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Bidder's Edge Adds Comprehensive Auction Coverage; 'The Inside Edge' Provides Exclusive Features, Advice and Analysis Into the World of Online Auctions.


Business/Technology Editors

BURLINGTON, Mass.--(BUSINESS WIRE)--April 24, 2000

The redesign re·de·sign  
tr.v. re·de·signed, re·de·sign·ing, re·de·signs
To make a revision in the appearance or function of.



re
 of the Internet's leading online auction portal, Bidder's Edge (www.biddersedge.com), involves not only a new look, new search features and enhanced navigability nav·i·ga·ble  
adj.
1. Sufficiently deep or wide to provide passage for vessels: navigable waters; a navigable river.

2. That can be steered. Used of boats, ships, or aircraft.
, it also unveils "The Inside Edge" (www.biddersedge.com/ezine), a new resource designed to make bidding at online auctions more interesting and successful. The Inside Edge provides exclusive features, advice and analysis in reporting on the evolving world of online auctions. It augments Bidder's Edge's popular search and tracking tools by offering news on the hottest trends, most intriguing in·trigue  
n.
1.
a. A secret or underhand scheme; a plot.

b. The practice of or involvement in such schemes.

2. A clandestine love affair.

v.
 auctions and latest prices of auctioned goods.

Larry Canale, former editor in chief of Tuff Stuff Tuff Stuff is a long-running magazine publishing prices for trading cards and collectibles from a variety of sports.

The magazine was launched in April 1984 by store owner Ernie White, who named the magazine for his ability to offer the "tough stuff" to find in his store and
, a national guide to sports cards and collectibles, serves as editorial director for Bidder's Edge. He leads a team of editors and writers who are experts in such categories as coins and currency, computers and electronics, collectibles and antiques, entertainment, sports memorabilia The term sports memorabilia usually refers to anything that can be directly connected to a sports event or personality. These items are generally gathered by fans of the particular sport, athlete or team that the item signifies or by collectors who find value in the rarity  and travel and leisure. Every week, the editors of The Inside Edge post nearly 40 new pages of material about the Internet auction marketplace. The information ranges from hot tips to news and trends to informative features covering the most intriguing items that are "on the auction block."

"The Inside Edge's goal is to keep auction users up-to-date on what is selling, why certain items are hot and what you can expect to pay," says Canale. "If a certain toy collectible, antique or sports memento me·men·to  
n. pl. me·men·tos or me·men·toes
A reminder of the past; a keepsake.



[Middle English, commemoration of the living or the dead in the Canon of the Mass, from Latin
 is showing up in more and more online auctions, The Inside Edge lets our readers know about it - and why it's happening. The Inside Edge, combined with our site's search and tracking functionality, provides a one-stop source for auction users looking to find it, track it and win it at Bidder's Edge."

The Inside Edge's format includes 13 "InfoCenters," each devoted to a different hot auction category. All InfoCenters feature the Bidder's Edge Index(TM) (BEI Bei (pā, bā), river, c.200 mi (320 km) long, formed by the union of two headstreams in the Nanling Mts., N Guangdong prov., S China. It flows S into the Xi River, E of Guangzhou, to form the Pearl River delta. ), a new service that helps users track the volume and daily change of items bought and sold in online auctions, and a Top 10 list of each category's most sought-after items. In addition, the InfoCenters offer news and trend information and a showcase item. All InfoCenters are updated every week.

The Inside Edge also includes auction analysis in the form of several columns, among them "Sports Stuff," "Computer Marketplace," "I'll Bid on Anything," and "The First Word." Plus, a series of informative features ("Getting Started," "Greatest Hits," "Worth a Look") gives users the lowdown low·down  
n. Slang
The whole truth: gave us the lowdown on what happened at the party.

lowdown low (inf) n he gave me the lowdown on it →
 on the most bid-worthy items available at online auctions.

"The Inside Edge also features a column called `Power User Profile,'" added Canale. "Every installment introduces our users to an active, passionate user of online auctions."

To accomplish its comprehensive coverage, The Inside Edge features an impressive team of the nation's leading auction experts. The writers include:

--ANDI LUCAS: Movies & Video Games See video game console. . Lucas, the managing editor at Bidder's Edge, also coordinates InfoCenters on Music as well as Books & Magazines. She is the former managing editor of Beans & Bears magazine.

--DAN MUSE: Computers & Electronics. An award-winning computer writer, Muse also writes for Newsweek.com and MassLive.com. He formerly worked as editor of Family PC magazine and inCider magazine, and was senior editor of MacWorld and BYTE.

--DON FLUCKINGER: Collectibles. A freelance writer who edits trade and professional books, Fluckinger formerly worked as an editor at Music Retailing and The National Association of Desktop Publishers Journal. Fluckinger also writes The Inside Edge's Toys InfoCenter and authors the weekly column "I'll Bid on Anything."

--JERRY SHAVER: Sports Memorabilia. Former senior editor of Tuff Stuff magazine, a national guide to sports cards and collectibles, Shaver has written a wide variety of articles about trading cards, figurines and autographs. He also served as copy editor of the book Guide to Kenner Starting Lineup For the line of action figures, see .
A starting lineup in sports refers to the set of players actively participating in the event when the game begins. The players in the starting lineup are commonly referred to as starters, whereas the others are substitutes
 (Tuff Stuff Books, 1997).

--RENEE JOHNSON: Antiques. A licensed auctioneer AUCTIONEER, contracts, commerce. A person authorized by law to sell the goods of others at public sale.
     2. He is the agent of both parties, the seller and the buyer. 2 Taunt. 38, 209 4 Greenl. R. 1; Chit. Contr. 208.
     3.
, Johnson is a journalist who writes about antique auctions for a variety of print publications. She also writes the Glass/Porcelain/Pottery InfoCenter for The Inside Edge.

--BILL BEAMAN: Coins & Currency. A former collectibles dealer and columnist for AOL.com, Beaman also writes the bi-monthly column "Sports Stuff" for The Inside Edge.

--JOANNA BRANNOCK: Jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion.

The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring.
 & Gemstones. This avid AVID Cardiology A clinical trial–Antiarrhythmics Versus Implantable Defibrillators that compared the effect of implantable defibrillators vs the best medical therapy–antiarrhythmics for survivors of MI or those with nonsustained ventricular tachycardia  jewelry collector and expert is a freelance writer who by day serves as executive director for Dress for Success in Richmond, VA. Brannock also writes the Charity Auctions InfoCenter for The Inside Edge.

--JOHN HARRINGTON: Travel. Harrington edits a series of annual travel books for Montana-based Falcon Press. He is also former managing editor of RPM (1) (Revolutions Per Minute) With electric and electronics devices, RPM measures the rotational speed of the motor's spindle. Floppy disks rotate at 300 RPM, while hard disks rotate from 3,000 to 15,000 RPM. , a NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla.  collectibles publication.

Bidder's Edge offers free access to The Inside Edge. To read its auction coverage, users can go to www.biddersedge.com and click on the tab labeled The Inside Edge. Or they can go directly to The Inside Edge's homepage: www.biddersedge.com/ezine.

About Bidder's Edge

Bidder's Edge, Inc., the largest online auction portal, aggregates nearly 6 million items at more than 170 leading person-to-person and merchant online auction sites, including the FairMarket network. It is the first Web site to help buyers find great deals and win more auctions. Its popular tools and services facilitate the bidding process by searching multiple auction sites, tracking items of interest and providing the best market intelligence. InformationWeek named Bidder's Edge as one of the 100 most innovative practitioners of e-business in the New Economy. Internet Cool Guide also identified Bidder's Edge as a leading auction Web site. Bidder's Edge was founded in April 1997 and is headquartered in Burlington, Mass.

Bidder's Edge Index is a trademark of Bidder's Edge, Inc. All other trademarks and brands are the property of their respective owners.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Apr 24, 2000
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