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Bidnow.com Joins DoubleClick Network.


WARMINSTER, Pa.--(BUSINESS WIRE)--June 22, 1999--

Bidnow.com, originators of the TV / Web auction business, (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB:BIDN) today announced that they will become a part of the DoubleClick Network (Nasdaq:DCLK DCLK Doubleclick Inc. (stock abbreviation, AMEX)
DCLK Deputy Clerk
DCLK Digital Clock
DCLK Double Click
) of Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 sites.

DoubleClick represents more than 1500 premium branded Internet sites including such sites as Court TV, Miami Dolphins and Travelscape. Under the agreement, DoubleClick will sell advertising for Bidnow.com (www.bidnow.com) providing an additional revenue stream for the company.

"We are pleased that the DoubleClick sales force will be selling some of the advertising space available on our site," said William McLaughlin, bidnow.com, inc. Chief Executive Officer.

Bidnow.com also will use DoubleClick's Dynamic Advertising Reporting and Targeting (DART) technology as its ad serving technology. This proprietary, state-of-the-art targeting and reporting technology is used by all the sites in the DoubleClick Network as well as by many sites which handle their own ad sales. More than 7,400 sites worldwide use Dart.

"We are excited to have Bidnow.com join the DoubleClick Network," said Beth-Ann Eason, Regional Vice President of Sales, DoubleClick. "The Network provides a cost effective solution for sites to increase ad sales and improve ad inventory management."

Bidnow.com offers an Internet and television based e-commerce platform, which combines the excitement of live auctions, entertainment, and home shopping Home Shopping commonly refers to the electronic retailing / home shopping channels industry, which includes such billion dollar companies as HSN, QVC, eBay, ShopNBC, Buy.com, and Amazon.com. . Bidnow.com plans to generate revenue, profitability and shareholder value by leveraging its market position and key strategic partnerships to become the premier Internet auction portal site Noun 1. portal site - a site that the owner positions as an entrance to other sites on the internet; "a portal typically has search engines and free email and chat rooms etc. . The general public, specialty collectors, auctioneers, product manufacturers and liquidators should contact John Loughlin John Loughlin is Professor of Politics at Cardiff University and was European Studies Centre Visiting Research Fellow at St Antony's College Oxford in 2005-6. Academic Achievements , Executive VP- Operations (jloughlin@bidnowcorp.com) or Michael Ratigan, Executive VP - Marketing & Sales (mratigan@bidnowcorp.com) for more information, or to list products.

This press release contains "forward looking" statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Such forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 involve known and unknown risks and uncertainties or other factors, which may cause actual results, performance or achievements expressed or implied by such forward-looking statements to vary from those forecast or implied in this release. Factors that might cause such a difference include, without limitation, decline in demand for the company's products or services, and the effect of general economic conditions and factors affecting the Internet auction industry.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 22, 1999
Words:373
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