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Beyond Skin Science Benefits from ''O'' Power and WOM; Oprah's Makeup Artist, Reggie Wells, Combined with Word of Mouth, Makes Skin Care Secret a Hit on the Internet.


CORONA Corona, city, United States
Corona (kərō`nə), city (1990 pop. 76,095), Riverside co., S Calif.; inc. 1896. The city developed as a primary citrus fruit producer and shipping center. There is also light manufacturing.
, Calif. -- Beyond Skin Science(TM), the creators of NanoChem(TM), a proprietary technology behind the next generation of skin care, had their secret discovered by Oprah Winfrey's makeup artist, Reggie Wells Reggie Wells (born November 3, 1980) is a guard currently playing for the Arizona Cardinals of the National Football League. In 2007 he started his 5th season. He has played his entire career with Arizona. , which was then picked up on numerous Internet sites, and is now enjoying the results of significant viral buzz.

"Beyond Skin Science(TM) has always relied on word of mouth for advertising our Eternalis(TM) suite of skin care products, which happens through a variety of channels," explains Paul Ferron, President and Founder. "In our case, we had some local buzz, which then became national, thanks to our exposure on Oprah, and then our story was picked up by the business and the local press. In all these cases, the consumers are seeking information from the people and sources they trust, and that includes Oprah, their local press and their peers."

The buzz is about the four products in the Eternalis(TM) Advanced Skin Care System: Skin Preparation Cleanser, Time Release Day Serum, Time Reversing Night Cream, and Continually Radiant radiant: see meteor shower.  Face Mist.

These four treatments work together to balance skin and make it younger looking, firmer and healthier.

Eternalis products utilize the latest scientific breakthrough, Nanotechnology, which allows for the delivery of the active ingredients An active ingredient, also active pharmaceutical ingredient (or API), is the substance in a drug that is pharmaceutically active. Some medications may contain more than one active ingredient.  that nourish nour·ish
v.
To provide with food or other substances necessary for sustaining life and growth.
 and heal the skin in smaller components that move faster and penetrate deeper into the skin. This results in the ingredients working at a higher level of potency, affectively af·fec·tive  
adj. Psychology
1. Influenced by or resulting from the emotions.

2. Concerned with or arousing feelings or emotions; emotional.
 balancing and re-hydrating the skin, increasing collagen collagen (kŏl`əjən), any of a group of proteins found in skin, ligaments, tendons, bone and cartilage, and other connective tissue. Cells called fibroblasts form the various fibers in connective tissue in the body.  production, and leaving the skin younger looking, healthier and more radiant.

Eternalis(TM) by Beyond Skin Science(TM) is only available at www.beyondskinscience.com.

About Beyond Skin Science

Founded in 2004, after seven years of independent research by beauty industry veterans, Beyond Skin Science(TM) created a proprietary technology, NanoChem(TM), designed to leverage the potential of nanotechnology in the science of skin care. The first product group, Eternalis(TM) Anti-Aging System, consists of four advanced products that deliver proven ingredients that nourish, moisturize and heal the skin faster and deeper than today's traditional skin care products. Located in Corona, CA, Beyond Skin Science(TM) is dedicated to creating the next generation of skin care. For more information, please visit www.beyondskinscience.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 3, 2006
Words:369
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