Beyond.com Unveils National Advertising Campaign To Launch New Brand.SUNNYVALE, CALIF.--(BUSINESS WIRE)--Aug. 24, 1998--Internet software superstore su·per·store n. A very large retail store that stocks highly diversified merchandise, such as groceries, toys, and camera equipment, or a wide variety of mechandise in a specific product line, such as computers or sporting goods. "Beyond.com" (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :BYND) beginning August 25th) today unveiled a national advertising campaign aimed at transforming the company's new brand into a household name with consumers who shop on the Internet. Simultaneously, the company announced it changed its name from Software.net to Beyond.com and enhanced its web site (http://www.beyond.com) to give people a better way to buy software. The advertising campaign, the first in the 4-year-old company's history, is one of several initiatives being announced today to make Beyond.com the brand of choice for people who buy software. "Most companies doing business on the Internet still rely on age-old marketing principles in this new, emerging environment," said Brian Sroub, vice-president of marketing at Beyond.com. "With our new ad campaign, and redesigned web site, we are striving to deliver a level of helpfulness to our customers that is beyond what most people have come to expect when they shop on the Internet." To promote the launch, Beyond.com unveiled a free, software giveaway for the first 250,000 people who visit the new web site. The company will give away "ShortCuts See Win Shortcuts. " by Kiss Publishing, which has a retail value of $29.95 and lets people assign their favorite web site addresses to the function keys on their keyboard. Sroub said Beyond.com chose to use simple, straightforward language and imagery in the advertising and throughout the web site in response to customers who, during focus groups, said they longed for an easy and pleasant software-buying experience. The campaign launches this week and includes TV, radio and print ads in national and leading Internet markets. Over the next six weeks, the company will also run an aggressive ad banner See banner ad. campaign on heavily trafficked Internet sites, including AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Excite, Yahoo! and ZDNet. About Beyond.com Beyond.com is a leading, online reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. of commercial, off-the-shelf software to the government enterprise, corporate and consumer markets. Visitors to the company's online store (www.beyond.com) enjoy a comprehensive selection of software backed by customer service and competitive pricing. Approximately 30,000 software stock-keeping units (database) stock-keeping unit - (SKU) /skyoo/ (rarely seen expanded) A common term for a unique numeric identifier, typically in a database. Originally this was used only for products, but has spread in usage. Compare with UID for sense development. (SKUs) are available for online purchase with more than 3,300 SKUs available for immediate, electronic delivery, including software from such major publishers as Adobe adobe (ədō`bē): see rammed earth. adobe Handmade sun-dried bricks formed from a mixture of heavy clay and straw found in arid regions. , Lotus, Microsoft, Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. and Symantec. The company has established strategic marketing alliances with America Online See AOL. , Inc., Excite, Inc. and Netscape Communications Corporation (company) Netscape Communications Corporation - (Formlerly "Mosaic Communications Corporation", MCC) A company set up in April 1994 by Dr. James H. Clark and Marc Andreessen <marca@netcom. . Beyond.com is incorporated in Delaware as software.net Corporation. Software.net Corporation has applied for federal registration of the marks BEYOND.COM and SOFTWARE.NET. Beyond.com trades on the Nasdaq under the symbol ("BYND") More information on the company's business is included in the company's Prospectus dated June 18, 1998, which is filed with the Securities and Exchange Commission. A copy of the Prospectus may be obtained by contacting software.net directly at (408) 616-4200. To the extent that this news release discusses expectations about software.net (Beyond.com's) business in the third quarter of 1988 and beyond, or plans to grow the company through an advertising campaign, or enhancement of the company's web site, these statements are forward-looking within the meaning of Section 27A of the Securities Act of 1933, as amended a·mend v. a·mend·ed, a·mend·ing, a·mends v.tr. 1. To change for the better; improve: amended the earlier proposal so as to make it more comprehensive. 2. , and Section 21E of the Securities Exchange Act of 1934, as amended, and are subject to substantial risks and uncertainties. Actual results for the third quarter of 1998 and subsequent quarters could differ materially from any future performance suggested above. Among the factors that could affect subsequent periods include: Reductions in or cancellations of customer orders, changes in relationships with software suppliers, changes in relationships with strategic partners, changes in the product mix sold by the company, competition from other online software resellers or publishers and other factors described in the company's prospectus dated June 17, 1998, as filed with the Securities and Exchange Commission ("SEC").
CONTACT: Beyond.com
Laura Dayton, 408/616-4328 (Investor Relations)
laurad@beyond.com
or
Beyond.com
Lise Olson, 408/616-4256 (Public Relations)
liseo@beyond.com
or
Parker LePla
Lisa Samuelson, 206/285-5280
lisas@parkerlepla.com
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