Beyond Interactive Agency Teams with MessageMedia To Provide Permission-Based Marketing Services.BOULDER, Colo.--(BUSINESS WIRE)--Dec. 16, 1999-- Leading e-advertising agency, Beyond Interactive, today partnered with e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. and customer relationship management services leader, MessageMedia, Inc. (Nasdaq:MESG MESG Maximum Experimental Safe Gap MESG Medical Education Solutions Group MESG Mediterranean Shipping Group MESG Mowlem Environmental Sciences Group (UK) ) to strengthen the agency's permission-based marketing capabilities. The MessageMedia relationship is part of Beyond Interactive's aggressive strategy to diversify its service offerings and increase its competitive advantage. Beyond Interactive expects marketers' demands for permission-based, e-mail marketing campaigns to increase in 2000 as documented response rates continue to climb. Leading mobile telecommunications company See telecom company. AirTouch is among the first of Beyond Interactive's clients to implement an outbound out·bound adj. Outward bound; headed away: outbound trains. Adj. 1. outbound - that is going out or leaving; "the departing train"; "an outward journey"; "outward-bound ships" e-messaging and database management program under the agreement. "We're elated e·lat·ed adj. Exultantly proud and joyful. e·lat  ed·ly adv.e·lat to work with Beyond Interactive in building effective e-mail marketing campaigns for their client base. This medium continues to produce stellar results for marketers, if practiced correctly," said Liz Wallace, senior vice president of Sales and Service at MessageMedia. "Beyond Interactive is a savvy agency known for identifying successful marketing tools before their competitors acknowledge the practice. As partners, expect great things from us in 2000." "From the very beginning, we saw permission-based marketing as a marketer's trump card in building successful, online relationships," said John Behrman, Beyond Interactive's founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "MessageMedia is the only full-service, e-mail marketing service provider we considered because they understand this medium better than anyone. They are the force behind some of the most successful e-mail marketing campaigns in the business." About Beyond Interactive, Inc. Beyond Interactive (www.gobeyond.com) is an interactive agency specializing in increasing its clients' online exposure and maximizing the lifetime value of their customer relationships. Services include campaign strategy, online media planning and buying, campaign management and optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. , ad-based creative development, permission-based marketing and affiliate program management. Based in Ann Arbor Ann Arbor, city (1990 pop. 109,592), seat of Washtenaw co., S Mich., on the Huron River; inc. 1851. It is a research and educational center, with a large number of government and industrial research and development firms, many in high-technology fields such as , with offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , BI was founded in 1995 by John Behrman and in June 1999, became an independent subsidiary of Grey Advertising. Beyond Interactive's clients include Nickelodeon, PlanetRx.com, FortuneCity.com, and PetStore.com. About MessageMedia Inc. MessageMedia (Nasdaq:MESG) is a leading provider of e-mail-based customer relationship management and direct marketing services. The company offers a comprehensive suite of outsource messaging services for information delivery, e-commerce services, permission-based direct marketing, ongoing customer communications and real-time customer feedback solutions using industry standard Internet protocols Refers to all the standards that keep the Internet running. The foundation protocol is TCP/IP, which provides the basic communications mechanism as well as ways to copy files (FTP) and send e-mail (SMTP). . MessageMedia's customer portfolio includes clients from the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , publishing, direct marketing, retailing, software and electronic commerce industries. Clients include Cisco, E
RADE, AOL,
Apple, Yahoo!, Microsoft, GeoCities, Intuit, CMP Media, Barclays Bank,
EDS, CNBC, Universal Studios and Bertelsmann.
Investors in MessageMedia include SOFTBANK and its affiliates,
which constitute the world's largest investors in the Internet and
Pequot Capital Management, a Connecticut-based research-intensive
investment firm.
"Safe Harbor" Statement Under the Private Securities Litigation
Reform Act. With the exception of the historical information contained
in this release, the matters described herein contain forward-looking
statements that involve risk and uncertainties. These risk factors
include, but are not limited to, the integration of a new senior
management team, MessageMedia's limited operating history, the
integration of recent acquisitions, risks associated with pending and
future acquisitions, the anticipated fluctuations in operating
results, the uncertain acceptance of new services being offered, and
undeveloped and rapidly changing market and other factors detailed in
MessageMedia's filings with the Securities and Exchange Commission,
including its Annual Report on Form 10-K for the year ended December
31, 1998 and its most recent Quarterly Report on Form 10-Q. All
companies and product names are trademarks of their respective owners.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date hereof.
MessageMedia undertakes no obligation to release publicly the result
of any revisions to these forward-looking statements that may be made
to reflect events or circumstances after the date hereof or to reflect
the occurrence of unanticipated events.
MessageMedia Inc. 6060 Spine Road, Boulder, Colo. 80301
Phone: 303/440-7550; Fax: 303/440-0303; www.messagemedia.com
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