Bidder's Edge Announces Affiliate Marketing Program; Auction Portal Offers Search Capabilities to a Wide Variety of Web Sites.Business/Technology Editors BURLINGTON Burlington, town, Canada Burlington, town (1991 pop. 129,575), SE Ont., Canada, on Lake Ontario. First settled (1798) by Mohawk Loyalist Joseph Brandt, Burlington's economy was built on the shipment of wheat, lumber, and quarried rock by waterway. , Mass.--(BUSINESS WIRE)--March 20, 2000 Bidder's Edge, Inc. (www.biddersedge.com), the leading online auction portal, today announced the introduction of their affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. program. Through this program a wide variety of Web sites, including media companies, ISPs, vertical portals A Web site that provides news, articles and services to a particular industry such as IT, finance and retail. It is the industry-specific equivalent of the general-purpose portal on the Web. Also called a "vortal." See portal, corporate portal, business intelligence portal and Web hub. , e-tailers and general interest community sites will have access to Bidder's Edge's auction search capabilities. Web sites looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:
Initially, the affiliate program will enable users to download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. auction search boxes known as Quik Boxes, for use on their Web sites directly from Bidder's Edge. A second phase of the program, to be implemented in the coming weeks, will allow users to customize the search capabilities of the Quik Box to offer top-level, category-specific search. In addition, users will have the option of including up to five second-level category links directly to the Bidder's Edge site. For category specific sites, this program enhances content. For example, a travel site can add travel specific auction capabilities to their site. "Bidder's Edge has developed an affiliate marketing program to create brand awareness and to cost-effectively drive traffic and reach more users who are interested in items available for auction," said James Carney car·ney n. Informal Variant of carny. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bidder's Edge, Inc. "This program offers an effective way to add relevant features to a specific site." "Our affiliate program makes it as easy as possible for auction enthusiasts to find Bidder's Edge right in the sites and communities they frequently visit and it offers Bidder's Edge's affiliate partners the opportunity to earn money for referring visitors," said David Pulsifer, director of new business development for Bidder's Edge, Inc. "This program provides a clear benefit to affiliate partners: Bidder's Edge offers trusted content, unique tools and services and nearly six million items at more than 160 leading person-to-person and merchant online auction sites at a single destination." The program will follow a typical affiliate structure where affiliates earn a commission for each click-through they send to Bidder's Edge. Bidder's Edge will pay $0.03 for each search conducted directly from a member's site and an additional $0.02 for each click-through that comes from an approved site referred to Bidder's Edge by an affiliate partner. About Bidder's Edge Bidder's Edge, Inc., the largest online auction portal, aggregates nearly 6 million items at more than 160 leading person-to-person and merchant online auction sites, including the FairMarket network. It is the first Web site to help buyers find great deals and win more auctions. Its popular tools and services facilitate the bidding process by searching multiple auction sites, tracking items of interest and providing the best market intelligence. InformationWeek named Bidder's Edge as one of the 100 most innovative practitioners of e-business in the New Economy. Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Cool Guide also identified Bidder's Edge as a leading auction Web site. Bidder's Edge was founded in April 1997 and is headquartered in Burlington, Mass. |
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