Bid4Spots Dials up the Heat - Reverse Auction Model Sizzles in First Two Distinct Marketplaces.

Terrestrial Auction Clears All-Time Weekly High of $224,000; Internet Radio Auction Increases by More Than 300 Percent from First to Second Auction

ENCINO, Calif. -- Demonstrating the success of its reverse auction model for facilitating radio ad buying and selling, Bid4Spots (http://www.bid4spots.com) today reported that its terrestrial auction reached an all-time high for the broadcast week of Feb. 5 - awarding auction winnings with an aggregate value of $224,000 among its participating radio stations.

This is the most advertisers have spent in a one-week period since the company's terrestrial marketplace launched in 2005. Advertiser participation is growing rapidly, with approximately 1,500 advertisers and agencies now signed into the system.

In addition, the company's just-launched reverse auction for Internet radio increased by more than 300 percent from week one to week two.

"While others are talking and speculating about the next big thing in radio, we're doing it - building two distinct marketplaces that successfully bring advertisers and radio broadcasters together," said Dave Newmark, Bid4Spots CEO and advertising industry pioneer. "These high marks confirm that our model works."

In Bid4Spots' reverse auctions, radio stations compete for advertisers' dollars and bid the ad rates down. Advertisers and ad agencies gain simple, cost-effective access to radio. Terrestrial and Internet broadcasters get an easy, flexible way to sell advertising and increase revenue.

Bid4Spots' marketplace for terrestrial radio is used by more than 2,300 radio stations nationwide, almost 1,300 advertisers and more than 200 ad agencies - effectively making it the largest radio advertising network in the country.

New Auction for Internet Radio Welcomed by Advertisers, Broadcasters

A few weeks after going live, Bid4Spots' first expansion of its reverse auction model into a brand new space is being embraced with enthusiasm on all sides.

"We're seeing immediate results - consumers respond faster to Internet radio ads than to any other medium in existence," said Doug Pick, founder and CEO of DAP World, Inc., a hyper-growth entrepreneurial company that manufactures and sells two of the nation's most popular brands of ear plugs, Hearos (www.hearos.com) and Sleep Pretty in Pink (www.sleepinpink.com).

"We're getting more traffic to our websites, and a higher volume of email from consumers," Pick said. "Because listeners hear our message from a source that's near and dear to their hearts, they're initiating a dialogue with us that's conversational - asking questions, saying how much they love the products - just talking off the cuff. Internet radio helps build that loyalty to the brand that every advertiser looks for."

On the broadcast side, Steve West runs the independent online radio station RadioNigel.com - where he spins "flashback alternative" music for about 30,000 people a day, each of whom tunes in for an average of more than three hours at a time. He's participated in Bid4Spots' first two auctions, and says "it's an awesome idea" and a "viable solution" for broadcasters who need to generate revenue. "It's a good thing for broadcasters," he said.

To create its new marketplace for Internet radio, Bid4Spots partnered with Spacial Audio[TM] Solutions (www.spacialaudio.com), the largest supplier of Internet radio software and services to independent broadcasters. Bid4Spots is using Spacial Audio[TM] StreamAds[TM] as its central platform to schedule, track, and manage the advertising for Internet broadcasters.

About Bid4Spots

Based in Encino, Calif., Bid4Spots transforms the often ineffective process of buying and selling last-minute radio spots with the industry's first CPM-based reverse auction. Created by ad agency veteran Dave Newmark, Bid4Spots leverages the Internet to offer a flexible, fast solution that increases radio stations' revenues by helping them leave no daypart unsold, while broadening access to radio airtime for advertisers willing to forego the selection of specific stations and advance planning, in return for much lower ad rates. Bid4Spots facilitates reverse auctions for buying and selling advertising for both terrestrial and Internet radio.