BidClix, Inc., a Contextual Advertising and Technology Services Provider, Announces Launch of ActiveMarket Technology.Business Editors/High-Tech Writers SEATTLE--(BUSINESS WIRE)--May 20, 2004 BidClix The BidClix Advertising Marketplace is an online advertising network with over 5,200 registered publishers and 10,400 registered advertisers. BidClix serves approximately 1.1 billion ads per month, reaching an estimated 25 million individual consumers in the US and international markets. , a leading contextual advertising Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user. and technology services provider, announced today the launch of ActiveMarket, a private label technology solution for premium publishers and major ad networks. The BidClix Advertising Marketplace is an online advertising network with over 3,800 registered publishers and 9,200 registered advertisers. BidClix serves approximately 1.1 billion ads per month, reaching an estimated 25 million individual consumers in the US and international markets. The new ad serving solution, called "ActiveMarket", enables publishers and ad networks to auction off their own valuable inventory to their own set of advertisers, under their own brand. ActiveMarket is more than ad serving; it's it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have a platform for the delivery and sale of contextually targeted sponsored links. BidClix enters the fray fray 1 n. 1. A scuffle; a brawl. See Synonyms at brawl. 2. A heated dispute or contest. tr.v. frayed, fray·ing, frays Archaic 1. To alarm; frighten. 2. with the ActiveMarket solution at a time when many premium publishers and ad networks express a certain ambivalence ambivalence (ămbĭv`ələns), coexistence of two opposing drives, desires, feelings, or emotions toward the same person, object, or goal. The ambivalent person may be unaware of either of the opposing wishes. toward the popular Google AdSense A targeted advertising program that allows Web sites to monetize their content via Google ads. Google delivers text, image and video ads to the site pages based on the keywords embedded in the site's pages, which have been modified with JavaScript code to accept the ads. program. Publishers appreciate the high yields available to them through AdSense See Google AdSense. , yet feel anxious about channel conflict and losing a significant share of revenue to Google (Google, Mountain View, CA, www.google.com) The largest search engine on the Web, founded by Larry Page and Sergey Brin, two Stanford University students. In 1996, they developed their "BackRub" search engine, named after its unique page ranking method (explained below). . "Publishers often feel that they are leaving money on the table when they work with a third-party aggregator," observed Paul Needham, president of BidClix. "If you've invested in your brand, why participate in a blind-network? When your brand shines through, advertisers pay more. "BidClix's ActiveMarket solution enables publishers and ad networks to operate their own contextual advertising marketplace, under their own brand, with their own advertisers, and their own pricing strategy." Unlike the Google AdSense program, ActiveMarket clients actually own the relationships with their advertisers. ActiveMarket delivers a powerful advertising marketplace solution, enabling the efficient management of relationships with thousands of small business advertisers -- a segment of the market typically underserved by major publishers. ActiveMarket technology is designed to complement, rather than compete with, leading ad serving solutions such as DoubleClick's DART, 247Realmedia's Open AdStream, ValueClicks' MOJO AdServer, Accipiter's Admanager, and others. About BidClix BidClix provides advertising campaign management and technology solutions to website publishers and online advertisers. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion