Beyond weatherproof: some newsletter fields even thrive in turbulent times.Economic downturn, real and threatened terrorism, war, and corporate criminality affect newsletter and specialized information publishers in vastly different ways. Last December we reported that "three areas seem almost impervious im·per·vi·ous adj. 1. Incapable of being penetrated: a material impervious to water. 2. Incapable of being affected: impervious to fear. to economic fluctuations," with publishers saying they are doing "just fine" in business-to-business health care, law, and higher education higher education Study beyond the level of secondary education. Institutions of higher education include not only colleges and universities but also professional schools in such fields as law, theology, medicine, business, music, and art. (NL/NL 12/3/02). In this issue, Paul Warren uses a similar phrase, observing that Communications Daily is "doing fine" because their core market is "the Washington government relations outfits and law firms This list of the world's largest law firms by revenue is taken from The Lawyer and The American Lawyer and is ordered by 2006 revenue:[1]
We asked Llewellyn King, Washington-based publisher of four newsletters ranging in price from $900/year for Space and Missile Defence Report to $1,695 for The Energy Daily, what he was doing to survive these hard times. "We're not doing anything" King says, "because we're not having hard times. The two areas we're in-- defence and energy--are doing rather well. "The last two years have been better than many that proceeded them," King continues. "I have also done other things, a TV show and a newspaper column--a kind of super marketing that is hard to quantify, but I think it helps." Another publisher, however, that we spoke with publishes in an area more typically affected by economic fluctuations--marketing licensing, and market research. Ira Mayer, of EPM EPM equine protozoal myeloencephalitis. Communications Inc., New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , says they haven't done much in the way of costcutting because "we run pretty lean to begin with. "We're still investing in fine-tuning our online Articles Archive, still assessing possible acquisitions, planning a launch for January, and developing new research studies. So, while business is down, it's not crippling crip·ple n. 1. A person or animal that is partially disabled or unable to use a limb or limbs: cannot race a horse that is a cripple. 2. A damaged or defective object or device. tr.v. ." That sounds close to business as usual. King, 1325 G St., NW Washington, DC 20005, 202-638-4260, www.kingpublishing.com Mayer, 160 Mercer St., 3rd Fl., New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY 10012, 212-941-0099, www.epmcom.com. |
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