Bidder's Edge Selects White Rhino Productions as Strategic and Creative Partner.BURLINGTON Burlington, town, Canada Burlington, town (1991 pop. 129,575), SE Ont., Canada, on Lake Ontario. First settled (1798) by Mohawk Loyalist Joseph Brandt, Burlington's economy was built on the shipment of wheat, lumber, and quarried rock by waterway. , Mass.--(BUSINESS WIRE)--Sept. 13, 1999-- White Rhino to Help Build Bidder's Edge's Brand Identity as Premier Online Auction Portal Bidder's Edge (www.biddersedge.com), the award-winning auction portal, today announced that it has selected White Rhino Productions of Burlington, Mass., to provide strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
White Rhino will help Bidder's Edge build its brand identity as an online auction destination for buyers who want a selection from multiple auction sites and the tools to give them an advantage at auctions. The Agency will redesign re·de·sign tr.v. re·de·signed, re·de·sign·ing, re·de·signs To make a revision in the appearance or function of. re the Bidder's Edge Web site to more effectively communicate that the company's tools and services enhance the online auction experience and provide buyers, from bargain hunters Bargain Hunters was a game show on ABC in the summer of 1987, hosted by Peter Tomarken. Games Each episode featured six contestants, with two playing one of the following games — Bargain Quiz, Bargain Trap and Bargain Busters — at a time. to seasoned collectors, with the auction market intelligence needed to make educated bids. Additionally, White Rhino will create all of the print and interactive advertising for Bidder's Edge. "We selected White Rhino because they will serve as both a strategic and creative partner rather than just a design firm or advertising vendor," said James Carney car·ney n. Informal Variant of carny. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bidder's Edge. "White Rhino's ability to build a brand identity for our site will help Bidder's Edge to appeal to more users and business partners. We look forward to putting their expertise to use." "We are pleased to be working with a company whose core business is in the online auction space, an area of electronic commerce that is expanding exponentially ex·po·nen·tial adj. 1. Of or relating to an exponent. 2. Mathematics a. Containing, involving, or expressed as an exponent. b. ," said Dan Greenwald, president of White Rhino Productions. "The founders of Bidder's Edge are visionaries Visionaries may refer to:
About White Rhino Productions White Rhino was founded in 1990 and is based in Burlington, Mass. The company, specializing in strategic online marketing and creative, also provides traditional marketing and advertising services. White Rhino, which provides big agency creative with all the benefits of a small firm, has won several industry awards including, most recently, a Clio for a :30 TV spot. About Bidder's Edge Bidder's Edge, Inc., founded in April 1997 and headquartered in Burlington, Mass., is the award-winning online auction portal. It is the first online auction site designed to provide the buyer with the auction market intelligence needed to make educated bids. Bidder's Edge aggregates several hundred thousand items listed at 25 leading person-to-person and merchant online auction sites. The company provides bidders with tools to find items quickly and easily as they become available for auction, micro-categorization to speed item searches and historical pricing to make informed bids. Bidder's Edge was named one of 1999's `Top 100 Web Sites' by PC Magazine. All product or service marks mentioned herein are those of their respective owners. |
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