Bezeq, Israel's Largest National Carrier, Uses Personeta's Leading Network Service Controller TappS NSC to Deliver New, Innovative Services.NAPERVILLE, Ill & HOD HASHARON Hod HaSharon (הוד השרון "Splendor of the Sharon" in Hebrew) is a city in the Center District of Israel. Officially declared a city in 1990, Hod HaSharon was created from the union of four neighboring small towns: Magdiel, Ramatayim, , Israel -- TappS Simplifies Deployment, Management, Lowers Costs Personeta, the leading developer of intelligent Network Service Controllers (NSCs), announced today that Israel's largest national communications carrier Bezeq has selected Personeta's TappS(TM) NSC NSC abbr. National Security Council Noun 1. NSC - a committee in the executive branch of government that advises the president on foreign and military and national security; supervises the Central Intelligence Agency Network Service Controller as the platform for the development and delivery of new, value-added services for its customers. Using TappS NSC, Bezeq has leveraged its legacy Intelligent Network (IN) infrastructure and has delivered next-generation value-added services without requiring major new technology investment by either Bezeq or its customers. The first commercial service is a network-based Hosted Automated Attendant In telephony, an automated attendant (also auto attendant or auto-attendant, or sometimes autoattendant or AA) system allows callers to be automatically transferred to a user's extension without the intervention of a receptionist. that extends existing 800/Freephone offerings with Interactive Voice Response (IVR (Interactive Voice Response) An automated telephone information system that speaks to the caller with a combination of fixed voice menus and data extracted from databases in real time. ) and advanced routing features. Additionally, because Personeta's TappS NSC is network and protocol agnostic, Bezeq can deliver all service functionality over the network using their customers' existing phone lines, without additional investment in customer premise equipment (CPE (Customer Premises Equipment) Communications equipment that resides on the customer's premises. CPE - Customer Premises Equipment ). Now customers can customize, change and control features themselves in real time, including routing menus and recording announcements, using either the Web or an IVR interface and without assistance from a customer service representative. The Hosted Automated Attendant service is especially attractive for small and medium size businesses, as well as for businesses with many small, dispersed offices. As the communications industry communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications. continues to evolve, service providers must be able to quickly respond to market changes with innovative and competitively priced new services. Personeta's TappS NSC gives them both the means to easily develop and deliver customized services as well as a platform that can easily integrate with their existing infrastructure. Bezeq has already proven the benefits of TappS with the roll-out of its first TappS-based service, Hosted Automated Attendant, which has received a very positive response. Bezeq is now in the advanced stages of commercial rollouts of two additional next-generation services. Personeta TappS NSC is a next-generation Service Control Point (SCP (1) (Service Control Point) A node in an SS7 telephone network that provides an interface to databases, which may reside within the SCP computer or in other computers. ) that mediates between legacy applications and next-generation packet-based networks and applications. More than just a Feature Server, Service Broker or Service Creation Environment (SCE SCE (in Scotland) Scottish Certificate of Education SCE n abbr (= Scottish Certificate of Education) → Schulabschlusszeugnis in Schottland ), TappS NSC provides a single, manageable delivery entity that handles the complete life cycle of next-generation services from creation through deployment, provisioning and delivery. TappS NSC also speeds time to market and enables creation of new services at a fraction of the cost of legacy technologies. Additionally, Personeta has developed a wide range of applications that are easily customizable by the end-user via the Web including: Network Based Auto Attendant that extends existing 800-Freephone services with advanced routing; VPN (Virtual Private Network) A private network that is configured within a public network (a carrier's network or the Internet) in order to take advantage of the economies of scale and management facilities of large networks. and wireless VPN; Unified Communications combining traditional telephones with synchronized video; and a variety of Prepaid applications, including voice, broadband and video. "Bezeq has further demonstrated its industry leadership with the roll-out of the Hosted Automated Attendant service, their first TappS-based commercial service offering. The recognition by a Tier-1 carrier such as Bezeq of the TappS platform further validates the product, technology and the business benefits it can offer carriers worldwide. We look forward to continuing work together with Bezeq in rolling out future TappS-based services," said Bibi BIBI Benthic Index of Biotic Integrity Rosenbach, General Manager of Personeta Israel. About Bezeq Bezeq is Israel's national telecommunications provider. Established in 1984, the company has led Israel into a new era of communications based on the most advanced technologies and services. Bezeq and its subsidiaries offer a comprehensive range of services including local, long distance and international telephone services, cellular communications, Internet and other data communications, satellite services, leased lines and corporate networks. More than half a million subscribers already enjoy WOW - Bezeq's ADSL See DSL. ADSL - Asymmetric Digital Subscriber Line broadband Internet access Broadband Internet access, often shortened to just "broadband", is high speed Internet access—typically contrasted with dial-up access over modem. Dial-up modems are generally only capable of a maximum bitrate of 56 kbit/s (kilobits per second) and require the full use of a offering. Bezeq's Web site is at www.bezeq.co.il. About Personeta Founded in 2000, Personeta (www.personeta.com) is the leading provider of intelligent Network Service Controllers (NSCs), next generation Service Control Points (SCPs) that are single, manageable service deliver platforms used by top tier service providers worldwide to deliver value-added network-based voice, data and video services. Personeta's innovative technology and worldwide market acceptance have resulted in the company being recognized by several awards including the pulver100 and the Excellent Startup Award at Telecom 2004 Israel. Personeta and TappS are trademarks of Personeta, Inc. All other names are trademarks of their respective companies. |
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