Beyond Ties and Scarves: Three Out of Four Consumers Prefer Charitable Contributions to Traditional Holiday Gifts, According to Recent Survey.SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. -- Survey Also Found That 57 Percent of Respondents Would Give up All Holiday Gifts This Season to Help Their Favorite Charitable Cause Ties are out and charitable gifts are in this holiday season, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent survey from Kintera(R) Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :KNTA KNTA Korean National Tuberculosis Association ). The results reveal that more than three out of four consumers prefer to have a charitable contribution charitable contribution n. in taxation, a contribution to an organization which is officially created for charitable, religious, educational, scientific, artistic, literary, or other good works. made in their honor rather than the usual tie or scarf this holiday season. As the holiday shopping countdown continues, Kintera research indicates that charitable gifts may be a popular trend in gift-giving this season. Key survey findings include: --76 percent of consumers would prefer to have a charitable contribution made in their name rather than traditional holiday gifts such as a tie or scarf this season. --57 percent of consumers would give up all of their holiday gifts this season to help the cause of their favorite charitable organization This article is about charitable organizations. For other uses of the word charity, see Charity. A charitable organization (also known as a charity) is an organization with charitable purposes only. . --56 percent of consumers would consider making charitable gifts on behalf of friends and family in lieu of traditional holiday gifts. "Trends in American gift-giving are certainly changing and Kintera's survey findings reveal that charitable gifts are becoming a preferred choice for gift recipients," said Harry E. Gruber, M.D., CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Kintera. "Giving loved ones loved ones npl → seres mpl queridos loved ones npl → proches mpl et amis chers loved ones love npl a Kintera CharityGift card this season offers a meaningful way for them to research and donate to their favorite cause." Kintera CharityGift(R) cards enable givers to assign a charitable donation amount to the card, and let gift recipients select various charitable causes as the beneficiaries of the donation. CharityGift recipients are able to choose from a comprehensive database that includes IRS-registered charitable organizations or they may select choices from a customized list of favorite causes created by the gift giver. Kintera CharityGift cards can be purchased and spent at www.charitygift.com. About Kintera Inc. Kintera(R) Inc. (NASDAQ:KNTA) provides an online solution to help nonprofit organizations Nonprofit Organization An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well. Notes: Examples of non-profit organizations are charities, hospitals and schools. deliver The Giving Experience(TM) to donors -- including giving convenience, financial transparency, feedback about the social impact of their gifts, and a sense of belonging and appreciation. More than 15,000 accounts in the nonprofit, government and corporate sectors use Kintera's "software as a service" innovations, including the Friends Asking Friends(R) fundraising program and Kintera Sphere(TM), an enterprise-grade software platform that provides a secure, scaleable and reliable system for contact relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ), a Web content management system (CMS (1) See content management system and color management system. (2) (Conversational Monitor System) Software that provides interactive communications for IBM's VM operating system. ), eMarketing and directed giving applications. Additionally, Kintera FundWare(R) provides award-winning financial management software developed for nonprofit organizations and governments. Kintera also provides the Kintera GivingFund(TM) payment option offering donors Internet convenience for initiating grant requests from their Donor Advised Funds A Donor-Advised Fund (DAF) is a charitable giving vehicle set up under the tax umbrella of a public charity, which acts as sponsor to many Funds. A Donor-Advised Fund offers the opportunity to create an easy-to-establish, low cost, flexible vehicle for charitable giving as an (DAF). Organizations sponsoring DAFs, as well as recipient nonprofits and foundations, are now able to provide improved customer service to philanthropists through this new, innovative way to make major gifts online. A one-time DAF, CharityGift(TM), is available for purchase at Kintera's The Giving Communities(TM) Web site at www.kintera.org. For more information about Kintera's software and services, visit www.kintera.com. Kintera, Kintera Sphere, Friends Asking Friends, The Giving Experience, The Giving Communities, GivingFund, CharityGift, and FundWare are either registered trademarks or trademarks of Kintera, Inc. in the U.S. and/or other countries. Forward-Looking Statements In addition to historical information, this press release contains forward-looking statements (including, without limitation, express or implied statements regarding the adoption of software solutions by nonprofit organizations) that involve risks and uncertainties. These forward-looking statements represent our estimates and assumptions only as of the date hereof. These statements reflect our current views with respect to future events and are based on assumptions and subject to risks and uncertainties. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, without limitation: our limited operating history; our history of losses; our dependence on increased acceptance by nonprofit organizations of online fundraising Online fundraising is the use of Internet-based technology, marketing and communication techniques by non-profit organizations to bring in revenue, frequently as donations. ; lengthy sales cycles for major customers; our need to manage growth; risks associated with accounting for and processing large amounts of donations; the rapidly changing technologies and market demands; and other risks identified in our filings with the Securities and Exchange Commission. Given these uncertainties, you should not place undue reliance on these forward-looking statements. |
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