Beyond Direct Mail: Effective Communications for Less than the Cost of a Postage Stamp.SEATTLE -- In 2007, companies spent more than $6 billion on direct mail marketing(1), generating an average response rate of less than 3 percent. As costs continue to spiral upward and consumers increasingly disregard direct mail, companies are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. cost-effective customer communication strategies that actually generate an acceptable ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . In this complimentary, one-hour Webinar, Forrester Vice President Bruce Temkin will discuss the importance of delivering an exceptional customer experience, especially during an economic downturn. Attendees will also learn how two leading companies dramatically improved response rates at a fraction of the cost of traditional direct mail. WHEN: Tuesday, September 23, 2 - 3 p.m. EDT EDT abbr. Eastern Daylight Time EDT Eastern Daylight Time EDT n abbr (US) (= Eastern Daylight Time) → hora de verano de Nueva York EDT / 11 a.m. - noon PDT PDT abbr. Pacific Daylight Time PDT Pacific Daylight Time PDT n abbr (US) (= Pacific Daylight Time) → hora de verano del Pacífico PDT WHAT: A complimentary, one-hour Webinar covering the following information: * Why customer experience matters to your bottom line * Eight steps for maintaining momentum during an economic downturn * The critical balance of cost, reach and response on customer communications * Two real-world case studies of how automated communications replaced or augmented direct mail for greater results at a much lower cost WHO: Bruce Temkin is a vice president and principal analyst at Forrester Research. He is a leading expert in how companies build differentiation with customer experience through corporate-wide strategies and initiatives. Prior to joining Forrester nine years ago, Temkin was an executive officer at multiple startups and held management positions at General Electric, Stratus Computers, and Fidelity Investments. Temkin holds a master's degree from the MIT Sloan School of Management The MIT Sloan School of Management is one of the five schools of the Massachusetts Institute of Technology, located in Cambridge, Massachusetts, USA. It is one of the world's leading business schools, conducting research and teaching in finance, entrepreneurship, marketing, , where he concentrated in business strategy and operations. Bruce Baird is a director at Varolii Corporation, with more than 20 years' executive experience, particularly in communication technologies. His expertise includes direct response technologies ranging from sophisticated 800 call routing solutions to Internet, email and proactive outbound notifications. Baird holds a bachelor's degree in Communications from the University of Tennessee The University of Tennessee (UT), sometimes called the University of Tennessee at Knoxville (UT Knoxville or UTK), is the flagship institution of the statewide land-grant University of Tennessee public university system in the American state of Tennessee. . REGISTER AT: http://www.destinationcrm.com/Webinars/ Details.aspx?EventID=107&src=var6. (Due to its length, this URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.) (1) Source: United States Postal Service - 2007 USPS (1) (Uninterruptible Switching Power Supply) A power supply for a computer that contains its own battery and uninterruptible power supply (UPS) circuitry. See power supply and UPS. Household Diary Study |
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