Beyond OEM: where the money is. (WIP).The acronym OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and signifies, of course, "Original Equipment Manufacturer." And it is often used in place of "car company" or "vehicle manufacturer." If there are OEMs, then there are other companies that aren't making "original" equipment. These companies are typically called "after-market suppliers." But according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Doug Herberger, GM North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. vice president and general manager, GM Service -and Parts Organization CGM (1) (Computer Graphics Metafile) An ISO/IEC standard format for 2D graphics images introduced in 1987. Primarily a vector graphics format for technical illustrations and geophysical visualizations, CGM also supports raster graphics and text. SPO SPO System(s) Program Office SPO System(s) Project Office Spo Schizosaccharomyces Pombe SPO Srpski Pokret Obnove ), there is a whole lot of opportunity in that aftermarket part of the automotive business. How big? Well, he says it is an estimated $27-billion retail market--which, he hastens to point out, includes everything from bobble-head dolls to pickup truck bed liners to crated engines. Overall, vehicle dealers just get $2-billion of the action. And the vast array of aftermarket suppliers gets the rest. Some OEMs (e.g., the Dodge division of DaimlerChrysler) do better than others when it comes to providing aftermarket products to their dealers (e.g., think of all of those tricked-out Dodge Ram
The Ram is a full-size pickup truck from Chrysler LLC's Dodge brand. The name was first used in 1981 on the redesigned Ram and Power Ram, though it came from the hood ornament used on pickups: many of those accoutrements ac·cou·ter·ment or ac·cou·tre·ment n. 1. An accessory item of equipment or dress. Often used in the plural. 2. Military equipment other than uniforms and weapons. Often used in the plural. 3. may have come from a dealer). So Herberger and his colleagues want to get with this program. How serious is the money? Herberger suggests that one year from now GM SPO ought to have $100-million more sales than it currently has (and what it has he is reluctant to mention). One interesting aspect of what the SPO-established GM Accessories team is doing, as its general director Bob Triulzi says, is working "closely with GM's vehicle divisions to ensure our accessories complement the design, functionality and market for specific cars and trucks. By integrating with GM's vehicle development process, we ensure best fit and function, and test the product to meet GM's rigorous standards for performance, durability and safety." By having Accessories team members working with the vehicle developers, there is a close match between the base product and the gear with which it can be tricked out. And because they're working together, the timing is in parallel. From the customer's point of view, there is advantage because if the gear is installed when the vehicle is being purchased, (1) the supplements are covered under the GM warranty (three years or 36,000 miles) and (2) the additions can be wrapped into the vehicle financing. For the supplier community, this could mean the opportunity to find some niche vehicle applications with the giant automaker. |
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