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Beyond Traditional DRM: Moving to Digital Watermarking & Fingerprinting in Media Monetization.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c83295) has announced the addition of Beyond Traditional DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio.

(2) (Digital Rights M
: Moving to Digital Watermarking Digital watermarking is a technique which allows an individual to add hidden copyright notices or other verification messages to digital audio, video, or image signals and documents.  & Fingerprinting in Media Monetization to their offering.

DRM is dead...Long live DRM.

Digital Rights Management (DRM) has seen its share of ups and downs ups and downs  
pl.n.
Alternating periods of good and bad fortune or spirits.


ups and downs
Noun, pl

alternating periods of good and bad luck or high and low spirits
. As a means for restricting consumer media usage, preventing copying, yet allowing interoperability, DRM has failed. However, DRM as a technology that enables content monetization on multiple networks and multiple devices faces a brighter outlook. Fingerprinting and Digital Watermarking (DWM DWM Divorced White Male
DWM Desktop Window Manager (Windows Vista)
DWM Doctor Who Magazine (based on the sci-fi series)
DWM Dragon Warrior Monsters (video game) 
) are two extentions of DRM that are emerging across several media-centric applications with far reaching implications.

DWM and fingerprinting underlie several key applications, including:

--Broadcast monitoring

--Internet Content Identification

- For copyright control

- Metadata

- Long-run, interactive behavioral targeted advertising in non-linear media distribution

--Copy Protection & Forensics See computer forensics.  

- High Definition DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 

- Digital Cinema

The impact of these technologies could be bigger than the direct applications. They are positioned to enable earlier release windows of premium content and to support the monetization of non-linear media distribution.

"Beyond Traditional DRM: Moving to Digital Watermarking & Fingerprinting in Media Monetization" provides research, analysis and forecasts for key Fingerprinting and DWM applications and technologies. The report identifies the key media and DRM trends that are aligning to drive demand. In addition, the report examines the broader impact that these technologies could have through supporting interactive business models on a multi-platform, multi-network basis. The report includes an assessment of the digital media ecosystem, the DWM & fingerprinting value chain, and the key players in each application segment.

Some Topics Covered:

Digital Content Ecosystem.

Digital Audio/Video Platforms

Consumer Usage, Content Rights & Content Monetization

Industry Trends & Predictions

Digital Media & Web 2.0 Trends

Digital Rights Management Trends

Watermarking & Fingerprinting

Watermarking & Fingerprinting Trends

Growth Enablers

Growth Inhibitors & market threats

The DWM Players

Watermarking & Fingerprinting in Content Identification

Broadcast monitoring

Internet Monitoring

Metadata association

Watermarking as Content Protection

Forensics & Accountability

Copy prevention: Revoking Content in the Consumer Platform

Watermarking Role in Digital Rights Management

The Network Traffic Cop

Watermarking role in content protection moves with the release windows

Content Authentication

Video & Digital Media Search

Advanced Interactive Business Models

Watermarking & Fingerprinting Company Profiles

Companies Mentioned:

- Abbott Laboratories

- Accenture Ltd

- Aftermarket Technology Corp.

- Alliance Boots Plc

- Alliance Imaging Inc

- Astellas Pharma

- AstraZeneca PLC

- Barnes Group Inc.

- Bayer Schering Pharma AG Bayer Schering Pharma AG (FWB: SCH, NYSE: SHR) is a research-centered pharmaceutical company that was formed by the merger of Schering with Bayer on December 29 2006. The company was originally founded in 1851 by Ernst Schering (1824-1889).  

- Boehringer Ingelheim GmbH

- Bristol-Myers Squibb Company

- Centerline cen·ter·line  
n.
1. A line that bisects something into equal parts.

2. A painted line running along the center of a road or highway that divides it into two sections for traffic moving in opposite directions, or, in the case of
 Holding Company

- Chloride Group PLC

- Cipla Ltd

- Commonwealth Property Office Fund

- Community Banks Incorporation

- CuraGen Corporation

- Cytokine Cytokine

Any of a group of soluble proteins that are released by a cell to send messages which are delivered to the same cell (autocrine), an adjacent cell (paracrine), or a distant cell (endocrine).
 PharmaSciences, Inc

- Eli Lilly and Company Eli Lilly and Company (NYSE: LLY) is a global pharmaceutical company and one of the world's largest corporations. Eli Lilly's global headquarters is located in Indianapolis, Indiana, in the United States.  

- EMI (ElectroMagnetic Interference) An electrical disturbance in a system due to natural phenomena, low-frequency waves from electromechanical devices or high-frequency waves (RFI) from chips and other electronic devices. Allowable limits are governed by the FCC.  Group PLC

- Forest Laboratories, Inc

- Gedeon Richter Ltd

- GlaxoSmithKline Plc

- Hutchison Telecommunications International Limited Hutchison Telecommunications International Limited provides mobile and landline telecommunication products in Hong Kong, and operates mobile telecommunications products in Ghana Macau, Indonesia, Israel, Sri Lanka, Thailand, and Vietnam.  

- IMS Health

- Insight Communications Company, Inc.

- Janssen-Cilag N.V.

- Johnson & Johnson

- Kochi Refineries

- KPMG KPMG Klynveld Peat Marwick Goerdeler (accounting firm)
KPMG Kaiser Permanente Medical Group
KPMG Keiner Prüft Mehr Genau (German)
KPMG Kommen Prüfen Meckern Gehen
 International

- Krka

- Medicines Company, The

- Medivir

- Merck & Co., Inc.

- Novartis AG

- Novo Nordisk A/S

- Nycomed International Management GmbH

- Octapharma AG

- Omega Protein Corporation

- Pfizer Inc

- PricewaterhouseCoopers

- Resolution

- Reuters Group Plc

- Safety Insurance Group, Inc.

- Sanofi-Aventis

- Saul Centers, Inc.

- SDA SDA
abbr.
specific dynamic action


Serotonin dopamine antagonist (SDA)
The newer second-generation antipsychotic drugs, also called atypical antipsychotics.
 Express Courier

- Servier

- Singapore Power

- Solvay Group

- The Depository Trust & Clearing Corporation

- Torrent Power Limited

- Unit Corporation

- Vector Group Ltd

- Wal-Mart Stores, Inc.

- World Bank, The

- Worldwide Flight Services

- Zydus Cadila Healthcare Limited

For more information visit http://www.researchandmarkets.com/reports/c83295
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Publication:Business Wire
Date:Feb 20, 2008
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