brand for girls. While the Barbie(R) Brand represents Mattel's initial roots in girls' toys, the girls division now dominates the market with several best-selling brands including American Girl(R), Diva Starz(TM), Polly Pocket!(R) and Cabbage Patch Kids Cabbage Patch Kids are a brand of doll created by Xavier Roberts in 1978. The original dolls were all cloth and were available at local craft shows, and later at Babyland General Hospital in Cleveland, Georgia. (R). A natural extension of the brands to the online world, Mattel's Girls Interactive Group provides girls of the 21st century a new way to interact with their favorite playmates. Mattel's Girls Interactive Group consists of,,,,, and licensed Mattel-branded interactive software and video game titles. With headquarters in El Segundo, California
El Segundo is also the name of a champion Australian racehorse.

El Segundo is a city in Los Angeles County, California on the Santa Monica Bay, incorporated on January 18, 1917. The population was 16,033 at the 2000 census.
, Mattel has offices and facilities in 36 countries and markets its products in more than 150 nations throughout the world.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Oct 1, 2001
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