Beyond.com and Pharos Launch Online eStore.Business Editors, High-Tech Writers SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif.--(BUSINESS WIRE)--Dec. 7, 2000 E-commerce services provider Beyond.com(TM)(Nasdaq:BYND) announced today the launch of a new online store for Pharos Science & Applications Inc., http://gps.beyond.com. Beyond.com will manage the store having designed and constructed the eStore for Pharos' full line of portable global positioning satellite navigational hardware and software. In addition, Beyond.com will provide product fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. , distribution and e-marketing services to drive traffic and maximize revenue opportunities. Pharos is another in a series of strategic partnerships for Beyond.com, and both companies anticipate the launch of a new online model in direct product marketing and consumer support. "We are not only enthusiastic about the launch of the Pharos GPS Store but the way in which we are launching this store and their products, " said Ron Hulse, Senior VP of sales and marketing for Beyond.com. "Leveraging our relationships with other eStores as well as our consumer site allows Beyond.com to launch the Pharos product line across multiple channels simultaneously providing greater distribution and market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" ." "We are also excited by the prospects of this new venture with Beyond.com," said Tom Mitchell
Thomas J. Mitchell was born in Dublin in 1931. , VP of Sales of Pharos Science & Applications. "This is a great partnering opportunity for Pharos, one that capitalizes on their operational expertise and marketing savvy in the online market place. Beyond.com offers us focused marketing services and unique partnership opportunities that will enhance the distribution of our products in a way no other eCommerce provider could." About Beyond.com Beyond.com(TM) is an e-commerce services provider that builds, manages and markets online stores for businesses. The company also sells software and computer-related products to consumers and U.S. Government agencies. The company's BuyDirect Group provides eStores by Beyond.com, a suite of services that enables software developers, systems OEMs and hardware manufacturers to market and sell over the Internet. Beyond.com's Government Systems Group provides digital distribution of software and related services to a growing list of U.S. Government agencies. Beyond.com Corporation trades on the Nasdaq National Market under the symbol ("BYND"). More information on the company can be found in the company's filings with the Securities and Exchange Commission ("SEC"). About Pharos Pharos Science & Applications, Inc. is the leader in ultra fast and ultra small GPS devices. They are dedicated to providing leading edge, portable solutions for PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). and in-vehicle applications. Established in 1998, Pharos is comprised of a renowned team of Ph.D.'s and scientists, with an impeccable im·pec·ca·ble adj. 1. Having no flaws; perfect. See Synonyms at perfect. 2. Incapable of sin or wrongdoing. [Latin impecc pedigree pedigree Record of ancestry or purity of breed. Pedigrees of domesticated animals are maintained by governmental or private record associations or breed organizations in many countries. of experience in astrophysics astrophysics, application of the theories and methods of physics to the study of stellar structure, stellar evolution, the origin of the solar system, and related problems of cosmology. and frontier particle physics particle physics or high-energy physics Study of the fundamental subatomic particles, including both matter (and antimatter) and the carrier particles of the fundamental interactions as described by quantum field theory. . For more information, visit http://www.pharosgps.com. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement Certain statements in this press release are forward-looking within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements include the expectation that Beyond.com will design, build and manage international eStores for McAfee. These expectations are subject to substantial risk and uncertainty, including the risk that the contract is terminated prematurely. Beyond.com's business is subject to risks including reductions in or cancellations of customer orders, changes in relationships with software suppliers, changes in relationships with strategic partners, changes in the product mix sold by the company, competition from other online software resellers or publishers, inability to raise sufficient capital on satisfactory terms, or at all, and other factors described in the company's filings with the SEC. |
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