BidClix to Provide ActiveMarket Technology to the Leading Canadian Internet Portal.SEATTLE -- BidClix (www.bidclix.com), a leading contextual advertising Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user. network and technology services provider, announced today that is has entered into a licensing agreement with Bell Canada Bell Canada Enterprises (TSX: BCE, NYSE: BCE), legally BCE Inc., is a major Canadian telecommunications company. Through its subsidiaries including Bell Canada, Bell Aliant, Northwestel, Télébec, and NorthernTel, it is the incumbent local exchange carrier for , operator of Sympatico.MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). .ca, the leading web portal See portal. in the Canadian Canadian (kənā`dēən), river, 906 mi (1,458 km) long, rising in NE New Mexico. and flowing E across N Texas and central Oklahoma into the Arkansas River in E Oklahoma. market operated jointly with MSN Canada (www.sympatico.msn.ca). Under the terms of the agreement, Bell Canada will license BidClix's ActiveMarket technology to launch a Canadian advertising marketplace. ActiveMarket is a self-serve platform for the sale, account management, delivery, and optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. of online advertising. Advertisers create their own accounts, manage their own campaigns and compete for publishers inventory in a competitive bidding Competitive bidding A securities offering process in which securities firms submit competing bids to the issuer for the securities the issuer wishes to sell. competitive bidding 1. environment. ActiveMarket technology enables the efficient management of relationships with thousands of small business advertisers. In automating the sales and account management process, publishers benefit from greater efficiency and lower costs, while at the same time, generating more demand for their inventory, securing higher prices and streamlining inventory management. "BidClix is delighted to provide Bell Canada with our ActiveMarket technology to help them improve advertising inventory management, better serve small and medium sized online advertisers, and increase revenue by leveraging their strong brands," said Paul Needham, President of BidClix. BidClix's ActiveMarket solution enables premium publishers, content portals, ad networks and ISPs to operate their own contextual advertising marketplace, under their own brand, with their own advertisers, and their own pricing strategy. About BidClix BidClix provides advertising campaign management and technology solutions to website publishers and online advertisers. The BidClix Advertising Marketplace is an online advertising network with over 5,200 registered publishers and 10,400 registered advertisers. BidClix serves approximately 1.1 billion ads per month, reaching an estimated 25 million individual consumers in the US and international markets. BidClix, Inc. 1137 9th Ave. West Seattle, WA 98119 BidClix Canada Inc. 1505 West 2nd Avenue, Suite 302 Vancouver, BC V6H 3Y4 Canada |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion