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Biallot named director of marketing at South Coast Plaza.


COSTA MESA Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , Calif.--(BUSINESS WIRE)--Nov. 29, 1994--South Coast Plaza announced the appointment of Suzanne Biallot to the position of director of marketing.

Biallot joins South Coast Plaza South Coast Plaza is an upscale shopping mall in Costa Mesa, California, USA, in Orange County, and one of the most notable shopping centers in the United States. In 2004, Women's Wear Daily  after her recent position as editorial director for The Goldbook in Beverly Hills Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. . Prior to that assignment, she held editorial positions with both Town & Country and Elle magazine in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
.

Her corporate marketing background includes serving as vice president, corporate communications with Faberge Inc. and director of public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  and advertising for Guerlain Inc., both in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
. Additionally, she was sales and marketing manager for Dart Industries in Paris.

In her new position, Biallot will be responsible for the planning and implementation of all marketing strategies for South Coast Plaza.

"Suzanne is a uniquely qualified individual who will be a tremendous asset to the marketing efforts of South Coast Plaza," stated Jim Henwood, general manager for the retail center. "Her broad-based background in both publishing and corporate marketing makes her the ideal addition to our management team."

South Coast Plaza is an internationally recognized, planned retail center offering the finest selection of stores in all of Southern California. Visitors to South Coast Plaza enjoy world-class amenities, including valet parking, package check, auto detailing, taxi and limousine arrangements, reservation services and loans of strollers and wheelchairs.

South Coast Plaza is located at 3333 Bristol St., near the San Diego (405) Freeway in Costa Mesa. -0-

Note to Editors: A photo is available upon request; contact Beth Thompson, 714/435-2022.

CONTACT: South Coast Plaza, Costa Mesa

Suzanne Biallot, 714/435-2021
COPYRIGHT 1994 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 29, 1994
Words:259
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